Hotel Online  Special Report


Maxim Revenue Management Solutions and TravelCLICK Sign Strategic Alliance; 
Introduce Revolutionary Executive-level
Revenue Management Product
CHICAGO, June 22, 2004 - Maxim Revenue Management Solutions (MaximRMS), a leading global provider of Revenue Management and Profit Optimization software and services for the hospitality industry and TravelCLICK, the leading provider of solutions that help hotels maximize profit from electronic distribution channels, announced the signing of a strategic partnership agreement aimed at delivering a ‘best-in-class’ industry-leading portfolio of Revenue Management tools to the hospitality industry. As the first product of their strategic alliance, the two companies are proud to introduce RevenueDASHBOARD™, the only Revenue Management system built specifically for Senior Executives and Hotel Owners. 

RevenueDASHBOARD™ provides executives with an overview of their hotel’s or company’s forecasted demand by channel, benchmarked against budget and against their competitive set. By proactively identifying all ‘peak’ and ‘need’ periods, -the system generates specific calls to action that allow hotels to not only meet their revenue and net profitability budgets, but also improve their competitive position in their respective market, across their entire electronic channel mix. 

TravelCLICK has made a strategic investment in MaximRMS to capitalize on MaximRMS’ advanced technology. The two companies will continue to collaborate on research & development efforts, in order to push the envelope and bring this technology to market over the coming months. 

Announcing the agreement, Steven A.Gelb, Managing Director and CEO of MaximRMS said:  “We are delighted to have been selected as TravelCLICK’s partner of choice for this industry-critical and ground-breaking initiative.  TravelCLICK has long had a reputation of excellence in product and service delivery helping hotels to maximize revenues from their electronic channel mix.  This coupled with MaximRMS’ proven track record in successfully bringing innovative, cutting-edge and timely Revenue Management products to market means that our alliance will deliver quick, effective, tangible results to our customers in the global hospitality industry. We are committed to bringing key elements of our revenue management technology to our long-term relationship with TravelCLICK.”

Ray Cohen, President & Co-CEO of TravelCLICK adds,  “We strongly believe that we have found the right partner in MaximRMS. Our detailed analysis and evaluation of the relative strengths of all Revenue Management system providers led us to conclude that MaximRMS has the best and most well proven revenue management technology.  MaximRMS technology will enable us to achieve our goal of helping hoteliers optimize their net profitability and competitive position across all electronic channels. This new technology will augment our current portfolio of tools by utilizing our exclusive competitive benchmarking and market intelligence data in helping executives make intelligent, competition-based and focused decisions that will allow them to meet their financial goals and improve their competitive ranking. We foresee that this will become the definitive and indispensable toolkit for all Hotel Owners, Senior Executives and Management Groups, and we are fully committed to this strategic alliance with MaximRMS.”

Results from the initial implementations of RevenueDASHBOARD™ have been extremely impressive. The system will be on display at the HITEC show in Dallas from June 22-24,2004. For more details or an interactive demonstration, please visit MaximRMS at Booth # 836 or TravelCLICK at Booth # 630.

About Maxim Revenue Management Solutions (Maxim RMS)

MaximRMS is a pioneer in the field of automated revenue management. The founder of MaximRMS led the team that performed groundbreaking research in mathematical forecasting and optimization to develop the first revenue management system. That same group of experts joined forces to create maxim® for the hospitality industry. Through its patented Marginal Value Engine (MVE?), maxim® is the only hospitality Revenue Management System that offers Profit Optimization.  maxim® forecasts and optimizes the net profit contribution from every future reservation and guest stay. The result is an increase of at least 6% to the bottom line - delivered upon every day in many hundreds of maxim® installations around the world.  Through the creation of a global hospitality alliance with leading users and providers of Revenue Management Systems, MaximRMS has become a primary supplier of Revenue Management products and services for the Hospitality Industry around the world.  Offering the easiest to use and most complete portfolio of Revenue Management tools available, including group forecasting and management, pricing, Intra-day optimization and 24/7 OnDemandSupport?, maxim® is compatible with all PMS, CRS, GDS and Internet distribution channels. With the introduction of the customer-driven maxim® Flex and maxim® E.Flex systems, MaximRMS offers the ultimate in implementation flexibility along with the best ROI. Point.Click.Optimize?…. that’s the Bottom Line.  For more information please visit

About TravelCLICK

TravelCLICK ( is the leading provider of solutions that help hotels and other travel industry suppliers maximize profit from electronic distribution channels. TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information unavailable through any other source. The company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents, consumers, and group meeting planners when they are booking travel. The company's portfolio of E-commerce solutions enables hotels to better execute strategies that increase business into their own web sites. 

Established in 1996 and headquartered in the Chicago area, TravelCLICK operates in more than 140 countries around the world. The company has over 6,000 clients, including national and international companies such as Accor, Air France, Avis, Best Western International, British Airways, Carlson Hotels Worldwide, Choice Hotels, Fairmont Hotels & Resorts, Four Seasons Hotels & Resorts, Grupo Posadas, Hilton Hotels Corporation, Hyatt Hotels & Resorts, Kempinski Hotels & Resorts, Leading Hotels of the World, Loews Hotels, Lufthansa, Marriott International, NH Hotels, The Peninsula Group, The Ritz-Carlton Hotel Company, SAS, The Savoy Group, Shangri-La Hotels, Sol Melia, Starwood Hotels & Resorts, Thistle Hotels, USAirways, Virgin Atlantic and Wyndham Hotels & Resorts. 



Kathryn Lange
Maxim Revenue Management Solutions
2626 N. Lakeview Ave., Suite 708
Chicago, IL 60614-1826

Also See: ARAMARK Harrison Lodging Selects LexKeySM by Maxim Revenue Management Solutions for Company-Wide Deployment / June 2004
Optimizing Revenues and Profits across Distribution Channels: Lexington Services and Maxim Revenue Management Solutions present LexKey / June 2003
Maxim Revenue Management Solutions Establishes Long-term Presence in Japan, Signs Key Agreement with Leading Hospitality Consulting Firm, PHASE, Inc. / April 2003

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