Willing to Dine Off-peak if the Price is Right
|Ithaca, N.Y., April 26, 2004 – More than 75
percent of 367 patrons of a restaurant here said they would be willing
to dine during off-peak hours in exchange for discounted prices, according
to a research paper produced by Cornell Hotel School Professor Alex Susskind
and published in a recent issue of the Cornell Hotel and Restaurant Administration
Two of every three respondents even said that they would be able and willing to change their dining time to earn such an incentive.
“Study results suggest that restaurant managers who do not take reservations may want to consider using incentives to increase business during off-peak hours,” Susskind said. “That strategy could result in both increased revenue and a more satisfied customer base, one that no longer must endure long waits for a table.”
Respondents completed questionnaires while queued up for dinner at this popular, casual-dining restaurant, which does not take reservations.
Other key findings:
About The Center for Hospitality Research
|Also See:||Gary M. Thompson Appointed Executive Director of The Center for Hospitality Research at Cornell University’s School of Hote Administration / July 2003|
|Human Resources Issues Top List of 'What Keeps Industry Managers Up at Night' for Hospitality Research / Cornell’s Center / July 2001|