Hotel Online  Special Report


Prime Hospitality Corp Converts Three Wyndham Hotels
in the Phoenix Area to the PRIME Hotel Brand


FAIRFIELD, N.J., May 25, 2004 - Prime Hospitality Corp's (NYSE: PDQ) PRIME Hotels & Resorts enters the next stage of Wyndham conversions with the re-branding of three properties in the Phoenix market.
Today, the Wyndham Garden Hotel - North Phoenix will be flagged PRIME Hotel Phoenix North; on June 7 the Wyndham Hotel - Phoenix Airport becomes PRIME Hotel & Suites Phoenix/Airport, and immediately following that, on June 9, the Wyndham Garden Hotel - Chandler will be branded PRIME Hotel & Suites Phoenix/Chandler.

"These conversions place us in a strong position in the Phoenix marketplace, offering both the business and leisure 

PRIME Hotel & Suites Phoenix/Airport
(formerly The Wyndham Phoenix Airport) 
 427 North 44th Street
Phoenix, Arizona
traveler the luxury of choice based on location, features and preference," states A. F. Petrocelli, Chairman and CEO of Prime Hospitality Corp.

Ideally positioned in the corporate corridor, PRIME Hotel Phoenix North is just 25 minutes from Phoenix Sky Harbor International Airport and the heart of the city, as well as within easy reach of the area's world-famous championship golf.  With 165 guest rooms including 16 suites, it also offers 2,318 square feet of meeting space, a palm tree-lined outdoor heated pool and free wired and wireless, high-speed Internet access.  The Cafe PRIME serves breakfast and dinner daily, offering a selection of casual American fare.

PRIME Hotel & Suites Phoenix/Airport offers a convenient location close to downtown and the Phoenix Convention Center.  The 210-room property, including 24 spacious suites, is also near Scottsdale and Tempe, home of the ASU Sun Devils and the Arizona Cardinals.  With 2,895 square feet of flexible meeting space, the hotel is ideal for business functions and social events.  Additional amenities include complimentary airport shuttle, fitness center, swimming pool and whirlpool.  For dining, feast on Cal-Ital favorites at Terra Nova Bar & Grille, open for breakfast, lunch and dinner, or enjoy cocktails in the Lobby Lounge.  Room amenities include pillowtop mattress, luxurious custom bedding, shower massages, a cordless two-line phone, free wired and wireless, high-speed Internet access, Sony PlayStation(R) and a stylish, award-winning Herman Miller(R) Aeron(R) chair at your work station.

Just minutes from Phoenix Sky Harbor International Airport, PRIME Hotel & Suites Phoenix/Chandler, which offers 159 elegantly appointed rooms including 19 suites, is also close to area attractions including Firebird International Raceway and Sun Devil Stadium.  In addition to the 2,050 square feet of flexible meeting space and full catering services, the property features a cardio room, whirlpool and outdoor heated pool.  The Garden Cafe features a breakfast bar, and the dinner menu offers casual American favorites.  Among the in-room amenities are shower massages and free, wired and wireless, high-speed Internet access.

As part of the brand's bold move into the upscale full-service hotel arena, and to differentiate itself in that marketplace, PRIME Hotels & Resorts is providing free and unlimited wired and wireless, high-speed Internet access at all of its properties.  Furthermore, as members of the Prime Rewards loyalty program, guests staying at PRIME Hotels & Resorts can choose their own, favorite Welcome Amenities that will be in their guest room awaiting their arrival.  Prime Rewards members also earn both points and miles for FREE nights and FUN flights as a participant in its Prime Rewards loyalty program.  Members will also earn a minimum of 500 airline miles per stay.

These new additions to the chain are part of 12 Wyndham hotels being converted to the PRIME Hotels & Resorts brand, adding a total of 2,321 new rooms and 48,229 square feet of meeting space.  With seven more Wyndham conversions transitioning over the next six weeks, upon completion, the hotel chain will boast 15 properties in major markets coast to coast, including Atlanta, Seattle, San Diego, northern New Jersey and Phoenix.

Prime Hospitality Corp. launched the PRIME Hotels & Resorts brand in January 2003 with the conversion of the Sheraton Saratoga Springs to PRIME Hotel & Conference Center - Saratoga Springs, NY.  In March of this year, the chain expanded with the re-branding of the Radisson Hotel & Suites, Fairfield, NJ and the Radisson Suites, Secaucus, NJ, and in the past two weeks it converted the first two of 12 Wyndham hotels (Salt Lake City, UT and Sunnyvale, CA) to the PRIME Hotels & Resorts brand.

In December 2003, Prime Hospitality Corp. entered into a management agreement with Hospitality Properties Trust (HPT) for 24 AmeriSuites hotels and 12 full-service Wyndham hotels to be re-branded under PRIME Hotels & Resorts chain.  The agreement became effective on January 1, 2004 for the AmeriSuites hotels and February 1, 2004 for the PRIME Hotels & Resorts hotels.  Also, as part of the agreement, HPT will provide $25 million during the first two years to pay for re-branding and other capital improvements on the 36 hotels.

Prime Hospitality Corp., one of the nation's premiere lodging companies, owns, manages, develops and franchises more than 250 hotels throughout North America.  The Company owns and operates three proprietary brands, AmeriSuites(R) (all-suites), PRIME Hotels & Resorts(SM) (full-service) and Wellesley Inns & Suites(R) (limited service).  Also within Prime's portfolio are owned and/or managed hotels operated under franchise agreements with national hotel chains including Hilton, Sheraton, Hampton, and Holiday Inn. 

Prime Hospitality Corp.
Also See: Phoenix Hospitality LLC Signs Management Agreement with Wyndham for the 532-room Crowne Plaza Phoenix-Downtown; After Renovation Property to be Renamed Wyndham Phoenix / Feb 2003
Prime Hospitality Corp. Converts Wyndham Salt Lake City to The PRIME Hotel Salt Lake City Convention Center; 11 more Wyndham Conversions Planned / May 2004

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.