Hotel Online  Special Report


Lasky Launches 'Lodging Unlimited – West'
At Hotel Ownership Conference In New York
John Cauvin, President and CEO of Windmill Inns, a midscale
without f&b chain, to head Scottsdale, Ariz.-based hotel
management company as offshoot of brand

CHICAGO— April 20, 2004 — On April 23, Morris Lasky, president and CEO of Lodging Unlimited, a Chicago-based company specializing in hotel management, consulting and marketing services, will launch a new affiliate – Lodging Unlimited - West – at the "Essentials of Hotel Ownership" conference at the Waldorf-Astoria Hotel in New York.

Under the direction of John Cauvin, the new Scottsdale, Ariz.-based hotel management group will become an offshoot of Windmill Inns, of which Cauvin serves as President and C.E.O. In operation since 1984, Windmill Inns consists of properties in Roseburg, Medford and Ashland, Ore., and Chandler, Sun City West and Tucson, Ariz.

Lodging Unlimited – West will begin aggressively seeking management contracts at the upcoming hotel ownership conference this week from among more than 70 institutional lenders, attorneys, investors and brokers who have registered to learn how to enhance the performance and overall long-term value of their hotel assets. The one-day event is produced by Lodging Unlimited, Lodging Unlimited - West, Hospitality Solutions LLC and Belmonte-Lasky Asset Management, and hosted by Lasky, Cauvin and Steve Belmonte, President and C.E.O. of Hospitality Solutions LLC.

Trust, but verify

"The No. 1 challenge that hotel owners face today is hiring new management," Cauvin said. "Nowadays, the quality of managers is not what it used to be. While there may be good systems in place to manage, experience and a proven track record are critical to operational success."

At Windmill Inns, Cauvin said he operates with a "trust, but verify" style, in which he trusts his staff to manage, but verifies weekly that they are managing property. If they are not, then immediate training is put into action, providing managers with all the information they need to get their jobs done – and done properly. He said oftentimes hoteliers hire managers based on their previous title or because of their previous brand affiliation without checking to see if the managers did a good job, and to what extent.

"Would you let a person without a pilot license fly a $12 million airplane?  Of course you wouldn’t. Why then would you put a manager with minimal experience in charge of your $12 million hotel asset?" asked Cauvin. "A trained pilot will keep the plane flying high, as long as the instruments are operating in the green. For the untrained pilot, keeping the plane in the green is difficult to do, and the instruments quickly drop to the red. Inevitably, the plane will drop too, and the outcome is disastrous. The same scenario holds true for untrained hotel managers."

Cauvin said that to be able to compete today, owners must have systems in place that actually guide hospitality leaders to be successful. 

"Due to the economy, it’s not business as usual today, it’s unusual business," Cauvin said. "Therefore we need to guide our leaders to do the right thing. The best way to guide them is through continuing education – at the property and through events such as the ‘Essentials Of Hotel Ownership’ conference." 

Experience breeds experience

While most people in the industry equate Morris Lasky with the famed "Lodging Conference," a growing and in-demand hotel investment/asset management event that he produces each fall, they oftentimes fail to see the 50 years of experience and $6 billion turn-around he has been instrumental in securing through Lodging Unlimited. Establishing Lodging Unlimited – West and launching the "Essentials Of Hotel Ownership" conference, along with his industry colleagues and associates, is yet another opportunity for hotel owners to learn from experienced leaders – through actual hands-on operations training at the property level, and in theory at already established, or newly created industry events by networking with the industry’s top leaders with equally impressive track records.

"As there will always be a need for continuing education in hospitality, there also will be a need for quality hotel management," Lasky said. "I am proud to be able to launch Lodging Unlimited – West and even more proud to place the company in the hands of one of the industry’s finest hotel owners and operators – John Cauvin. John’s successful track record of strong, profitable hotel operations, combined with the management structure of Lodging Unlimited, provides the perfect recipe for success. 
"Both management entities operate with the notion that if you train managers properly, you’ll get better results," he said. "Likewise, you can overcome any operations obstacle through education. We are confident that attendees of our first ‘Essentials Of Hotel Ownership’ conference will see that through Lodging Unlimited, Lodging Unlimited – West, Hospitality Solutions LLC and Belmonte/Lasky Asset Management, we are providing the solutions owners need to operate their businesses efficiently and profitably today and into the future."

For more information on attending the "Essentials Of Hotel Ownership" contact or

About Lodging Unlimited and Lodging Unlimited West

Lodging Unlimited Inc., Chicago, Ill., provides the highest level of management, consulting and marketing services for the hospitality industry. Morris E. Lasky, the company's Chief Executive Officer, began his hospitality career in 1956 and has since become one of the industry's leaders in acquisition strategies and operations expertise. He helped found and has been the Chairman of The Lodging Conference since 1995. It is one of the hotel industry's premier conferences and is held every fall at The Arizona Biltmore in Phoenix. Lasky has directed Lodging Unlimited in $5 billion of management activity, development real estate and financing. For more information, call 312-595-1390 or e-mail or visit

Lodging Unlimited West is the west coast affiliate of Lodging Unlimited that owns and operates Windmill Inns & Suites, a lodging enterprise with six locations, three each in Oregon and Arizona. John Cauvin, President and CEO of Windmill Inns of America, offers a 110% satisfaction guarantee at the properties. He stresses the philosophy that true hospitality is going the extra mile. For more information call 480-443-0909 or visit

About Hospitality Solutions LLC

Hospitality Solutions LLC, Randolph, N.J., provides franchise agreement formulations and termination negotiation assistance, mediation, consulting, litigation support, expert witness services, asset management, renovations, financing assistance, executive retreats, motivational speaking, sales-and-marketing training sessions, and special projects/new corporate initiatives to the hospitality and service industries. Company President and CEO Steven Belmonte, former President and CEO of Ramada Hotels, also served as Chairman of the American Hotel & Lodging Assn.’s Educational Foundation, serves on the Board of Directors of Arlington Hospitality Inc. and serves as a partner with Belmonte/Lasky Asset Management Inc. For more information, call (973) 598-0839, email or visit

About Belmonte/Lasky Asset Management LLC

Belmonte/Lasky Asset Management LLC is a joint venture between two of the hospitality industry’s most well-known and well-respected veteran executives – Steven Belmonte and Morris Lasky. With a combined 80 years of executive hospitality experience, managing and operating assets valued at more than $10 billion, Belmonte/Lasky will act as independent, third-party asset managers on behalf of owners and investors to resolve issues, enhance revenues and generate the highest possible ROI. For more information, call Steve Belmonte at 973-598-0839 or, or Morris Lasky at 312-595-1390 or


Morris Lasky
Lodging Unlimited
Tel: (312) 595-1390

Barb Worcester, President
Tel: (440) 930-5770

Also See: ‘Essentials Of Hotel Ownership’ Event Proving To Be In Big Demand in Big Apple; Scheduled for April 23, 2004 at The Waldorf-Astoria Hotel / April 2004
Belmonte Appoints Lee Dushoff To Hospitality Solutions Team / February 2004
Belmonte To Bring Insight To Best Value Inn Members as Keynote at Conference / October 2003
Belmonte ‘Talks the Talk’ in Role as Motivational Speaker / March 2003
Steve Belmonte Immersed in Sarbanes-Oxley as a New Member of the Board of Directors of Arlington Hospitality Inc. / May 2003
Belmonte’s Back In Business As Hospitalty Solutions LLC / Feb 2003

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