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Powers Toward a Perfect 10 . Parent Company Of Three-Time Conde Naste Winner Uses Advanced Security Tools For High-Speed Internet Access |
April 12, 2004 - For sun, fun and sport, there
are plenty of reasons for travelers to put California�s Monterey Peninsula
at the top of their list. Known internationally for its breathtaking views
and premier golf courses, the region is home to the AT&T ProAm Golf
Tournament, the Annual Pebble Beach Concours d� Elegance for automobile
collectors, and the Pebble Beach Equestrian Championships. Clearly, the
area is a prime destination for the most elite world travelers � and since
1919, Pebble Beach Company has been there to welcome them.
With such a reputation to uphold, Pebble Beach Company takes its
Corporate Network Spans Properties, Platforms With a 5,400-acre complex having more in common with a small town than a hotel group, Pebble Beach Company represents a unique network environment. A high-volume fiber-optic network links all of the Company�s properties and facilities to support video feeds, a telecom system with 3,200 handsets and voice-over IP, and a variety of computers � all connected across two central offices. �We operate on a much larger scale than a standard 455-room resort,� said Van Nes. �The property is spread out like a municipality, and its information system architecture has to be industrial strength. Because of its high volume, our data network is connected to the Internet with a high-speed DS3 digital fiber link, and security on all levels is closely monitored,� he continued. �When it comes to our data and telecom infrastructure, we are one of the most secure resorts anywhere.� New Guest Room Internet Solution Balances Security, Usability This emphasis on security came to the fore when Pebble Beach Company sought to upgrade the guest room high-speed Internet access (HSIA) at The Inn at Spanish Bay. �When we were with our previous HSIA vendor, our network was brought down by an individual with an infected laptop,� Van Nes recalled. �Things happened real fast when his machine got loose. We isolated the connection fairly quickly, and began trying to fix the difficulty. The problem finally vanished and we thought we resolved the issue, but the guest had simply turned off his laptop. Now we take our network security much more seriously.� Van Nes said his security concerns are especially focused on viruses and hackers. �Our goal is to use technology to prevent someone external from coming into our network and hurting our guests, while also protecting the property from viruses our guests may introduce, whether on purpose or by accident.� He said Pebble Beach Company�s new HSIA provider � LodgeNet Entertainment Corporation � has delivered that security while retaining a necessary level of user-friendliness. �There is a fine line with HSIA security because the more a property locks down its system, the more restrictive it is to users. LodgeNet provides us with flexible security tools to protect our properties and guests,� he said. �One exceptional feature of our HSIA solution is that every room is its own network and guests cannot see the rest of the property�s network. That architecture prevents hackers from probing our network for weaknesses and ensures guest privacy.� Pebble Beach Company benefits from LodgeNet�s new Network Intrusion Detection System (NIDS) designed to prevent and resist abuse of its HSIA network from outside or inside the property. �If a guest-introduced intruder like SQL Slammer or Blaster got on the system, it could stress our network with outbound e-mail surges,� said Van Nes. �With NIDS we can automatically terminate a person�s connection if a virus is detected.� He explained that if NIDS sees certain e-mail behavior that indicates a virus, it gives the user a warning and reduces the connection speed to 56K. If the behavior persists, the guest�s connection is shut down. Van Nes added that the detection system also e-mails LodgeNet technicians about the incident so they can resolve the situation with the property. Wireless HSIA Adds Guest Value LodgeNet also enabled Pebble Beach Company to enhance its guestroom HSIA offering with wireless service in the public areas of its hotels. �Everyone wants wireless, but you can�t lock down a wireless network and keep it open at the same time; there are security issues that still need resolution,� said Van Nes. �The laptop and the wireless access point both have to be configured to secure a wireless system. We have wireless access points in our lobbies, but only individuals who have used our wired guestroom connection first can access them. We are working on a solution for day guests.� System Reliability Minimizes Hotel Intervention Van Nes added that he is pleased with how LodgeNet�s HSIA solution has reduced the workload for him and other Company employees. �We have an excellent working relationship with LodgeNet � and their system works. I spend less than one percent of my time on HSIA support issues. Our A/V department handles high-speed connectivity for the groups we host, and since LodgeNet�s HSIA system has gone in, it has truly been �plug and play� for them, too.� HSIA, TV Solutions From A Single Source The Company�s relationship with LodgeNet extends beyond HSIA. �LodgeNet is our single partner for in-room entertainment and information; they provide not only our HSIA, but interactive guest room TV as well,� noted Van Nes, adding that Pebble Beach Company plans to install LodgeNet�s SigNETure TVSM marketing and entertainment system including their high-definition television solution. �Many of our guests have secure HSIA and/or HDTV at home; keeping up with their high expectations is a major factor in our technology choices, and it is top-of-mind with LodgeNet, too.� About Pebble Beach Company
About LodgeNet
LodgeNet is a registered trademark of LodgeNet Entertainment Corporation. All rights reserved. Other names and brands may be claimed as the property of others. |
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Pebble Beach Company
LodgeNet
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