Hotel Online  Special Report



The Negril Cabins Resort Rebrands to Sunset
at the Palms; Ian Kerr the Managing Director
Negril, JAMAICA (April 5, 2004)   The Negril Cabins Resort in Negril, Jamaica has officially begun operating under its new name, Sunset at the Palms, effective immediately. A new re-branding campaign, Web site (, and logo have also been developed and will be utilized on all sales and marketing material under the new flag.
The all-inclusive Sunset at the Palms is the sister property to the ever popular Sunset Beach Resort & Spa in Montego Bay. By leveraging existing relationships with various US and Canadian operators, Sunset at the Palms is committed to achieving a business mix that will include both US and Canadian travelers. While smaller and far more relaxed, Sunset at the Palms is dedicated to delivering high standards of service and quality in a chic and intimate setting for the more experienced traveler. 

Sunset at the Palms
(Formerly Negril Cabins Resort)
Norman Manley Blvd.
Negril, Jamaica
"We will apply our knowledge and proven experience of high quality and service to Sunset at the Palms the same way we do for Sunset Beach Resort & Spa in Montego Bay," said Ian Kerr, managing director of Sunset at the Palms and Sunset Beach Resort & Spa. "Now, guests have a choice - exciting and affordable Mo' Bay, or laid-back and chic Negril."

Set amidst lush gardens of trees and flowering plants at the edge of Negril, Jamaica's laid-back, west coast resort area, the all-inclusive Sunset at the Palms offers chic and serene accommodations. Award winning for their distinctive design and environmental integrity, the 85 guestrooms at Sunset at the Palms are arranged in a collection of 43 tree house-style, all natural wood structures. The whimsical, two-storey lodgings are on stilts scattered throughout the 10-acre tropical gardens near the protected Negril Royal Palm Preserve. 

Resort amenities include swimming pool with swim up bar, poolside Jacuzzi, magnificent crescent-shaped, white-sand beach, non-motorized water sports including snorkeling, kayaking, windsurfing, sailing and beach volleyball, spa services (available at an additional charge), fitness centre, tennis court, nature walks conducted by "Shorty", the resort's resident gardener extraordinaire, daytime activities, evening entertainment, and a weekly cocktail party hosted by resort managers and staff. 

The resort was the first hotel in the world to receive Green Globe Certification for Environmentally Sustainable Tourism by GREEN GLOBE 21, the worldwide benchmarking and certification program which facilitates sustainable travel and tourism for consumers, companies and communities. The property received certification in 1998 and was re-certified in 1999, 2000-2004. What's more, Sunset at the Palms is located near Negril's hidden treasure   the 300-acre Royal Palm Reserve. With over 114 plant species including the Royal Palm, which is unique to this area, the Reserve is home to over 300 animal species including birds, and butterflies. An ideal spot for nature walks, day tours, picnics, fishing, bird watching, scientific research, yoga and meditation. 

From creative Caribbean cuisine to a host of classic dishes, there is a perfect match for every taste and palate at Sunset at the Palms. The Palm Grove Restaurant is an open air dining pavilion serving breakfast, lunch and dinner, featuring first-rate, buffet-style Caribbean and International cuisine. Guests can also swim right up to the Bamboo Bar, where they will enjoy an array of tropical concoctions, juices and an assortment of beverages   the ideal setting for winding down the day, mixing with other guests or the perfect start to a casual evening. Or for those spending a day at the beach, Palm Breeze Beach Bar & Grill offers an array of simple pleasures   great sandwiches and grilled favorites including Jamaican 'Jerk' specialties, plus a friendly bar staff serving ice-cold Red Stripe Beer, tropical rum drinks, fresh fruit juices, soft drinks and refreshing smoothies. 

Sunset at the Palms
Also See: The Renaissance Jamaica Grande Resort Experiences a 300% Increase in Room Night Production from Third Party Web Sites / January 2004
Bucuti Beach Resort, Aruba and Sandals Negril Beach Resort, Jamaica Awarded for Environmental Management / July 2003

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