Hotel Online  Special Report

Independent Hotels in Majorca and Riga Align
with Boutique Hotels & Resorts International
MIAMI BEACH, Fla., May 12, 2004 - Boutique Hotels & Resorts International's EVP & COO, John Sears, announced today that two distinct properties are now members of the international boutique hotel alliance.  "We are pleased to welcome these outstanding, genuine boutique hotels and boutique enthusiasts will be thrilled with these hotels in two popular European port destinations," said Sears.  Joining Boutique are the Aimia Hotel, a contemporary new boutique hotel over looking the bay in Puerto de Soller on Majorca's historic north coast, and Ainavas Boutique Hotel, a chic 15th century boutique hotel in center city Riga, Latvia.  For travelers seeking a genuine and guaranteed boutique hospitality experience, boutique provides the only collection of hand selected boutique hotels and resorts from around the world.
"Becoming a member of Boutique Hotels & Resorts International(R) is important recognition for Aimia Hotel," said Sebastia Alcover, General Manager.  "Membership in this exclusive collection of genuine boutique hotels advances Aimia Hotel's status as a premiere boutique hotel destination."  Alcover continued, "Aimia Hotel reveals the character of Majorca, Puerto de Soller and Spain.  Aimia Hotel is designed for guests to live out their fantasy of the local way of life and to truly experience 
Aimia Hotel
Puerto de Soller
Majorca, renowned as an international lifestyle destination." 

Ainavas Hotel general manager Agnese Zanderson said, "As Western travelers are now frequenting the Baltic countries, being recognized as a member of Boutique Hotels & Resorts assures the traveler of a first class boutique experience and takes the guessing away for first time visitors."

Sears said, "Aimia and Ainavas Boutique Hotels are excellent symbols for our collection of unique hotel destinations worldwide.  What perfect settings for boutique aficionados to experience regional personality through these intriguing hotels."  Sears concluded, "Majorca and Riga are very popular locations for personal vacations and corporate incentive reward destinations this summer and there is no better way to experience these cities then with a boutique hotel of distinct local character." 

Created to bring genuine boutique hotels to the forefront for travelers seeking an exceptional boutique experience, Boutique Hotels & Resorts International is a full service alliance featuring inventive marketing and e-business reservation and distribution technology that enables independent boutique hotels to compete with the major hotel giants.  Originated in Montreux, U.S. Headquarters in Miami Beach, and interesting Boutique hotel locations from Palm Beach to Phuket and Houston to Heraklion. 


Rima Gerhard
Boutique Hotels & Resorts International

Also See: Chris Wendler to Lead European Operations for Boutique Hotels & Resorts International / March 2004
Boutique Hotels & Resorts International to Acquire / Feb 2003

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