April 8, 2004 -- SRS-WORLDHOTELS, the Americas, today announced that
it has signed an agreement with Daily Management, Inc., a resort property
management company based in Fort Lauderdale, Fla., to provide sales, marketing
and distribution services for Daily�s 11 timeshare properties. The resorts
are located in Florida�s key leisure destination cities of Fort Lauderdale,
Palm Beach Shores, Kissimmee, Pompano Beach and Ormond Beach, as well as
in historic Hancock, Mass., and Williamsburg, Va. A future resort location,
which is under construction in Las Vegas, Nev., is scheduled to open in
October 2004. The resorts are now online in the SRS-WORLDHOTELS� reservation
system.
�The nature of the timeshare business dictates that developers and operators
focus more on the operational side of maintaining high occupancy and providing
great guest experiences, leaving less time for proactive sales, marketing
and distribution needed to grow revenue for the long run,� said Tom Griffiths,
vice president, SRS-WORLDHOTELS, the Americas. �This partnership presents
an excellent opportunity for our organization to add value to the business
process by combining our abilities to bring guests in the door with Daily�s
expertise at ensuring a quality stay. We�re impressed with the outstanding
properties in Daily�s portfolio, and look forward to a long and prosperous
relationship with their organization.�
Resort Classifications
SRS-WORLDHOTELS offers three hotel/resort categories to meet the varying
demands and budgets of its global guests. They include:
-
Deluxe Collection -- Luxurious rooms, elegant ambience and pampering
service for even the most discerning guest
-
First Class Collection � First-class accommodations, tasteful atmosphere
combined with exceptional service
-
Comfort Collection � Comfortable accommodation in a relaxed atmosphere
with attentive service and attractive rates
The 11 resort timeshare properties will fall into two categories. The First
Class Collection resorts will include:
-
The Grandview, Las Vegas, Nev. (opening October 2004)
-
Vacation Village at Bonaventure/Weston, Fort Lauderdale, Fla.
-
Palm Beach Shores Resort, Palm Beach Shores, Fla.
-
Vacation Village at Parkway, Kissimmee, Fla.
-
Vacation Village at the Berkshires, Hancock, Mass.
-
Williamsburg Plantation, Williamsburg, Va.
The remaining six resorts will become part of the Comfort Collection. They
include:
-
The Canada House Beach Club, Pompano Beach, Fla.
-
Grand Lake Resort, Kissimmee, Fla.
-
The Maverick, Ormond Beach, Fla.
-
Silver Seas Beach Resort, Fort Lauderdale, Fla.
-
Villas at Fortune Place, Kissimmee, Fla.
�We are very proud of the portfolio we�ve created in key leisure destinations
in the U.S.,� said Janice Feirstein, president, Daily Management. �For
this reason, it was essential that we found the right partner with the
right types of services, systems and programs to not only bolster our awareness
in the marketplace, but also grow sales and help us meet our overall business
objectives. We believe we�ve found all these attributes in SRS-WORLDHOTELS.�
Advantages
of SRS-WORLDHOTELS Membership
As members of the SRS-WORLDHOTELS consortium, these resorts will be
as easy to book via telephone, online or through 600,000 travel agent terminals
worldwide as hotels and resorts affiliated with large franchise operations.
In addition, their guests can earn frequent flier mileage points through
the company�s participation in programs with Asiana Airlines, American
Airlines, ANA, Delta Airlines, Lufthansa, United Airlines, Varig and Thai
Airways.
Other advantages of being a member hotel include participation in advertising,
promotions and public relations campaigns, as well as exposure at industry
events and trade fairs attended by SRS-WORLDHOTELS, the Americas. Specific
advertising materials include a page in the SRS-WORLDHOTELS� hotel/resort
directory, a listing on the corporate web site (www.srs-worldhotels.com),
as well as new member rack brochures and inclusion in print ads to capture
the atmosphere, amenities and unique essence of each property.
In addition, more than 30 sales and reservation offices staffed by 80
employees worldwide work hard on behalf of all members to create and sell
special programs for leisure travelers.
Showcase Properties
The Palm Beach Shores Resort
The Palm Beach Shores Resort, part
of the First Class Collection, is located on the Gold Coast of South Florida
-- the only sub-tropical part of the U.S. The resort is a beautiful six-story
pink palace located on secluded Singer Island in the upscale Palm Beach
area. Guests of the resort relax on the property�s expansive beach or explore
the on-site amenities, which include a swimming |
Palm Beach Shores Resort
181 Ocean Avenue
Palm Beach Shores, Florida |
pool, fitness room, whirlpool, kid's club, and restaurant. Daily spa treatments
such as massages, facials, and body wraps are available. The Palm Beach
area offers a variety of activities--from strolling among Worth Avenue's
exquisite shops to teeing off at one of 145 area golf courses, to deep-sea
fishing, dog racing, and scuba diving.
This 260-unit Gold Crown timeshare resort offers guests a picturesque
view of the magnificent Atlantic Ocean and views of scenic Singer Island.
Each suite offers an airy, two-room layout complete with a private balcony,
custom-designed oversized bath and generous list of amenities, including
a hair dryer, iron, mini dining table, sofa bed, two color televisions,
in-room cable, movies on command, Nintendo, daily housekeeping service,
as well as a fully appointed kitchen with coffee maker, dishwasher, refrigerator,
stovetop range and microwave convection oven.
Vacation Village at Parkway
Located just a short drive from Walt Disney World, Vacation Village
at Parkway is part of the First Class Collection and is ideally situated
to enable guests to enjoy Orlando area attractions and the many amenities
available at the property.
These features include 648 suites professionally decorated in stylish
West Indies décor. The two-suite units share a common foyer with
separate controlled entryways, and are fully furnished with a comfortable
king-size bed and sofa bed in the larger suite, and a queen-size and sofa
bed in the smaller suite. Both offer dual-access bathrooms; the larger
suite also features a Jacuzzi tub, oversized walk-in shower and sitting
area. Each balcony or terrace has patio furniture for relaxing outdoors,
while each suite has a fully equipped kitchen with dishwasher, range, coffee
maker, toaster, icemaker, full-size refrigerator and microwave convection
oven.
The Vacation Village at Parkway is only minutes from Central Florida�s
legendary recreational facilities and magical attractions, including Sea
World and Universal Studios. A veritable wealth of interesting sightseeing
destinations are also located nearby, such as historic St. Augustine, Tampa�s
Busch Gardens and Florida�s famed Silver Springs.
Daily Management, Inc. was formed in 1981 to provide professional management
of day-to-day operations at resorts developed and/or owned by The Berkley
Group of Fort Lauderdale, Florida. Originally, those resorts were solely
located in South Florida. However, as The Berkley Group continued to expand
its holdings and develop new resorts, so did Daily Management expand its
operations to oversee additional properties in Virginia, Massachusetts
and Nevada. For more information, visit http://dailymanagementresorts.com
SRS-WORLDHOTELS is one of the world's leading hotel sales, marketing
and distribution organizations. This progressive and steadily expanding
corporation represents over 450 member properties in 65 countries spanning
all continents. |