Sales Managers for Baymont Inns & Suites
|Milwaukee, Wis. — (May 10, 2004) Baymont Inns
& Suites has created three new regional sales manager positions to
develop new and existing business for its franchisees. The positions were
created to enhance revenue and occupancy, and increase brand awareness
"We created these positions to support and develop brand revenue through effective direct sales and local marketing within this specific target area," said Dan Daniele, president of Baymont Franchises International, LLC. "Baymont Inns & Suites is the first hotel franchise company that has created regional sales positions whereby the brand pays the salaries to support franchisees at the local level."
Daniele said some Baymont Inns & Suites franchises do not have a full-time sales person on board. Therefore, the general manager, in most cases, fills the role as operations manager and sales manager simultaneously.
"The regional sales managers will not only strive to drive business on a regional and local level to specific hotels, but will train existing local salespeople on how to better market their hotels," Daniele said. "This supports our commitment to working with franchisees directly to help them boost performance."
Sales Driven, Quality Focused
"Creating these positions compliments the strategy put in place to build brand loyalty and recognition through exceptional customer service and expanded amenities," said Jim Abrahamson, president and chief operating officer of Baymont Inns, Inc. "Becoming more aggressive in our sales effort, being a quality-focused and sales-driven organization, providing exceptional customer service backed by a 110% Satisfaction Guarantee, and offering guest amenities not previously provided to guests in this segment, will immediately help our franchisees drive revenue."
"I look forward to serving as a mentor to property salespersons to further develop their sales abilities," said Flors. "Networking with other regional and national sales directors will surely improve revenues within the region, and also supports the brand’s national sales and marketing efforts."
Baymont Inns & Suites operates or franchises more than 180 locations in 32 states nationwide, is a wholly owned subsidiary of The Marcus Corporation (NYSE: MCS).
Director of PR and Communications
Baymont Inns & Suites
Tel: (414) 905-1149
|Also See:||Betty Price, Front Desk Associate at the Baymont Inn & Suites — Albuquerque Receives New Mexico Lodgers Association Employee of the Year Award / May 2004|
|Baymonts's Strategy to Differentiate Brand from Competition Involves the Bed, the Bath, Breakfast, Business Services, and Benefits / November 2003|