Hotel Online  .Special Report

 NORTHWIND Successfully Completes Rollout of
its Maestro ASP Front Office System to 65
Suburban Franchise System Properties
Maestro Gives Owners Remote Access to Their Propertys’ Data, Provides Real-Time Asset Reporting 
Markham, ON – June 16, 2004 – NORTHWIND, a provider of enterprise property management and reservation solutions for hospitality, announced today it successfully completed the rollout of its Maestro Front Office and Yield Management Systems to 65 Suburban Extended Stay Hotels, franchised by Suburban Franchise Systems, Inc. (SFS). The Maestro system is deployed on a secure ASP architecture that incorporates a centralized database to consolidate chain information.  Suburban Franchise Systems will utilize Maestro’s extended stay property functionality and consolidated reporting, trend analysis, and forecasting to support the brand’s sales and marketing strategies. 

Warren Dehan, President of NORTHWIND’s US Operations said, “The successful Maestro rollout to 65 Suburban Extended Stay Hotels makes this one of the largest ASP front office implementations anywhere.  SFS is unique because it requires real-time corporate and owner access to its centralized database.  Maestro’s robust multi-property, multi-owner functionality was a perfect fit for this ASP implementation.  Since nearly all of Maestro’s Front Office functions are accessed from a single screen, SFS hotel staff were able to learn the system quickly.”

Suburban Extended Stay Hotels share the same client database for instant guest recognition system-wide, and individual hotels will have their own protected reservation databases for security.  SFS will use consolidated chain statistical information to develop best practices across all properties.  Each Suburban Extended Stay Hotel has its own Yield Management module for rate maximization.  NORTHWIND provides interface technology for credit card processing, call accounting, voice mail and other property-based systems. 

NORTHWIND will be exhibiting at HITEC 2004 in Dallas, TX at the Dallas Convention Center on June 21-24.  Come by booth #822 to see and learn more about Maestro's new capabilities & features, and receive a one-on-one presentation and in-depth briefing of this advanced software.


NORTHWIND (, known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, guests, and corporate management companies with flexible software solutions.

Based in Markham, Ontario, Canada, with a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for hotel owners and operators who need to manage their enterprise in a real time environment for maximum operational control and profitability.  Designed to handle any size hotel, resort, meeting/conference center, multi-property and for the enterprise, NORTHWIND's Maestro solution offers the most productive working environment, which includes the following suite of products:  PMS, Sales & Catering, Club/Spa Management, Corporate Reservations Office, Multi-Property Management, Condominium Owner Management & Timeshare Owner Management, Yield Management, GDS Connectivity and ResEze (Internet Reservations).  This comprehensive multi-platform (Windows 9X/NT/2000/XP, Unix/Linux, Terminal Server & Web Enabled) suite is recognized as the solution of choice for progressive and demanding organizations.  NORTHWIND is a total solution provider that offers leading-edge technologies, and unparalleled training and support. 

HITEC Booth # 822
About Suburban Franchise Systems, Inc.

Suburban Franchise Systems, Inc. (SFS) is an Atlanta-based, franchisee-owned and operated company that directs the Suburban Extended  Stay Hotel brand.  A leader in the economy extended stay lodging segment, Suburban is committed to ensuring the success of each and every location through first-class marketing, operations support and  development assistance to the owners and operators of Suburban Extended Stay Hotels.  The company offers an affordable entry point for franchisees who want to invest in the extended stay segment, which consistently outperforms U.S. hotel averages. The chain includes 65 properties throughout the United States. 


Audrey MacRae
60 Renfrew Drive, Suite #235
Markham, ON L3R 0E1
Phone: (905) 940-1923 ext - 246
1-888-NORTH88 (667-8488)

Chris Kornmayer
Suburban Franchise Systems, Inc.
1000 Circle 75 Parkway, Suite 700
Atlanta, Georgia 30339
Phone:  (678) 742-3300 

Also See Industry’s First Seamless GDS Yield Management Reservation Profitability Tools at HITEC; Client-Focused Rate Management Tutorials and Classes Provided / June 2004
NORTHWIND Expands Operations as Sole Provider of its Maestro Suite of Property Management Solutions in North America, Adds UK Distributors, Strengthens Support Standards / June 2004
Vintage Inn Chain Increases GDS and Web Reservations 500%; Four-Property Hotel Group Leverages NORTHWIND’s Maestro Yield Management, GDS Interface for Projected $1M in e-Bookings / May 2004
Holiday Inn Sydney at Rooty Hill Selects Maestro Enterprise Suite to Automate Front Office, Sales & Catering and Work Order Scheduling / May 2004
Canadian Military Learns from Hospitality Industry: Troops Heading Overseas Move Faster as Maestro System from NORTHWIND Streamlines Air Base Lodging Check-in From 1 Hour to 2 Minutes / March 2004
Suburban Franchise Systems Selects NORTHWIND to Install  Maestro ASP Front Office in 65 Suburban Extended Stay Hotels / December 2003 
State of Arkansas Woos Visitors: Automates 4 Lodge Operations and 23 Parks With Single-System Strategy and Internet Booking - Installs Maestro from NORTHWIND / November 2003 
Extended-Stay Developer Centralizes Operation of Six Long-Term Stay Properties, Drives 70-Day Average Length of Stay / October 2003 
Hotel Companies Accelerate Property Conversions To Vacation Ownership, NORTHWIND Supports Trend with Strong Condominium and Timeshare Owner Management Applications / Sept 2003
Hotel Operators Leverage Technology to Reduce Labor Costs, Increase Revenue, Drive Occupancy; ROI Verified / June 2003
Swan Lake Resort and Conference Center Reduces Check-In Time 25%, The Yarrow Golf & Conference Center Smoothes Operations for Well Heeled Clientele / May 2003
Bodyguards, Health Consultants Help Stressed-Out Professionals Take A Break At The Caribbean’s Premier Spa Adventure Resorts / May 2003 
Maestro Enterprise Suite Leverages Strong Functionality for Multi-Property Operating Companies, Delivers Centralized Management, Cross-Selling, CRM Advantages / April 2003
NORTHWIND Commits to Clients' Profitability, Support Fees to Remain Low in 2003; Four Diamond Service Initiative Announced, Maintenance Renewal Fees Unchanged for Clients in Coming Year, Users Drive Enhancements / Feb 2003
Northwind Appoints Dave Carrick Director of Operations, Increases Value-Add to Customers Using Maestro Property Management Solutions / Jan 2003
Northwind Appoints Atoy Moya as New Client Service Specialist; To Build a Stronger Partnership with Existing Clients / Sept 2002
Maestro Adds The Sizzle To ResEze / June 2002 
Barnsley Gardens Charms the World Using Integrated Sales and Catering, PMS from Northwind / June 2002
Northwind - Forsys Maestro-SilverWare Collaboration Provides Unique Hotel - F&B Outlet Operating Efficiencies, Optimizes Guest Services and Customer Loyalty / May 2001 
Canadian Hotel Owner-Operator Drills Down into Maestro PMS from NORTHWIND to Pump Guests, Profits Into 26 Properties / April 2002 
Château Cartier Resort Boosts Annual ADR and Sales With Maestro PMS, Yield Management, Sales and Catering from NORTHWIND / March 2002 
Maestro at Northwind Off to a Good Note in 2002 / Jan 2002 
NORTHWIND Announces Two–Way GDS and Internet Travel Portal Integration through Newtrade Technologies Inc. / December 2001 
Pacific International Hotels’ selects Maestro Property Management System / Nov 2001 

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