Slash Mini Bar Prices Chain Wide
|DALLAS - April 28, 2004-- Wyndham International,
Inc. (AMEX:WBR) has broken down the guest room's final frontier by lowering
prices for the most popular items in the notoriously exorbitant hotel mini-bar.
This initiative, in place since July 2002, is the most recent from the
company, which eliminated the first guest room hurdle in June 2002, when
it stopped charging members of its guest recognition program, Wyndham ByRequest(R),
local and long distance telephone fees(a), high-speed Internet access,
copies and faxes.
Following its brand philosophy of listening and responding, the reduced mini-bar prices come on the heels of guest feedback and research. Not only did travelers informally report feeling "nickeled and dimed" by hotel mini-bars' high prices, but a Wyndham-sponsored survey of women business travelers(b) indicated that women business travelers consider an in-room mini-bar essential to productivity while on the road.
"Prices for mini-bars have reached unprecedented levels, to the point that people don't even consider buying anything from them anymore," said Andrew Jordan, chief marketing officer and executive vice president of sales and marketing for Wyndham International. "Wyndham has already eliminated local and long-distance telephone, Internet and office service fees for our Wyndham ByRequest members, and we're proud to continue our commitment by providing all our guests with mini-bar prices that make financial sense."
Prices have been slashed across the board for the most popular refreshments in Wyndham mini-bars, including soda and snacks. Items that formerly cost between two and three dollars, have been reduced the reflect Wyndham's dedication. A few of the new, reduced prices include:
Based in Dallas, Wyndham International, Inc. offers upscale and luxury hotel and resort accommodations through proprietary lodging brands and a management services division. Wyndham owns, leases, manages and franchises hotels and resorts in the U.S., Canada, Mexico, the Caribbean and Europe.
(a) Free in-room domestic long distance calling is limited to ordinary personal and business requirements. This benefit is not available for purposes of telemarketing, political solicitation, or other improper uses--as determined by Wyndham at its sole discretion. Wyndham reserves the right to suspend or terminate membership on some or all Wyndham ByRequest benefits at any time without notice. Free local and long distance calls, faxes and copies in the 48 contiguous states; does not include charges to Alaska or Hawaii. Not applicable to offshore properties or international calls. Not applicable to groups or conventions. No auto-dial.
(b) "Coming of Age: The Continuing Evolution of Female Business Travelers," conducted by the Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University
Darcie Brossart, 214-863-1335
|Also See:||Kimpton Group Hotels Add Creative Twist to the Standard Mini Bar / Mar 2001|
|Small Hotels / Motels Join Larger Properties in Reducing Minibar Amenity Prices / June 1999|