Hotel Online  Special Report


Lexington Services Introduces First-To-Market
Hotel Website Package Booking Engine

Package Select Delivers Higher RevPAR, Convenience; 
Lets On-Line Shoppers Book Reservations with Added
Services and Amenities from Hotel’s Site

Visit Lexington Services At HITEC Booth 420

Dallas, Texas — June 17, 2004 — Lexington Services, a subsidiary of VIP Investment Corp. and a channel marketing provider committed to being ‘the number one producer of reservations and profitability per client’ for hotels, announced it is expanding its reservation booking services with the introduction of a new Internet package-booking engine for hotel websites.  Package Select is a revenue-boosting booking engine with advanced packaging capability that allows on-line hotel shoppers to book property amenities and services, like spa treatments, tennis lessons, meals, or purchase event tickets or third-party activity reservations, quickly and conveniently as they make their hotel reservations.  Lexington Services is the first company to offer this advanced hotel website package-reservation capability.

“With Package Select hotels can offer the same reservation services as the major merchant websites,” said Lexington Services President, Kelly Blake.  “Lexington’s focus is driving profitability for its clients, and our new package booking engine gives hotels the ability to build and control alliances with local restaurants, sports venues and other business and sell their services on their website with guest rooms.  Properties using this kind of package strategy see a dramatic increase in their RevPAR.”

Package Select goes beyond other website booking functionality that limits shoppers to reserving guest rooms.  With attractive web page design, Package Select allows hotels to boost 

Kelly Blake
RevPAR by marketing and selling amenities and services to guests before they arrive on property, and does this over the Internet from a property’s own site.  Guests can choose from a variety of add-on services to create their own business trip package or vacation when they book their room, and Package Select can display individual prices for each added service, or bundle pricing to show only the total package rate. 

Lexington Services’ new website booking engine gives shoppers online tools to build their perfect package on fewer screens for better service and more convenience.  Hotels using Package Select will take advantage of the latest Flash Macromedia technology to make their sites easier to use by requiring the least number of clicks-to-book to ensure they convert more lookers to bookers.  For hotels that want greater flexibility, Package Select may also be used as a traditional room-only booking engine that employs the latest in technology design and capability.

Watch for the official launch of Package Select from Lexington Services coming soon.  See the pre-release of Package Select in action and subscribe to this new technology at HITEC Booth 420.

About VIP Investment Corp and Lexington Services

VIP Investment Corp. acquired Lexington Services in November of 2003 through a wholly owned subsidiary. Lexington Services ( is a channel marketing organization that drives revenue for hoteliers through a multi-channel reservation sales center, the adoption of leading-edge technology, and partnerships with clients to provide ongoing education.  VIP Investment Corp. also owns VIP International Corporation of Calgary Canada.  VIP Investment Corporation (, through its ownership of VIP International and Lexington Services is the industry's second largest provider of reservation sales services to hotels, car rental companies and airlines, serves more than 5,000 clients worldwide.   The privately held Calgary, Alberta-based firm pursues a mission of being "The number one producer of bookings and profitability per client." This is accomplished through mastering the electronic channel marketing environment, developing and implementing strategies for each client's unique position, and educating customers about how to optimize participation in the changing electronic marketplace.  The service provides a central distribution point to every viable Internet Web booking site, and to all of the major global distribution systems including Sabre, Galileo, Pegasus, WorldRes, Amadeus, and Worldspan. VIP Investment Corp. is headquartered in Calgary, Canada with a USA subsidiary headquarters in Dallas, Texas and significant development office presence in Denver, Colorado, London, United Kingdom, Hong Kong and other cities located around the world.


VIP International
Rick Shaum
Senior Vice President Sales and Marketing
VIP International Corp.
(719) 487-0789
[email protected]

Also See VIP Adds Website Services and Merchant Express to Drive Property Bookings, Maximize Rates / May 2004
336 New Properties Chose VIP International to Drive Channel Reservation Sales in First Quarter of 2004 / April 2004
Franchisees on the De-flagging Fence: A Gamble Or A Golden Goose? Former Franchisees Talk Specifics About Channel Loyalty and How They Leverage VIP International Channel Marketing to Succeed as Independents / March 2004
Lexington Services Launches Galileo's Next-Generation Seamless Solution, Inside Shopper™; Gains Access to Real-Time Rates and Availability / March 2004
Midscale Franchisor Hands Franchisees 22% Increase in Internet Bookings; Country Hearth Inn Fuels 22% Growth in 2003 with New Internet Booking Technology, Branding Strategy for Franchisees; Projects 28% Growth in 2004 / February 2004
Study: Room Rates 6.5% Higher For Reservations Booked From Hotel Sites - VIP International Launches Website Services to Drive Traffic to Property Sites / December 2003
An Affiliate of VIP International, Reaches Definitive Agreement to Acquire Lexington Services / November 2003
VIP International Boosts Hotel Reservation Services, Selects Voxify to Reduce Costs for Clients, Enhance Call Center Efficiency / October 2003
#1 Provider of Car Rental Software Teams with VIP International to Fuel Independents’ Reservation Volume / October 2003
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WorldRes Agreement Gives VIP International Hotels Second ‘Low-Fee’ Merchant Model Program / Aug 2003
Top Channel Marketing Provider VIP International Taps Industry Veteran to Power Marketing Efforts, Funnel 158% Growth  / Aug 2003
VIP International Cements Reputation as Leading GDS and Channel Marketing Provider for Asia Pacific / Aug 2003
Hotel Owner/Operators Disclose Secrets of Web Booking Success / June 2003
Dave Crawford Appointed Director of Airline and Auto Rental Business Development for VIP International / June 2003
Hotel Company Sharpens Channel Management for 22% Increase in Average Length of Stay for GDS Bookings, 14% Jump in ADR / June 2003
Interstate Hotels, Candlewood Suites, Regal Hotels, Canadian North Airlines Shift Call Center Responsibility to VIP: Interstate To Pass Along 8% to 10% Savings to Properties; Regal Hotels up 26% / May 2003
Zero Transaction Fees: Independent Hotels, Chains Profit from Landmark Agreement; Manage Discounted Rooms Through Central Res Systems at No Cost / May 2003
Interstate Hotels & Resorts Signs Five-Year Agreement with VIP International to Outsource Call Center; Expects to Pass Along 8 Percent to 10 Percent Savings, Increased Revenue to Hotels / April 2003
Hong Kong’s Largest Hotel Operator Sees Reservation Numbers Jump 26 Percent In First 10 Months of 2002, Increases Global Presence with New Reservation Sales Provider / February 2003
Canadian North Chooses Calgary-based VIP International to Provide Voice Reservation and Support services / January 2003
Midwestern Chain Targets Value-Conscious Senior Market; Picks New Channel Marketing Provider to Power Goal of 100% Increase in Bookings / January 2003
Midwestern Management Firm Gains 69% Increase in GDS Reservations YTD at 12 ‘Enhanced Limited-Service’ Properties / Dec 2002
Texas-Based Hotel Chain Captures 104% More GDS Reservations YTD, Speeds Ahead of Economy / Dec 2002
Four Star Calgary Hotel Reports 42% Increase in Bookings During Initial Period With New Channel Marketing Provider / Nov 2002

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