Hotel Online  Special Report

With 9% of Room Revenues Generated by Website,
Jurys Doyle Hotel Group Updates Site
for the Third Time


April 7, 2004 - Jurys Doyle Hotel Group has launched a revised and enhanced online booking website  This new website offers a ‘Lowest Rate Guarantee’ ensuring that customers get the lowest rate available when booking a room at any of the Jurys Doyle Hotel properties across Ireland, UK and USA. is the first of its kind in Ireland from any hotel group and provides a one-stop service when planning a trip away.  As well as booking accommodation, the website provides relevant travel information about the city selected including maps, entertainment guides and things to do and see in the area, when visiting.  The site offers more choice and value than ever before when booking a hotel room and the Lowest Rate Guarantee offers users the best value Jurys Hotel or Jurys Inn room available in the city of their choice.

The site represents a significant investment for the group as part of its on going plans for driving on-line sales.  Jurys Doyle Hotel Group is leading the market in Ireland in both the capability and breadth of the new site and on an international level, has been developed in line with the best of industry standards. 

A fully integrated approach was taken to the project to ensure the new site would meet key requirements of usability, accessibility, search engine optimisation and ease-of-booking.  A key element of the project was the development of an XML interface to one of the industry’s most advanced hotel booking engines. This new technology allows the user to search for a hotel room by city or by offer, to access the very best rates and to book a room in just 3 clicks- a reservation can be completed, in under 2 minutes!  Additional functionality is also available for corporate clients. Via  “Corporate Online” a customised online booking engine designed for corporate bookers, clients can book their negotiated rates 24-7 at any one all of the group’s hotels and inns, in Ireland, the UK and USA. 

Commenting on the announcement, Mr Niall Geoghegan, Marketing & Sales Director, Jurys Doyle Hotel Group, said: 

“The site represents a significant investment for the Group and is part of our on-going plans in the area of e-distribution. The new Jurys Doyle website is the third major development in the group’s online strategy which began in 1997, with the launch of our first site. The second step involved the introduction of fully enabled online booking, in February 2000, which lead to very significant year-on-year revenue growth. Reservations generated via our branded websites accounted for 9% of our total room revenues last year. This third development, the launch of our new site marks a significant step forward for the group and provides a platform on which we can compete on a larger international scale.”  

Jurys Doyle Hotel Group is Ireland’s largest hotel group with 30 properties in operation across Ireland, the UK and USA. Five new properties are currently under development in Boston, Dublin (Parnell Street), Heathrow, Southampton and Nottingham, while Jurys Inn Chelsea, the latest addition to the group’s London portfolio, opens for business this week. 

Jurys Doyle Hotel Group plc 
Lisa Shields 
Tel: +353-1-6070058
Also See: Jurys Doyle Hotel Group Reports 2003 Occupancy Levels in Ireland, the UK and the United States Down by Less than 1% Compared to 2002; Pre-tax Profits Amounted to €45.8 million / March 2004
Jurys Hotel Group Acquires Doyle Hotel Group; Will Create Ireland's Largest Hotel Chain / April 1999

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