Expanding the Park Plaza Brand
in Croatia and Ireland
|LONDON (March 2004) Park Plaza Hotels Europe
has announced two major business agreements: a franchise contract with
the Wren's Hotel Group of England to operate Park Plaza Hotels & Resorts
in Croatia, and an agreement granting the Ireland-based Fitzwilliam Hotel
Group exclusive territorial franchise rights to expand the brand throughout
that country. Park Plaza Hotels Europe is the development partner
in Europe, the Middle East and Africa for Park Plaza Hotels & Resorts,
part of Minneapolis-based Carlson Hotels Worldwide.
"Park Plaza Hotels Europe has repeatedly proven it's commitment to the brand by expanding the Park Plaza portfolio through management and franchise opportunities by adding quality, customer-service oriented hotels across Europe, the Middle East and Africa," said Bjørn Gullaksen, executive vice president of full-service hotels and brand leader for Park Plaza Hotels & Resorts. "Their dedication to the brand is further substantiated through these agreements to bring Park Plaza hotels to Croatia and Ireland."
Wren's Hotel Group
Guests can choose between 22 international television channels in six languages, while relaxing in a first-class ambience created by unique, specially designed furniture and original paintings.
The hotel prides itself on its ability to consistently deliver the high-quality food and guest service in its dining facilities, while meeting and exceeding event organizers expectations with sophisticated conferences venues for up to 250 people.
"I am pleased to have reached this agreement with Park Plaza Hotels Europe enabling us to collaborate on what we plan to be a series of franchised hotels across Croatia," said Goran Strok, chairman of Wren's Hotels.
"The 4-star Grand Hotel Bonavia, with its superior conference center and health and fitness club, will be a valuable and exciting contribution to our existing portfolio," said Boris Ivesha, president of Park Plaza Hotels Europe.
Fitzwilliam Hotel Group
The Fitzwilliam Hotel Group has commitments from two hotels to carry the Park Plaza Hotels & Resorts brand in Ireland's most key influential cities, Dublin and Belfast, by the end of 2004. The two properties will have a combined total of 300 guestrooms, bringing the total room count for Park Plaza Hotels Europe to 3,500 at 23 hotels in Europe, Middle East and Africa by the end of this year.
"This agreement is exciting because it enables the expansion of the 4-star Park Plaza Hotels & Resorts portfolio into Ireland," said Michael Holland, CEO of the Fitzwilliam Hotel Group. "These two hotels represent the beginning of what we hope will be a strong group of at least 10 Park Plaza Hotels & Resorts in Ireland within five years."
As part of the Park Plaza Hotels & Resorts brand, the Grand Hotel Bonavia and two new Irish properties will have immediate access to the award-winning Carlson Hotels Worldwide Reservation System – Curtis C – as well as benefit from a number of marketing, sales and public relations programs and professional franchise services.
Park Plaza Hotels & Resorts is part of Carlson Hospitality Worldwide, a global leader in hospitality services, encompassing more than 1,690 hotel, resort, restaurant and cruise ship operations in 82 countries.
Park Plaza Hotels & Resorts is positioned in full-service hotel category and is known for its great value and customer-focused service culture. These hotels are generally 125 rooms or larger and located in downtown, suburban and airport commercial locations. With restaurants, meeting rooms, catering, suites and recreational facilities, the hotels serve the travel needs of business guests, meeting attendees and weekend leisure guests.
Park Plaza Hotels Europe
+44 (0) 20 7034 4815
|Also See:||Bjorn Gullaksen Named Executive Vice President and Brand Leader for Radisson Hotels & Resorts / Oct 2002|
|Park Plaza Hotels Europe Adds First Franchise Hotel, the Park Plaza Trier; Appoints Hans J. Keller to Lead Franchise Operation / June 2003|