SynXis Chosen by Industry Veteran; Sheri Bender to Join Strong Sales Team at SynXis / May 2004

Hotel Online Special Report

SynXis Chosen by Industry Veteran;
Sheri Bender to Join Strong Sales Team at SynXis
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MCLEAN, VA - May 7, 2004 - SynXis, the fastest growing provider of reservation services and technology for the hospitality industry, announced today the appointment of 15-year industry veteran, Sheri Bender as managing sales director. Sheri will focus her talents on expanding SynXis�s presence in North America and developing new business. She becomes part of a team that is already widely regarded as experienced and particularly strong in reservation services.

�We are proud to have someone of Sheri�s caliber join us,� said Jim Kelly, president and CEO of SynXis. �Sheri brings with her a wealth of knowledge in the hotel electronic distribution industry and she will fit wonderfully with the tremendous team that we have created at SynXis.�

Sheri was previously regional director of sales with TravelClick Interactive/iHotelier where she was the leading U.S. sales director in 2003. She was also instrumental in developing profitable strategies to maximize client reservation opportunities. Prior to that she held similar positions for Lexington Services and Utell International where she opened their Western Regional Office in Los Angeles.

�I have kept close tabs on SynXis over the past few years and I have been extremely impressed with their technical expertise, service offerings, and rise to the top of the reservation technology industry,� commented Sheri. �I was delighted to have been considered by SynXis and I am looking forward to being a part of the exciting growth and success that SynXis is enjoying.�

About SynXis Corporation

SynXis enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. All of these reservations can connect directly with the PMS. SynXis is the technology source for more than 6,000 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, VIP International, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels.

SynXis' corporate headquarters is in McLean, VA, with offices in Denver, Boston and Amsterdam. For more information on SynXis and its products, please call 703-448-2530, e-mail [email protected], or visit our Web site at www.synxis.com

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Contact:

Carol C. Levitt
Director, Customer Services
SynXis Corporation
7926 Jones Branch Drive, Ste. 1000
McLean, VA 22102
Direct Phone: 703-448-2530
Fax: 703-448-2570
[email protected]
http://www.synxisagent.com

Also See	Empire Hotel Group Selects SynXis Services and Technology to Increase Reservations at their New York Properties / April 2004
	Sonesta Chooses SynXis As its Full Reservation Management and Distribution Partner / February 2004
	JRK Hosptiality Group Adds Two New York Properties to the SynXis Reservation Management System / February 2004
	SynXis and hubX Announce Merger of Companies and Technology / January 2004
	SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003
	Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
	The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
	SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
	Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
	The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
	New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
	Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
	Continued Growth at Synxis® Fuels Personnel Changes / April 2003
	Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
	SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
	SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
	SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
	The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002
	SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002
	SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
	Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
	SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001

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