Hotel Online  Special Report

Accovia Partners with QlikTech to Offer Business
Intelligence for Travel Package Management
Travel Retailers and Wholesalers Can Maximize Revenues and Minimize Losses by  Viewing and Analyzing Operational Data 

TRAVELCOMMERCE - New York, NY -- April 20, 2004 -- Accovia Inc., the global leader in travel packaging technology, and QlikTech International, a provider of powerful and rapidly deployable business intelligence (BI) software solutions, today announced a partnership to integrate QlikTech’s QlikView business intelligence and analysis software with Accovia’s Travel Package Management solution.  The partnership will allow airlines, hoteliers, travel agencies and tour operators to access, analyze, understand and distribute meaningful operational information from disparate databases to support better and faster business decisions. Executives will be able to generate ‘what if’ packaging scenarios that help determine how to maximize revenue and minimize loss, identify purchasing trends, and analyze profitability per customer and product. 

Travel providers and marketers need to quickly determine which packaged offerings will yield the highest margins, which suppliers and distributors best contribute to the business, and which marketing promotions convert the most shoppers to buyers.  The incorporation of QlikView into Accovia’s Travel Package Management solution allows Accovia’s customers to easily access, view and provide meaningful business information throughout the organization. 

“We are delighted to have Accovia as a certified QlikView application partner,” said Chris Berg, president and CEO of QlikTech Inc.  “Combining Accovia’s knowledge and solutions for the travel industry with our powerful yet easy-to-use analysis and reporting capabilities, will create an outstanding software solution for helping travel package providers become more competitive and profitable.”

“In the current economic environment, travel providers and marketers need to quickly understand where revenues are being generated or lost,” said Claude Guay, president and CEO of Accovia.  “QlikView will help our customers facilitate successful multi-channel management, maximize marketing investments and make more informed business decisions. We have developed a standard set of modules and templates based on our products, which are generic to the entire travel industry so that travel service providers can benefit from the Accovia Business Intelligence Solution, regardless of whether or not they are using our Travel Package Management Solution or a database of products.”

By combining QlikView with Accovia’s Modules or Templates, information is displayed to users in a highly interactive, intuitive and graphical environment.  These displays, or “dashboards,” can contain information retrieved from any data source such as Sales, CRM or Financial applications, providing an integrated view of operational information across multiple departments. Each Module or Template maps to a specific business area or process including, but not limited to, Scheduled Air Sales, Product Sales, Inventory Monitoring and Operations.

Accovia Business Intelligence Solution - Key Features

  • Power to Simplify:  Maintain reporting and intelligence tools in Accovia’s current environment and address evolving customer needs in a cost effective manner.
  • Modules and Templates: A standard set of modules and templates that contain Scripts, Sheets and Objects that enable customers to differentiate between Business Intelligence displays and Operational Reporting. These modules are based on Accovia Travel Management Solutions but are generic to the industry.
  • BI On Demand – Organizes, broadcasts and maintains booking related information and provides simulations of ‘what if’ scenarios such as:
    • “What if” we discount 10% off clients who yield $1 million in annual revenue?
    • “What if” we decrease margins by $5 on X market and increase by $5 in Y market – view the impact on yield, inventory and revenues.
  • Professional Services: Accovia offers industry expertise and support services to customers to determine data mapping requirements, create customized templates and dashboards, and provide implementation support and training.
About QlikTech
QlikTech is dedicated to delivering on the full potential of business intelligence by providing powerful yet easy-to-use software for interactive data analysis, enabling companies and their management to effectively and proactively monitor, manage and optimize their business. QlikTech’s flagship product, QlikView, breaks down the traditional barriers of business intelligence by employing its groundbreaking, patented Associative Query Logic (AQL) technology to deliver more flexible analysis and reporting solutions faster and more cost-effectively.  QlikView’s users include such diverse companies as AstraZeneca, Pfizer, Top Flite, London Fog, Sara Lee, and The Campbell Soup Company.  QlikTech is privately held and its North American headquarters are located in Raleigh, NC. For more information on QlikView, please call 1-888-828-9768 or visit

About Accovia
Accovia™, Inc. is the leading provider of travel packaging technology for the travel industry. The company offers the industry's only Travel Package Management product suite for procuring, packaging, selling and distributing multi-component travel services through GDS, call center, Internet and direct channels. Accovia's technology solutions enable travel wholesalers and retailers to significantly increase profit margins through the ability to dynamically create and customize travel packages, which are then sold under a single price. The company provides the only complete travel distribution service that cost-effectively connects travel marketers and distributors to GDSs and Internet travel channels using a single connection. Accovia's technology solutions can be fully customized and privately labeled to accommodate diverse business models. More than 40 travel companies in 8 countries use Accovia's technology to send over 25 million people on trips each year. Founded in 1985, the company has offices in the United States, Canada and France. For more information about Accovia visit

Accovia is a trademark of Accovia, Inc. QlikTech, QlikView, and AQL are trademarks of QlikTech Inc.  Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.


Reichert Communications, LLC – for Accovia
Barbara Reichert

Fusion PR – for Qliktech Paul Gibney

Also See: Accovia Offers First Dynamic Pricing Rule Engine for the Travel Industry / March 2004
Accovia Gives Packaging Protocol to OTA / March 2004
Accovia Expands Dynamic Packaging with Real-Time Hotel e-Procurement / November 2003
Accovia Innovates with a Web-based Selling Platform for Dynamic Packaging / September 2003
Accovia's SpeedRes Automates Leisure Travel Operations for Sun International Hotels & Resorts / May 2003
Accovia Offers Industry Leading Airfare Management and Shopping Solution as a Web Service/ April 2003
Accovia Delivers the Industry’s Broadest Suite of Travel Automation and Management Solutions for Travel Packaging / Aug 2002
Accovia Enters the U.S. Travel Service Market - Global Travel Technology Leader to Help U.S. Travel Agencies, Suppliers and Distributors Increase Profitability / June 2002

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