Hotel Online  Special Report



Wren's Hotel Group and Fitzwilliam Hotel Group
Expanding the Park Plaza Brand
in Croatia and Ireland
LONDON (March 2004) Park Plaza Hotels Europe has announced two major business agreements: a franchise contract with the Wren's Hotel Group of England to operate Park Plaza Hotels & Resorts in Croatia, and an agreement granting the Ireland-based Fitzwilliam Hotel Group exclusive territorial franchise rights to expand the brand throughout that country.  Park Plaza Hotels Europe is the development partner in Europe, the Middle East and Africa for Park Plaza Hotels & Resorts, part of Minneapolis-based Carlson Hotels Worldwide.

"Park Plaza Hotels Europe has repeatedly proven it's commitment to the brand by expanding the Park Plaza portfolio through management and franchise opportunities by adding quality, customer-service oriented hotels across Europe, the Middle East and Africa," said Bjørn Gullaksen, executive vice president of full-service hotels and brand leader for Park Plaza Hotels & Resorts.  "Their dedication to the brand is further substantiated through these agreements to bring Park Plaza hotels to Croatia and Ireland."

Wren's Hotel Group

Established in 1995, Wren's Hotels now own and manage two exquisite portfolios, including Wren's Hotels U.K., a British portfolio with hotels in the Thames Valley and the Cotswolds; and Adriatic Luxury Hotels, the fast-growing Croatian division with hotels in the cities of Dubrovnik and Rijeka.

Included in the Adriatic portfolio is the Grand Hotel Bonavia in Rijeka, which will be the first Park Plaza hotel in Croatia, and mark the start of a growing co-operation between the two hotel groups.

The Grand Hotel Bonavia is billed as the

Grand Hotel Bonavia
Dolac 4
A Rijeka, Croatia 
perfect choice for the most discriminating business and leisure travel.  It features 121 air-conditioned rooms, including 6 suites and one residential unit.

Guests can choose between 22 international television channels in six languages, while relaxing in a first-class ambience created by unique, specially designed furniture and original paintings. 

The hotel prides itself on its ability to consistently deliver the high-quality food and guest service in its dining facilities, while meeting and exceeding event organizers expectations with sophisticated conferences venues for up to 250 people. 

"I am pleased to have reached this agreement with Park Plaza Hotels Europe enabling us to collaborate on what we plan to be a series of franchised hotels across Croatia," said Goran Strok, chairman of Wren's Hotels.

"The 4-star Grand Hotel Bonavia, with its superior conference center and health and fitness club, will be a valuable and exciting contribution to our existing portfolio," said Boris Ivesha, president of Park Plaza Hotels Europe.

Fitzwilliam Hotel Group

The Fitzwilliam Hotel Group has commitments from two hotels to carry the Park Plaza Hotels & Resorts brand in Ireland's most key influential cities, Dublin and Belfast, by the end of 2004.  The two properties will have a combined total of 300 guestrooms, bringing the total room count for Park Plaza Hotels Europe to 3,500 at 23 hotels in Europe, Middle East and Africa by the end of this year.

"This agreement is exciting because it enables the expansion of the 4-star Park Plaza Hotels & Resorts portfolio into Ireland," said Michael Holland, CEO of the Fitzwilliam Hotel Group.  "These two hotels represent the beginning of what we hope will be a strong group of at least 10 Park Plaza Hotels & Resorts in Ireland within five years."

As part of the Park Plaza Hotels & Resorts brand, the Grand Hotel Bonavia and two new Irish properties will have immediate access to the award-winning Carlson Hotels Worldwide Reservation System Curtis C as well as benefit from a number of marketing, sales and public relations programs and professional franchise services.

Park Plaza Hotels & Resorts is part of Carlson Hospitality Worldwide, a global leader in hospitality services, encompassing more than 1,690 hotel, resort, restaurant and cruise ship operations in 82 countries. 

Park Plaza Hotels & Resorts is positioned in full-service hotel category and is known for its great value and customer-focused service culture.  These hotels are generally 125 rooms or larger and located in downtown, suburban and airport commercial locations.  With restaurants, meeting rooms, catering, suites and recreational facilities, the hotels serve the travel needs of business guests, meeting attendees and weekend leisure guests. 

Julia Stone 
Park Plaza Hotels Europe
+44 (0) 20 7034 4815

Also See: Bjorn Gullaksen Named Executive Vice President and Brand Leader for Radisson Hotels & Resorts / Oct 2002
Park Plaza Hotels Europe Adds First Franchise Hotel, the Park Plaza Trier; Appoints Hans J. Keller to Lead Franchise Operation / June 2003

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