Hotel Online  Special Report


Florida Tourism and Hospitality Industry Finds Friend
In Famed Fine Art Photographer
Alan S. Maltz Captures Florida’s Essence
KEY WEST, Fla. - April 12, 2004 - Sunrises and sunsets, white sand beaches, flowing rivers and the lush wildlife of Florida’s landscape have inspired famed Florida artist Alan S. Maltz for more than two decades.   Now, Maltz is combining his unique vision with state tourism officials to shed a new light on how visitors see Florida.

Maltz’ unique style and interpretation led VISIT FLORIDA to proclaim him their official fine art photographer.  In this role, Maltz is producing a collection of vibrant images capturing the wonder and beauty of the world’s premier visitor destination.  These images are being featured in an award winning advertising campaign and will be published in Florida…Beyond the Blue Horizon, a new coffee table book set for release next year.  These images will also be used in other state marketing efforts and be made available for journalists writing articles about Florida.

When Hawk's Cay Resort, in the Florida Keys, looked to complete their renovations they knew they needed to look no further than Maltz.  His work created the image and style they were seeking and provided the finishing touch.   Maltz' images now grace the walls in all of the resort's hotel rooms and common areas.   The resort is not alone in using Maltz' work to create an atmosphere.  The American Airlines Arena in Miami, home to NBA's Miami Heat, also showcases his work for visitors to absorb.

Maltz’ is also currently working on a project for the Lee County Visitor and Convention Bureau.  He is capturing the beauty of the beaches of Sanibel and Captiva Islands and the incredible wildlife of Southwest Florida.  His images will be used in a new book and will be on permanent exhibition in the new terminal of Southwest Florida International Airport.

Maltz’ recently wrapped up shooting the new international advertising campaign for the Florida Keys & Key West tourist development council.

Maltz creates fine art photography with a 35mm camera and slide film.  This self-taught artist seldom uses filters to achieve his final vision.  Instead, Maltz relies on the natural light and beauty of the moment.   He transforms these inspired moments into works of art that have the same visual impact as a fine oil painting.  His images are printed on the finest canvas utilizing a seven color archival-pigmented ink state-of-the-art printing process.


Artist: Alan S. Maltz
Location: Florida Keys

Artist: Alan S. Maltz
Location: Florida Keys
Maltz’ photographs have graced the pages of such prestigious publications as The New Yorker, Town & Country, and American Heritage.   The New York Post, Miami Herald, Publishers Weekly, Philadelphia Inquirer, The New Yorker, Newsday, ARTNews, Nikon World and many others have praised his vision.

He has also published several award winning books. Both Key West Color and Miami - City of Dreams were honored by the National Association of Independent Publishers with their prestigious “Best Coffee Table Book of the Year” award. Miami - City of Dreams was designated the official coffee table book of Miami-Dade County.

The Alan S. Maltz Gallery is located on Duval Street in Old Town Key West. This innovative studio serves as Maltz’ base of operations and features his cutting-edge fine art, limited edition prints and published works.

Visitors to Maltz’ Key West gallery are treated to hundreds of images focusing on the beauty and mystique of Florida.  The images that grace the walls of his gallery are personally selected by Maltz, who is often at the gallery and greets guests personally to share his vision behind each piece.

For more information on Maltz, his work, Key West gallery, and availability for commissioned work, call 305-294-0005 or visit on the World Wide Web.



PRofit from PR – Public Relations & Marketing
Doug Luciani

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