Hotel Online  Special Report


Four Vendors Demonstrate Live, Fully Automated Supply
System to Distribution Channel Integration at HITEC
Real-time bookings, automated PMS confirmation and distribution
channel updates happen before your eyes.
Dallas, TX (June 23, 2004) - At booth 113 at HITEC this year, you can see a much talked about multi-vendor demonstration in which a hotel property management system is fully integrated to a web-based booking engine and GDS representation company. 

Attendees can book a room at the Blue Square Studios booth on their Hotel Site Toolkit reservation engine in booth 115, then walk next door to the Hotel Booking Solutions (booth 113) and see that the reservation has been deposited directly into the Brilliant PMS (booth 1250) running right in the booth.  By the time attendees have walked from one booth to the next, the Brilliant PMS has already confirmed the reservation and returned the hotel confirmation number to the reservation engine.  HBS’ hobooBox then automatically updates Lexington’s CRS with the new availability and rates and pushes this out to the GDSs and other Lexington (booth 420) connected distribution channels. 

“We’ve been waiting for this type of interoperability for ten years,” said Rita Emmer, VP of Strategic Development for VIP International.  “We’re very excited that HBS accomplished this with one of our systems.”

"Now all lodging properties have the ability to leverage the same online capabilities that have been the affordable by only the larger upscale brand names,” said Patrick van der Wardt, Managing Partner of Brilliant Hotelsoftware.   “Brilliant Hotelsoftware Inc is excited to be one of the first PM systems vendors to offer real time GDS and private web site connectivity into its Brilliant suite of products."

Since the PMS interface is fully two-way, benefits to hoteliers are tremendous.  Not only does the hotel achieve labor savings by not having to type faxed reservations into the reservation system, but rates can truly be managed right in the PMS for all channels, since hobooBox will take the rates directly from the PMS.  No more extranets, no more daily management of rates and inventory.  For a 200 room property, a fully integrated hobooBox solution delivers thousands per month in labor savings and increases in RevPAR of 15 – 37% - thus the return on investment is tremendous.

"We are excited to be a part of this seamless integration between four systems at the HITEC. It shows our commitment to making things easy and more efficient for the hotelier", said Shane Ettestad, President of Blue Square Studios.

The industry leading solution allows for management by allotment, but exceeds in providing a true multi-channel free sell environment that hoteliers have been waiting for.  The hobooBox channel management components provide automatic rate parity for websites and other distribution channels, and support a wide variety of booking policies.  There is even a rate escalation feature that allows hobooBox to tap into additional inventory on the fly when a channel sells out, but additional rooms are still available. 

The interfaces are capable of supporting products that can be sold ala carte on websites or complete guest packages, increasing the revenue per guest for the hotel.  Current customers use this for a variety of services, from bottles of champagne and boxes of chocolates, to pre-arranged spa services – all bookable online. 

“This is truly an exciting demonstration as it not only shows the flexibility and interoperability of our hobooBox product, but also because it showcases four different HITEC vendors with different hotel product sets that have worked together to provide a fully automated solution usable right on the show floor,” said Stephen Burke, VP of Business Development for Hotel Booking Solutions.

About Blue Square Studios 
Blue Square Studios ( is a provider of business solutions for the hospitality industry. By combining its Hotel Site Toolkit modules with their award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes. Blue Square Studios clients include Hostmark Hospitality Group, Hilton Hotels Corporation, Enchantment Resort and Woodfin Suite Hotels.

About Brilliant Hotelsoftware Inc.
Brilliant Hotelsoftware Inc. (formerly Citadel Hospitality Automation), provides property-management system solutions to more than 1,700 hotels and resorts worldwide, in The Netherlands, Canada, Portugal, Poland, the United Kingdom and the United States. Headquartered in Veenendaal, The Netherlands, Brilliant recently opened an office in Tampa to meet the increased demand for its products in the U.S. For more information about the company, please contact Patrick van der Wardt at +1-813-864-6511 or by e-mail at, and visit the company on-line at

About VIP 
VIP Investment Corp. ( is a channel marketing organization that drives revenue for hoteliers, car rental owners and regional airlines through a multi-channel reservation sales center, the adoption of leading-edge technology, and partnerships with clients to provide ongoing education.  Founded in 1979, the privately held Calgary, Alberta-based firm pursues a mission of being "The number one producer of bookings and profitability per client." This is accomplished through mastering the electronic channel marketing environment, developing and implementing strategies for each client's unique position, and educating customers about how to optimize participation in the changing electronic marketplace.  VIP, the industry's second largest provider of reservation sales services to hotels, car rental companies and airlines, serves more than 5,000 clients worldwide.   A sister subsidiary of VIP International acquired Lexington Services in November of 2003.  The combined companies are a central distribution point to every viable Internet web booking site, and to all of the major global distribution systems including Sabre, Galileo, Pegasus, WorldRes, Amadeus, and Worldspan. VIP International is headquartered in Calgary, Canada with a USA headquarters in Dallas, Texas and significant development office presence in Denver, Colorado, London, United Kingdom, Hong Kong and other cities located around the world.

About Hotel Booking Solutions
Hotel Booking Solutions develops and provides unique, revolutionary solutions to connect and manage bottom line results for the hospitality industry.  Its premier product, hobooBox™, is a channel management software which increases hotel occupancy, minimizes labor costs and increases the efficiency of hotels’ reservation systems.  HBS clients included InterContinental Hotels Group, Liberty GOGO, Mandalay Resort Group and Familotel. Headquartered in New Orleans, HBS operates a European office in Austria. Visit the company at


Hotel Booking Solutions
Stephen Burke
(504) 309-1664

Also See: Hotelzon and Hotel Booking Solutions Join Forces / November 2003
New Version of hobooBox to Debut at HITEC 2003 in New Orleans/ June 2003
New Hosting Deal with Sprint Positions Hotel Booking Solutions for Technological Growth / April 2003 and Hotel Booking Solutions Team Up to Introduce Cost-Effective Reservation Solution with 2-way PMS Interfaces / March 2003
Hotel Booking Solutions Releases Next Generation Interfacing Technology / Jan 2003
Alliance Reservations Announces Direct Supplier Links Through hobooBox / Nov 2002 Offers Online Link to Hotels Via hobooBox / Oct 2002
Novacom to Provide Channel Management Solution Via hobooBox / Oct 2002
Property Management System to Communicate Directly With Online Distributors / Oct 2002
Hotel Booking Solutions Signs Agreements with The Hilton New Orleans Riverside / May 2002

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