The Revenue Management Machine … 
Powered by Aspire ... continued momentum in
May 2004 with Outstanding Atlanta Event
Scottsdale, June 15, 2004 – The Aspire Revenue Management 101SM  “U.S. Tour” is well underway as Aspire, a leader in Revenue Management consulting and tools, continues to motivate and educate hospitality professionals on the fundamentals of this dynamic business focus with their most recent workshop in Atlanta, Georgia.

“Our May 11 Atlanta event had a record attendance and the response to the program was fantastic”, said Aspire Director of Possibilities, Elizabeth Stone. 

“Some attendees were completely new to the topic of revenue management and appreciated the straightforward, organized delivery of materials and ease of content learning.  Attendees with a revenue management background such as vice presidents of revenue management and hotel general managers noted the new approaches to yield management principles and rate strategies, as well as the excellent tips related to website and GDS opportunities.”

The half-day program takes the mystery out of revenue management and coaches individuals who need basic information they can apply directly. “These are proven simple processes to make immediate improvements in RevPAR and overall market share”, states Juston Parker, Aspire King Pin of Revenue Management Evolution. Juston continues, “Hotel leaders are recognizing the benefits of educating and coaching all levels of employees on their individual accountability for the bottom line.  Understanding the foundation of revenue management is the first step toward this goal.”

“I enjoyed the 101 class.  The format was well designed to present fundamental revenue management information in an overview-style delivery.” – Karen McWilliams, Vice President Revenue Management, Alliance Hospitality Management, Raleigh, North Carolina. 
“What I liked best, were the diversity of participants and their representative organizations.  This dynamic led to an interactive course that took into account a variety of venues and objectives.” – Stephen Paine, Rooms Division Manager, Cuscowilla on Lake Oconee, Eatonton, Georgia. 

Renown for outrageous yet disciplined training, Aspire is pleased to make this program available to the general hospitality audience.  Designed for new revenue managers and all those looking to learn the basics or have a refresher, the Revenue Management 101SM workshop is a customized driven workshop to help hotels, resorts and boutiques increase revenues and improve revenue management which is critical for today’s complex times. 

“We’ve developed a series of fundamental processes, that when applied, will move your property’s overall revenue in a positive direction and increase market share. When our Revenue Management 101SM workshop ends, the hotel professional has the means to carry out the mission.” 

“We would participate again.” – David Jones, General Manager, The Partridge Inn, Augusta, Georgia.

If you want to move the needle quickly and feel that there are revenue management opportunities at your property, 101SM is the place to review and strengthen your fundamentals. If you want to take your revenue management to another level then consider the Aspire Beyond Revenue Boot CampSM which offers intermediate and advanced strategies and techniques. 

To find out when Revenue Management 101SM or Beyond RevenueSM are coming to a city near you or to sign-up or learn more about Aspire’s services, contact 602-392-0700. Or to get hot tips on revenue management come visit our website at

About Aspire: 

Aspire is a leading provider of revenue improvement tools and services to the hospitality industry. Through a variety of innovative resources, Aspire works from its heart and soul, with each organization, to help companies strategically capitalize on their unique business opportunities. Committed to inspiring people, Aspire specializes in tools that maximize market share and revenues, re-energize sales, and drive powerful results.  Founded in 1995, Aspire has headquarters in Phoenix, AZ, with a network of hi-impact professionals across the country.

For more information contact Elizabeth Stone
at 404.733.5690 or

Also See: Revenue Management Boot Camp Back by Request - July 27-29 / Three Days that Will Improve Your RevPAR Results / June 2004 
Coming to a City Near You - Revenue Management 101 /  Understanding the Fundamentals of Revenue
Management to Drive RevPAR and Market Share in as little as 30 days! / May 2004
The Revenue Management Machine - Powered by Aspire - Announces Dates in Dallas, March 8 and Washington DC, March 18, 2004 / February 2004
Revenue Boot Camp for Hotels - Intense Training Feb. 24 to 26 Jumpstarts the Year and Captures New Income / January 2004
The Revenue Management Machine – Powered by Aspire The Premiere Way to Increase Revenue and Manage Cost of Sales to Improve the Top and Bottom Line / January 2004
Higher Employee Productivity Advice from Aspire Marketing / June 2003 
A Hotel's Backyard Market: Key During the Good Times, Crucial During Today's Challenging Times / Aspire Marketing & Training Offers New Backyard Sales Program / May 2003
As We Brace for War, Experts Predict Tough Economic Times for Tourism / March 2003
Smashing the Sacred Cow of Typical Training Programs; Aspire Offers Customized Coaching Programs for Creative Sales & Marketing Successes / Feb 2003
Re-Invent Room Pricing Tactics and Drive Website Revenues to Survive & Thrive in Changed Hotel Industry, Urges Maverick Hotel Trainer Aspire Marketing / Nov 2002


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