Hotel Online  Special Report


Educational Institute Releases Three New
Titles in “10-Minute Trainer” Series


ORLANDO, Fla., May 2004 — There’s always time for training with the “10-Minute Trainer” video series from the Educational Institute of the American Hotel & Lodging Association. The three newest titles in this series cover the vital areas of front office, security, and sales. 

“10-Minute Trainer: Front Office” features seven segments that cover check-in, handling problems, walking guests, upselling, responding in an emergency, speaking on the telephone, and reducing energy costs. 

“10-Minute Trainer: Security” features six segments that cover the importance of security, the role of housekeeping in maintaining a secure environment, balancing security and guest satisfaction, creating an emergency plan, knowing your property’s emergency procedures, and dealing with the media. 

“10-Minute Trainer: Sales” features six segments covering understanding the role of sales, creating a favorable first impression, knowing your property’s features and benefits, overcoming objections, upselling, and selecting effective revenue management strategies. 

Training segments in the “10-Minute Trainer” videos are excerpted from the Educational Institute’s full-length training videos.  As a training tool, they are ideal for introducing a new topic for discussion or for providing a refresher on topics that need to be revisited during training sessions.  Each video segment provides a starting point for discussion, while the accompanying print guide offers training tips, questions, and key points to cover in training. 

Each “10-Minute Trainer” video is available for $99.95 for AH&LA members and $124.95 for nonmembers. To order, call 800-752-4567 or 517-372-8800 (outside the U.S. and Canada, call 407-999-8100).  Or use EI’s secure, online shopping cart at  

Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute is the premier source for quality hospitality education, training, and professional certification, serving the needs and advancing the excellence of hospitality schools and industries worldwide.

Elizabeth Johnson 
  Public Relations Manager

Also See: The Skills, Tasks, and Results Training (START) Program Developed by the Educational Institute of the AH&LA Recognized for its Curriculum Peparing Students for Entry into the Lodging Industry / April 2004
ALIS “Professors” Featured in New Hotel Asset Management Book from Educational Institute of AH&LA / January 2004
Project Planet, Educational Institute of AH&LA Work Together to Offer Green Programs to Hoteliers / February 2004

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