Catering and Special Events Expert Scott L. Vogel
Joins the HSMAI University Program

MCLEAN, VA (April 1, 2004) – One of the industry’s most prominent experts on catering and event sales, Scott L. Vogel, has joined in the launch of the new HSMAI University program.  According to the President and CEO of HSMAI, Bob Gilbert, CHME, CHA, Scott has agreed to assist in the roll-out of HSMAI University by presenting his latest workshop: “How To Create Catering And Event Sales,” which will be delivered as a fast-paced, information-packed one-day session.

Introduced in February, HSMAI University is a cooperative initiative of both the Hospitality Sales & Marketing Association International (HSMAI) and HSA International.  This is a broad-based educational project that was undertaken to offer a spectrum of workshops, seminars and online learning experiences, all of which are focused on increasing the professional capabilities of those involved at the various levels of sales and marketing responsibility within the hospitality and travel industries.

“Scott has a tremendous knowledge base in the catering and special events business, plus he has a career’s worth of experience with marketing and operations in that sector,” said Dr. Mike Hampton, president and CEO of HSA.   

 “This, combined with Scott’s high-energy style of delivery, ensures that participants will take away a great many new ideas on how to improve sales effectiveness, to drive marketing productivity and to make more money.”

Scott Vogel’s involvement with HSMAI University brings significant insight and credentials to the program, both from a practical, hands-on perspective, as well as from an academic viewpoint.  Since 1997, he has studied extensively with some of the leading marketing, sales and customer service experts, speakers and trainers in the areas of direct marketing and Internet marketing, while working with some of the top business-building coaches and consultants.

The “How to Create Catering and Event Sales” workshop has already been scheduled as public venue events in four locations: 

  • San Diego at the Town & Country Resort on Tuesday, May 11
  • Los Angeles at the Los Angeles Athletic Club on Tuesday, June 8 
  • New York at the Warwick Hotel on Tuesday, August 3
  • Atlanta at the Doubletree Guest Suites on Monday, July 19
Other dates for additional cities in North America and in the Asia/Pacific region are 
currently being planned.  The most up-to-date listing is available by visiting www.hsmai.org.
For more information, contact HSMAI at (703) 610-9024 or www.hsmai.org or HSA at (954) 432-7301 or www.hsa.com.

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines.  Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members from 35 countries and 50 chapters worldwide.  

HSA International specializes in educational management, including the design, development and delivery of training programs, products and services created especially for the hospitality industry.  HSA produces and makes available workshops, seminars, video and audiotapes, reference manuals, workplace displays and job aids, as well as other tools for human resources development.  Established in 1986 and headquartered in the U.S., with affiliate offices in Singapore and Germany, HSA has an international client base that includes a broad range of leading industry brands. 


HSA International Worldwide Headquarters
1601 North Palm Avenue, Suite 211 
Pembroke Pines, FL USA 33026
TEL 954.432.7301 FAX 954.432.8677
Also See HSMAI Foundation Spnsors Reduced Fee Registration for Upcoming Workshops / April 2004
HSMAI and HSA Announce Partnership to Deliver HSMAI University Offers Line-up of Public Venue, Private Label and Online Learning Educational Programming / HSA International / February 2004
Optimizing New Employee Performance And Productivity or Getting New-Hires Up To Speed Quickly / Michael Hampton, Ed.D. / HSA International / December 2003
Motivating And Retaining Employees / Michael Hampton, Ed.D. / HSA International / December 2003
Hospitality Leaders Are Responsible For Setting The Standards / Michael Hampton, Ed.D. / HSA International / August 2003
Challenging Times Require Hospitality Leaders On The Front Lines / Michael Hampton, Ed.D. /  July 2003
How To Increase Front Desk Sales & Customer Service Skills / July 2003
Motivating And Retaining Employees When Times Are Tough /  Michael Hampton, Ed.D./ June 2003

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