Hotel Online  Special Report

Prime Hospitality Corp. Converts Wyndham Salt Lake City
to The PRIME Hotel Salt Lake City Convention Center;
11 more Wyndham Conversions Planned
Fairfield, N.J., May 12, 2004 – Prime Hospitality Corp. (NYSE: PDQ), today announced the conversion of the first of 12 Wyndham properties to its new upscale, full-service hotel brand, PRIME Hotels & Resorts.  The PRIME Hotel Salt Lake City Convention Center becomes the fourth hotel in the developing brand, with 11 more Wyndham conversions transitioning over the next two months.
The Wyndham conversions bring to the PRIME Hotels & Resorts brand 12 new hotels in eight states, adding 2,321 more rooms and 48,229 square feet of meeting space.  Upon completion, the hotel chain will boast 15 properties in major markets coast to coast, including Atlanta, Seattle, San Diego, northern New Jersey and Phoenix.

“With the economy on the rebound, it is the ideal time for us to move forward with our plans to build a nationwide, full-service brand that is driven by customer preference, 

The PRIME Hotel Salt Lake City
 215 W. South Temple
Salt Lake City, Utah
quality and service,” says A. F. Petrocelli, the Chairman and CEO of Prime Hospitality Corp.  “We are right on target to strategically expand our portfolio, with a new conversion averaging every week over the next few months.”

As part of the brand’s bold move into the full service hotel arena, and to differentiate itself in that marketplace, PRIME Hotels & Resorts is providing free and unlimited Internet access at all of its properties.  Furthermore, as members of the Prime Rewards loyalty program, guests staying at PRIME Hotels & Resorts can choose their own, favorite Welcome Amenities that will be in their guestroom awaiting their arrival!  Prime Rewards members also earn both points and miles  for FREE nights and FUN flights as a participant in its Prime Rewards loyalty program.

Nestled in a valley bounded by the Wasatch Mountains, the PRIME Hotel Salt Lake City Convention Center is ideally located adjacent to the Salt Palace Convention Center and close to shopping, dining, the Delta professional sports Center, Gateway Open-Air Mall, Temple Square and the Family History Library.  Seven world-class ski resorts are under an hour’s drive.

The 381 guest rooms and seven suites boast a contemporary design, featuring an expansive work area, award-winning Herman Miller® Aeron® chair seating, two-line speaker phones and high speed Internet connection. In addition to 15,000 square feet of meeting space, the property features a fitness center, indoor heated pool, sauna and whirlpool, business center and airport shuttle.

The signature High Rock Steakhouse, with its views of majestic mountains, wood paneled walls and comfortable atmosphere, serves slow-roasted Prime Rib, Prime steaks, fresh seafood, pastas and daily specials. The High Rock Lounge features a cigar lounge, an extensive selection of top microbrews, light snacks, appetizers, sandwiches and salads.

Prime Hospitality Corp. launched the PRIME Hotels & Resorts brand in January 2003 with the conversion of the Sheraton Saratoga Springs to PRIME Hotel & Conference Center- Saratoga Springs, NY.  In March of this year, the chain expanded with the re-branding of the Radisson Hotel & Suites, Fairfield, NJ and the Radisson Suites, Secaucus, NJ.  The Wyndham conversions will bring the PRIME Hotels & Resorts hotel count to 15 properties coast to coast.

In December 2003, Prime Hospitality Corp. entered into a management agreement with Hospitality Properties Trust (HPT) for 24 AmeriSuites hotels and 12 full-service Wyndham hotels to be re-branded under PRIME Hotels & Resorts chain. The agreement became effective on January 1, 2004 for the AmeriSuites hotels and February 1, 2004 for the PRIME Hotels & Resorts hotels.  Also, as part of the agreement, HPT will provide $25 million during the first two years to pay for re-branding and other capital improvements on the 36 hotels.

Prime Hospitality Corp., one of the nation’s premiere lodging companies, owns, manages, develops and franchises more than 250 hotels throughout North America.  The Company owns and operates three proprietary brands, AmeriSuites® (all-suites), PRIME Hotels & Resorts(sm) (full-service) and Wellesley Inns & Suites® (limited service).  Also within Prime’s portfolio are owned and/or managed hotels operated under franchise agreements with national hotel chains including Hilton, Sheraton, Hampton, and Holiday Inn.  


Prime Hospitality Corp.

Also See: Wyndham Opening Five Shula’s Steak Houses; Creating Dining Destination for Local Residents / Jan 2001
Prime Hospitality Converts Two Radisson Branded Hotels to Prime Hotels & Resorts; Plans to Convert 12 Wyndham Hotels Later this Year / March 2004

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