Hotel Online  Special Report

Best Western Names David Kong Executive
Vice President, International Operations
Increasing Market Share Outside U.S. Triggers Personnel Change

PHOENIX, June 22, 2004 -  In response to its increasing growth and market share outside the United States, Best Western has named David Kong its new executive vice president, international operations effective immediately.

The move will consolidate the company's international initiatives and help ensure continuity between domestic operations and offshore affiliates.

Kong's primary responsibilities will include Best Western's international strategy, operations and image. He will also lead negotiations related to affiliation agreements and oversee in-region offices in Asia, South America and Europe, among others. 

"It is important to put someone in place who thoroughly understands our domestic business model and can use that knowledge in implementing a strong international strategy. Equally important is the ability to collaborate and negotiate with all of our stakeholders. David is just the person for this position," said Tom Higgins, Best Western president and CEO.

David Kong
Kong has spent the last three years of his career with Best Western.  Most recently, he was the company's senior vice president of marketing and development. He has more than 35 years of industry experience, with many years in senior management positions at Hyatt, KPMG Consulting, and Omni International. He has also worked for Hilton, Hilton International and Regent International.

The company is currently conducting a national search for Kong's marketing and development replacement.

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN® with more than 4,100 hotels in 81 countries and territories. It is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members.


Jane Innes
Managing Director, Corp. Communications
(602) 957-5992

Also See: The Shaftesbury: Boutique Hotel in Soho, Piccadilly, Central London is First with BW Premier Status / June 2004
Ric Leutwyler Promoted to Best Western SVP Brand Quality and Member Service / March 2004
Anupam Narayan and David Kong Named SVP's for Best Western’s Global Operations Strategy / March 2003

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