Learn the 5 Basic Steps to Stay Ahead
Online travel management can be an intimidating process. An organized system will help simplify this otherwise challenging task. Just follow these five basic steps:
More and more consumers are utilizing dozens of popular online travel websites, not just 4 or 5 websites, as commonly misconstrued, to book your hotel online. If the consumer cannot find your property on these sites, they cannot and will not book your hotel.
If your hotel is in a competitive market, you must have a comprehensive strategy to expose your property on as many online sources as possible.
2. Rate Parity
It is not uncommon, and often very necessary, for hotels in a competitive marketplace to be exposed on 10, 20, 30 or more online travel channels. It is critical to keep your rates in selling rate parity, across all channels, to protect the rate integrity of your hotel. If a consumer sees a different rate on every website, they will question the pricing and overall integrity of your hotel and that website.
3. Yield Daily
When dealing with online travel sites, hotels have recently resisted yielding daily, because it has become a time-consuming and complex process. However, at the same time, the online marketplace to book hotel rooms has become more fluid recently. With the boom of the internet, market changes occur much more rapidly than it has in the past.
4. Know Your Market Managers
When visiting an online travel site, how often do your customers go past “page 2” for a city search to book a room? Trends show that most online customers do not look past page 2.
5. Dedicated Staff – E-Commerce Specialist
Because of the intricacies of marketing a hotel online, medium and larger properties should consider having a person dedicated to selling their product online. Traditional sales managers are still necessary in dealing with traditional distribution methods, but the dominance of online travel has made it critical to dedicate resources to the online channels.
Online Travel Website Management is EZ:
Today’s hotel can obtain and manage increased internet exposure through hundreds of websites, as well as maintain accurate and competitive Rate Parity through the use of the EZ YIELD.COM channel management system. EZ YIELD.com™ provides the hotel the ability to Simultaneously Update Rates, Allotments and Inventory Restrictions on ALL of their Internet Wholesalers.
IT’S as EASY as 1, 2, 3
LEARN MORE ABOUT EZ YIELD.com™, and see a
Henry Danish, CEO and Co-Founder of EZ Yield.com stated that “the internet wholesaler industry, as it relates to hotel revenue management, is in dire need of yielding standardization.” EZ Yield.com has translated this need into a simple to use, yet technologically advanced, web-based application. “
About EZ Yield.com:
EZ Yield.com provides Hoteliers a state of the art web-based yield management platform with the power to update Rates, Availability, Allotments, Cut-Off Dates, Blackout Dates, and Minimum Night Stays simultaneously across the “spectrum” of their “contracted” internet wholesalers for ALL their on line travel websites.
The top 9 most common benefits as surveyed by EZ Yield hotels are:
Edward St. Onge
|Also See||Top Ten Pitfalls for Hoteliers To Avoid When Managing Online Travel Sites / March 2004|
|Hoteliers Aggressively Maintain Rate Parity through Multiple Distribution Channels / March 2004|
|How Can I Efficiently Manage All Those Travel Sites? 5...4...3...2...1...DONE!!! / February 2004|
|How do I Successfully Manage All These Extranets - Top Hoteliers Find A Way / February 2004|
|Top Talent Flocks to EZ Yield / December 2003|
|EZ-YIELD™ Signs Mutual Marketing Agreement with First Internet Travel d.b.a. 1800USAHotels.com / October 2003|
|Interstate Hotels & Resorts Finds the Solution to Managing All Those Extranets / October 2003|
|How do I Successfully Manage All These Extranets - Top Hoteliers Find A Way / June 2003|
|EasyRMS Ltd. & EZ Yield.com Form Strategic Alliance and On-line Product Integration / April 2003|
|New Internet Tool Boosts Online Revenue, Exceeds Hoteliers’ Wildest Expectations / Sept 2002|