Introduced in February, HSMAI University is a cooperative initiative of both the Hospitality Sales & Marketing Association International (HSMAI) and HSA International.  This is a broad-based educational project that was undertaken to offer a spectrum of workshops, seminars and online learning experiences, all of which are focused on increasing the professional capabilities of those involved at the various levels of sales and marketing responsibility within the hospitality and travel industries.

�Scott has a tremendous knowledge base in the catering and special events business, plus he has a career�s worth of experience with marketing and operations in that sector,� said Dr. Mike Hampton, president and CEO of HSA.   

 �This, combined with Scott�s high-energy style of delivery, ensures that participants will take away a great many new ideas on how to improve sales effectiveness, to drive marketing productivity and to make more money.�

Scott Vogel�s involvement with HSMAI University brings significant insight and credentials to the program, both from a practical, hands-on perspective, as well as from an academic viewpoint.  Since 1997, he has studied extensively with some of the leading marketing, sales and customer service experts, speakers and trainers in the areas of direct marketing and Internet marketing, while working with some of the top business-building coaches and consultants.

The �How to Create Catering and Event Sales� workshop has already been scheduled as public venue events in four locations: 

• San Diego at the Town & Country Resort on Tuesday, May 11
• Los Angeles at the Los Angeles Athletic Club on Tuesday, June 8 
• New York at the Warwick Hotel on Tuesday, August 3
• Atlanta at the Doubletree Guest Suites on Monday, July 19

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines.  Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members from 35 countries and 50 chapters worldwide.  

HSA International specializes in educational management, including the design, development and delivery of training programs, products and services created especially for the hospitality industry.  HSA produces and makes available workshops, seminars, video and audiotapes, reference manuals, workplace displays and job aids, as well as other tools for human resources development.  Established in 1986 and headquartered in the U.S., with affiliate offices in Singapore and Germany, HSA has an international client base that includes a broad range of leading industry brands.