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New 62 room Baymont Inn & Suites Opens in Plymouth, Wisconsin; Kathy Dunn Opening GM
MILWAUKEE, WIS. — (April 8, 2004) — Given its location near the famed Road America auto-racing track in Elkhart Lake, Wis., one might say the new Baymont Inn & Suites in nearby Plymouth, which opened its doors April 7th, has revved up for a fast start.

The new hotel features three two-room suites and two king leisure suites, high-speed Internet access in all 62-rooms and suites, a business center, meeting room, fitness center, swimming pool and hot tub.  The new hotel is located within minutes of a variety of dining establishments.

The hotel is owned and operated by Plymouth-based Hospitality Investments LLC members Jim Pankow and Gary Edler.  It will operate under a franchise agreement with Milwaukee-based Baymont Inns & Suites, a leader in the mid-market hotel segment.  The Baymont Inn & Suites Plymouth is the national chain’s 21st hotel in the state of Wisconsin.

Ribbon-cutting ceremonies opened the newest Baymont Inn & Suites. From l. to r. are:  Jim Abrahamson, president and chief operating officer of Baymont Inns, Inc.; Kris Hammes and owner Jim Pankow; The Honorable William Kiley, mayor of Plymouth, Wisconsin; and owner Gary and Gloria Edler.
In addition to its proximity to Road America, the new Baymont Inn & Suites Plymouth is situated near Lake Michigan resort areas and championship golf courses such as Blackwolf Run and Whistling Straits, which will host the prestigious PGA Championship in August.  All are within a 15-minute drive of the new Baymont. Located at the intersection of Highways 57 and 23, the Baymont Inn & Suites Plymouth is a short drive from Sheboygan County Airport and an hour’s drive from Milwaukee’s General Mitchell International Airport.

Creative general manager conceives marketing alliance; Baymont expands it chainwide

Management of the new Baymont Inn & Suites has ensured a quick start-up for the new property by launching a unique marketing alliance based on the hotel’s proximity to Road America—an alliance that franchisor Baymont Inns & Suites has implemented at its other properties nationwide.  Road America is one of the base locations for the Skip Barber Racing School, which trains professional racecar drivers and others wishing to hone their driving skills at five base locations and numerous race tracks around the country.  The new Baymont Inn & Suites Plymouth will be one of seven Baymont hotels—all located near race tracks, airports and/or Skip Barber Racing School base locations nationwide—offering locked-in, discounted room rates for all Skip Barber employees, clients and other associates. In addition, all Skip Barber employees, clients and associates receive a straight 20-percent room discount at any Baymont hotel nationwide.

Kathy Dunn, general manager of the Baymont Inn & Suites Plymouth, conceived the alliance as a way to draw business.  She then took her idea to Baymont Inns & Suites’ corporate officials, who expanded on Dunn’s concept by implementing the alliance throughout the chain.

“To begin with, we think it’s a unique concept,” said Paul Heck, national sales director for Baymont Inns & Suites.  “But from a business point of view, there’s the added factor that alliances with entities like Skip Barber Racing School are known to boost room-night sales nationally.  We know the annual room-night need for Skip Barber associates and customers is huge, so we see this program having great potential for incremental sales.”

According to the Skip Barber Racing School, as many as 2,000 Skip Barber instructors, clients and other associates travel annually to various training sites and car races.  “These are multiple-night stays, so the number of room nights they’ll need will be into the thousands,” said Andrew Torres, Manager of Consumer Marketing for the Lakeville, Conn.-based Skip Barber Racing School.

About Baymont Inns & Suites
Headquartered in Milwaukee, Wis., Baymont Inns & Suites continues to be a leading brand in the mid-market segment. Baymont Inns & Suites operates or franchises nearly 180 locations in 32 states nationwide, is a wholly owned subsidiary of The Marcus Corporation (NYSE: MCS). 


Tom Schroeder
Director of PR and Communications
Baymont Inns & Suites
Tel: 414/905-1149

Also See Developers Select Baymont Inns & Suites Over Five Other Brands for Proposed Hotel in Plymouth, Wisconsin / June 2003
Ground Breaking Planned for Baymont Inn & Suites in Plymouth / December 2002

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