Hotel Online  Special Report


advertisements
..
..
Marriott Expects to Receive $200 million from Cendant
for the Rights to the Domestic Ramada Brand

.

Marriott International's Two Flags Joint Venture Interest Redeemed

April 2, 2004 - Marriott International, Inc. today announced that Cendant Corporation has exercised its option to redeem Marriott's interest in the Two Flags joint venture, which owns the trademarks and licenses for the Ramada and Days Inn lodging brands in the United States.

Marriott continues to own the trademarks and licenses for Ramada outside of the United States; operate and franchise hotels outside of the United States and Canada under the Ramada International brand name; and license the Ramada name in Canada to Cendant.

Marriott acquired the rights to Ramada through a larger acquisition in 1997. Following the acquisition, Marriott continued to license the Ramada name in the U.S. to Cendant for use in lodging and timeshare under existing long-term agreements. In March 2002, the two companies formed a joint venture that licensed the trademarks for Ramada and Days Inn in the U.S.

"Today's redemption of our joint venture interest represents Marriott's intention to monetize and exit from a non-core asset, the domestic Ramada rights," said Arne M. Sorenson, executive vice president, chief financial officer and president - continental Europe lodging for Marriott International.

The redemption of the joint venture interest is effective April 1, 2004. Marriott expects to receive approximately $200 million on Sept. 1, 2004, and use the funds for its ongoing share repurchase program. Marriott expects to record a pretax gain of approximately $13 million in connection with this transaction in the third quarter.

MARRIOTT INTERNATIONAL, INC. is a leading worldwide hospitality company with over 2,700 lodging properties in the United States and 67 other countries and territories. Marriott International operates and  franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Ramada International brand names.

.
.

 
Contact:
Tom Marder
+1-301-380-2553
[email protected]
http://www.marriott.com
Also See: Daniel Dannenmann Appointed Vice President of Global Training, Quality Assurance and Brand Standards for Ramada International Hotels & Resorts / Aug 2003
Marriott Attempts to Exit from Owned Ramada Brand with Cendant Managed Joint Venture / March 2002


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.