Two Months Ahead of Last Year, 2 million
Room-nights Booked So Far this Year
|PARSIPPANY, N.J. (June 28, 2004) Ė Cendant Corporationís
Hotel Group today announced that its online bookings are two months ahead
of last year, with 2 million room-nights booked so far this year through
its Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®,
Knights Inn®, Villager, Wingate Inn® and AmeriHost Inn® Web
The 2 million room-night milestone was reached May 29, nearly two months ahead of last year.
Cendantís hotel Web sites have broken several records so far this year, including an all-time high set June 21 with the sale of more than 20,000 room-nights worth more than $1.2 million. Peter Strebel, Hotel Group senior vice president of sales and marketing, said the Web sites have been equaling or exceeding that record nearly every day since that date.
He also noted that revenue from room-nights booked over Cendantís brand Web bookings is up more than 50 percent year over year through June 24.
ďAs more and more consumers research and book accommodations on the Internet, our goal continues to be making that process easier and smoother,Ē he said. ďOur Best Rate or Itís Free guarantee, for example, aims to drive more consumers to book on our brand Web sites. These booking milestones prove we are achieving our objectives.Ē
The Hotel Groupís Best Rate or Itís Free guarantee, introduced May 1, promises customers their first night free if they do not receive the same or lower rates on its brand Web sites and toll-free numbers as the publicly available rates on third-party Web sites for the same hotel and dates of stay.
Cendant Corporationís Hotel Group, based in Parsippany, N.J., franchises 6,369 hotels representing 513,599 rooms on five continents under the Super 8®, Days Inn®, Ramada®, Travelodge®, Howard Johnson®, Knights Inn®, Villager, Wingate Inn® and AmeriHost Inn® brands.
|Also See:||One million Room Nights Booked in Five Plus Months on Cendant's Web Sites / June 2002|
|Seeking to Lure More Bookers from Third-party Web Sites, Cendant's Hotel Group Offering Best Rate or Itís Free Guarantee / April 2004|