Hotel Online  Special Report


SDD and Announce Merger to Deliver
New Next Generation Communications
Profiability Solutions

Merger Creates A Single, Integrated, Technology-Based Service
For Maximizing Communications Profitability

DELRAY BEACH, FL (June 14, 2004) - SDD and are merging their organizations with the express intent of delivering a communications profitability management solution that integrates SDD’s renowned JAZZ Enterprise TM communications accounting software and’s measurement and verification-based management service programs. The merger will enable owners and managers of hotels and commercial properties to acquire, from a single source, both the technology tools and the expert support required to capitalize on the many cost reduction and revenue enhancement opportunities that are emerging from the rapid evolution of telephone and internet services.

One Solution. One or Many Properties. 

The SDD and integration transforms diverse collections of call accounting systems and periodic point-in-time telecommunications consulting projects into a centralized, continuously managed and affordable ongoing service. "The power of having all communications data in one place and under continuous management by world-class telecommunications analysts is increasingly important," says Ron Tarro, President and CEO of SDD. Guest communications revenue is today increasingly personalized for brands, loyalty programs, corporate groups, and events. Meanwhile the complexity of managing costs has increased with the proliferation of competing communications providers, changing technology, and the form and complexity of their offerings and billing methods. "The merger of SDD and solutions provide hoteliers with access to experienced analysts armed with the conclusive data and analytical tools required to assess and capitalize on cost and revenue opportunities. And from a single, integrated platform at costs that are affordable to the average hotelier," concludes Mr. Tarro.

Continuous Opportunities. Accelerated Outcomes. 

A changing communications world requires continuous management. The consolidation of SDD and software, data, and services enables continuous illumination and analysis of the cost savings and revenue enhancement opportunities available to a property, while reducing the time to design and implement the targeted strategies required to capitalize on them. "Together with customers, we can now design targeted guest, group or loyalty-based pricing and packaging strategies, then immediately implement those strategies across one or many properties and continuously monitor and optimize each strategy’s outcomes," says Colin Halford, General Manager of services line. "The same is true in cost management. The integration of services and technology allows us to design a hotel or commercial property telecommunications cost management strategy and continuously drive it for sustained ongoing results." 

Software with Your Services? Or Services With Your Software?

SDD and will maintain their respective product and service offerings. With the integration of companies, SDD’s current customers gain access to communications analysts and services programs that can leverage the value of their software investment.’s current clients gain access to software from which to fully and quickly implement profitability enhancement opportunities and strategies identifiedwith their TeleManager ProgramsTM;. SDD and customers will be provided optional upgrade paths toward an integrated SDD/ solution. Specifically, SDD customers will be provided seamless optional access to supplemental Telemanager services. clients will be provided an optional JAZZ-based communications accounting service embedded within their TeleManagerTM program. 

About SDD and 

SDD creates accounting and provisioning systems for property-based resale of switched and internet-based voice services, wire-line, and wireless Internet access services. SDD’s JAZZ Enterprise TM family of software products enables owners and operators of commercial-use properties to personalize the provisioning of network services to guests, visitors, and tenants. is a management-consulting firm that assists hotels and commercial properties in achieving a meaningful Return on Investment through optimization of telecommunications operations. The company provides a series of proprietary TeleManager Programs TM that assist hotel managers in achieving optimum profitability, and then to maintain optimum performance on an on-going basis.

The combined company will do business as SDD. with corporate offices remaining in Delray Beach, FL. programs will become a service line of SDD with the services group operating from Cedar Rapids, Iowa. JAZZ Enterprise and TCM 400 will remain product lines of SDD with the software products group remaining in Delray Beach. The combined company’s customers will include many/most of the largest and most prestigious hospitality, commercial, and tenant properties in the world. Including: Starwood Hotels, Ritz Carlton Hotels, Fairmont Hotels, Loews Hotels, Wyndham Hotels, Carlson Radisson Hotels, Ian Schrager Hotels, Kimpton Hotels, MGM/Mirage, Caesars Entertainment, Omni Hotels, Mandalay Resort Group, The Boca Raton Resort and Club, The Phoenician, The Greenbrier, The Breakers, Little Nell, The Cloister and many other prominent brands and destination properties. To contact SDD, call 800-342-0071 or visit For information visit or call 319-363-4445.




Shervaughn Mitchell
SDD, Inc.
Colin Halford


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