Hotel Online  Special Report

The Shaftesbury: Boutique Hotel in Soho, Piccadilly, 
Central London is First with BW Premier Status
Best Western - the largest group of independently owned hotels in Great Britain and the London Premier Hotels are delighted to announce the first London Hotel to achieve its Premier status. Best Western have now something rather different to offer for their central London customers, it is called (and quite apt too); 'the Shaftesbury'. It is first ever London hotel to showcase the BW luxury brand; Best Western Premier, and since its recent opening earlier this year, the Shaftesbury has been a winner with all who have stayed. This is no ordinary hotel!

Not only is the Shaftesbury first in London for Best Western Premier, it is also a new entry to the London boutique hotel stable. The hotel has overcome the usual vast industry rates (rates start at £99 - without compromising on its luxurious quality) by relying on the maxim that if customers come, they will forever return. 

The Shaftesbury benefits from practically selling itself via its distinguished location. It is the only hotel on Shaftesbury Avenue, it is practically next door to Queens Theatre (the new home of ‘Les Miserbales’), China-Town is but a stroll away as are Leicester Square, Oxford Circus, Covent Garden, its all within walking distance (what other hotels can boast this convenience!). Just a perfect place to stay in "Soho" Piccadilly.

Philippe Starck furniture casually dresses the public areas, the bedrooms are climate-controlled, have King Size beds, Egyptian cotton linen throughout, Televisions in the bathroom, alongside luxury toiletries, complimentary fruit & drink, Interactive Televisions with Free Internet access and various other gestures from the management to ensure maximum satisfaction (one of the best ‘gestures’ is a whopping 20% discount off the next-door restaurant!). The suites all benefit from mood-lit 4-poster beds, and the restaurant buffets are constantly flowing. Romance package has proven to be very successful where Complimentary Champagne, Fresh Roses, Chocolates and Breakfast in Bed make the stay a pleasant one.

That’s not all! As an added incentive in the ever-competitive hotel industry, the Shaftesbury delivers to all guests in their rooms; complimentary broadband internet access 24/7. As one of the first hotels in the UK to do so, the trend of not charging (when competitors are over-charging) for internet is a huge plus-factor in the London sector.

Well done Best Western for finally bringing to London West End a luxurious and affordable hotel. Clearly the homework has been done, and the customers listened to, to finally create a West End London hotel that can be accessed by all. The Shaftesbury is clearly the hotel by which all future London hotels will set their standards by.

The Shaftesbury hotel is managed by London Premier Hotels, a progressive hotel group in Central London with its associates in North America.

For Direct Reservations & further info please visit  or  or

Vice President - Marketing
London Premier Hotels

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.