Hotel Online  Special Report


Golf Industry Leaders Gather in Budapest
May 27-28, 2004;
The Golf Business Forum Brings Together Professionals
Involved in the Business of Golf to Focus on Emerging Markets
April 15, 2004 - The Golf Business Forum, which will take place in Budapest on 27-28 May 2004, will gather golf industry leaders, real estate developers, banks and investors, European Union officials, operators of golf clubs, architects and designers, as well as tourism authorities for the premiere event of the year.

We are pleased to see that professionals involved in the business of golf now have a platform to meet, learn and exchange ideas at an exciting and memorable event. This year's focus will be on emerging markets. As Hungary, together with nine other European countries is joining the EU on 1 May 2004 and golf is set to "tee off" in Central & Eastern Europe, Budapest makes for an ideal location for such an international event. The Golf Business Forum provides a unique opportunity to discuss common concerns and to explore concrete business opportunities. We hope to meet you all in Budapest at the end of May!"

Conference Overview

As the popularity of golf grows and the demand for international standard courses increases, the interest in the numerous business opportunites affiliated with golf courses also emerges. In developing markets such as Russia, China, South East Europe, and Central and Eastern Europe, the complexity of golf related development requires that participants in this industry meet in order to exchange information and advice on current issues, barriers and opportunities. The goal of the Golf Business Forum is to bring these participants into one room for:

  • Sharing knowledge about opportunities in emerging markets, potential road blocks and steps to follow in order to develop a profitable golf business.
  • Fostering an atmosphere of conviviality, ideal for sharing knowledge and for building strong business relationships.
  • Promoting the specific opportunities of emerging markets and gathering many professionals in an open environment condusive for business development.
Many internationally known speakers will be at this conference to discuss topics such as:
  • Current status of the golf industry and its outlook
  • Emerging markets (e.g.: China, CEE Region)
  • National/regional tourism golf strategies
  • Current characteristics of golf tourism (consumer behaviour)
  • Construction & design issues
  • Operational issues (public vs. private courses, marketing, etc.)
  • Project financing issues (e.g. PPP, EU funding, etc.)
  • Investment hot spots
Speakers and Panelists
  • Jens Bernitzky, Director Sales & Marketing, Hartl Life Resort
  • Falk Billion, Co-founder and Managing Director, German Golf Course Owners Association
  • Pedro Mello Breyner, Product Manager, Portuguese Tourism Board
  • Tomas Bruff, Managing Director, KPMG Golf Practice US
  • David Clifton, Managing DirectorEMA, Interval International
  • Robert Day, Chief Planner, Wimberly Allison Tong & Goo
  • Kwakye Donkor, Marketing Director, Fancourt Hotel & Country Club
  • Colin Hegarty, President, Golf Research Group
  • Diarmuid Herlihy, Managing Director, ADPM Consult
  • Mathieu Hoeberigs, Funding Expert, Tourism unit of the EU Commission
  • Fabio Locatello, VP and Regional Managing Director, RCI
  • Richard Miller, Executive Vice President, World Travel and Tourism Council
  • Muriel Muirden, Managing Director Head of the Resort Practice of EMA region, Economic Research Associates
  • Mark Pearce, Business Development Manager, Sports Marketing Surveys
  • Andrea Sartori  Partner Head of Travel, Leisure and Tourism Group CEE, KPMG Advisory Services
  • John Strawn, Chief Executive Officer, Robert Trent Jones II
  • Attila Vitai, President, Hungarian Golf Federation
  • Gill Wilson, Co-Founder of CECTA, Central European Countries Travel Association
Who attends the Golf Business Forum
  • Golf industry leaders
  • Real estate developers / investors
  • Owners/operators of golf clubs
  • Design and architect companies
  • National and regional tourism authorities
  • Banks and equity funds
  • European Union officials
  • Golf tour operators
  • Leisure and tourism consultants
  • National golf federations
  • Construction companies
If you want to register or if you want more information, you can contact the Golf Business Forum office by telephone at +36 (1) 887-7400 or by email at
Alternatively visit

© 2004 KBA Education Ltd., a Hungarian limited liability company. All rights reserved. OKÉV registration number: 07-0389-03


Marnix von Bartheld
Event Co-ordinator
Golf Business Forum
tel:   + 36 (1) 887 7400
fax:  + 36 (1) 270 7385
mobile: + 36 70 333 1459

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