Hotel Online  Special Report



AMResorts Converting Three Properties in Mexico
to New Brand - Dreams Resorts & Spas

NEWTOWN SQUARE, PA   April 28, 2004  - AmResorts unveiled a new brand to complement its existing Sunscape and Secrets brands. Dreams Resorts & Spas will be a luxury all-inclusive for couples and families. The brand officially launches this summer with the opening of properties in Puerto Vallarta, Cancun and Los Cabos; the Puerto Vallarta and Cancun properties will convert from the Camino Real brand and the Los Cabos property will convert from the Melia brand by July 1, followed by $12 million to $13 million renovations among all three. The renovations are scheduled to take place in phases and will not affect guests, according to AmResorts president Alejandro Zozaya-Gorostiza. All resorts will be fully renovated by the winter season. AmResorts also said it will open Secrets Excellence Riviera Cancun, a new construction with 442 units, in the fall.

As a critical player in the all-inclusive resort industry, AMResorts has plans to launch resorts in the most appealing tourist destinations. The company's rapid expansion is well noted; one year ago, AMResorts entered the Mexico market with one resort in Riviera Maya and three in the Dominican Republic and by the end of 2004, six resorts will be included in the company's portfolio in Mexico alone, for a total of ten resorts. The company already operates Secrets® Resorts & Spas, a five-star, luxurious all-inclusive resort brand catering to adults and dedicated to vacations for couples, singles and honeymooners, and Sunscape® Resorts & Spas, a first-class, all-inclusive resort brand appealing to families, couples and singles. Secrets® Resorts & Spas is a member of Preferred Hotels and Resorts Worldwide, and is the only all-inclusive resort in the collection to receive this recognition. Sunscape® Resorts & Spas is a member of Summit Hotels & Resorts, a collection of 145 unique and culturally elegant luxury hotels in 100 popular destinations around the world.

Based on the success of the company's Secrets brand of product, Dreams Resorts & Spas will offer the same high level of service and luxury, however catering to couples, friends and families. The innovative new brand,  which will initially comprise of three hotels, is designed to provide discerning leisure travelers with a comfortable, sophisticated place to stay quite unlike anything they've ever experienced in an all-inclusive resort vacation. 

"We discovered that there was a tremendous niche missing for families and the general leisure traveler that 

Secrets Excellence
Punta Cana
Dominican Republic
wanted to experience a luxurious all-inclusive vacation experience. The launch of Dreams Resorts & Spas fits that niche and represents an important evolution in the industry, a unique union of leisure and luxury," said AMResorts® President, Alejandro Zozaya "All Dreams Resorts & Spas will offer the highest level of service to meet every guest's need and the benefits of our all-inclusive program, while each will have a strong, lavish yet very relaxed atmosphere   something which really doesn't exist in the all-inclusive resort industry today. Dreams will appeal to couples, friends and families."

Dreams Resorts & Spas will be located in major tourist destinations across Mexico and the Caribbean, with the first three opening in Puerto Vallarta, Los Cabos and Cancun: Dreams Puerto Vallarta Resort & Spa, Dreams Cancun Resort & Spa and Dreams Los Cabos Suites Golf Resort & Spa. 

Set along the shores along the 19-mile Sapphire Coast of Mexico's Sea of Cortez, between Cabo San Lucas and San Jose del Cabo, Dreams Los Cabos Suites Golf Resort & Spa will be located at the southern tip of Mexico's nearly 1,000-mile-long Baja California peninsula. The hacienda open-air style will combine distinctive Mexican decor, spacious and beautifully decorated suites with panoramic views of the ocean and Mexico's most exotic landscape. Guests will enjoy the all-suite guestroom concept, and days will be spent taking advantage of an array of amenities including a world-class, spa with a full-range of services including facials, aromatherapy, body treatments and a variety of massages. For golfers, the Robert Trent Jones II-designed Cabo Real Golf Course and the Jack Nicklaus-designed El Dorado Golf Course are adjacent to the resort.

Spectacularly located on Punta Cancún, Cancún Island's northernmost point, the Dreams Cancun Resort & Spa will be a legendary, architectural tour de force. A striking example of Mexi-Caribe architecture, the resort will thrill the eye with an expansive space that encompasses a large freshwater pool side-by-side with a private saltwater swimming lagoon next to its own white-sand beach. Alluring colors and designs, open spaces and artistic flourishes will add to this beautiful resort's originality. All guestrooms will be spacious, stylish, and include view balconies. Accommodations will range from cool, colorfully furnished Deluxe guestrooms to special-amenity Club rooms to Junior Suites with spas on extra-large, terrace-like balconies. Cancun abounds with excitement, offering nightlife, a variety of dining, white-sand beaches and a host of water sports. 

Tucked into the base of a mountain and enclosed by lush tropical countryside, the Dreams Puerto Vallarta Resort & Spa will be surrounded by an atmosphere of unparalleled beauty. This magnificent resort will be nestled across an exclusive 1/ 2-mile stretch of serene beachfront, perfect for enjoying beautiful views of Banderas Bay and the Pacific Ocean. Conveniently situated five minutes from the colonial center of Puerto Vallarta, guests will have easy access to shopping, restaurants and nightlife galore. This deluxe property will also offer exquisite dining at a choice of four restaurants Puerto Vallarta is well known for its historic film history, gourmet restaurants and vibrant art culture.

About AMResorts

AMResorts® opened in 2001 and operates three brands of resort properties in Mexico and the Dominican Republic. Secrets® Resorts & Spas,  Sunscape® Resorts & Spas and Dreams Resorts & Spas. 

The company operates Secrets® Capri Riviera Cancun, Mexico; Secrets® Excellence Punta Cana, Dominican Republic; Sunscape® Punta Cana Grand, Dominican Republic; Sunscape® Casa del Mar in La Romana, Dominican Republic and Sunscape® Tulum Riviera Maya, Mexico. Opening this year are Secrets Excellence Riviera Cancun and Sunscape The Beach Punta Cana. AMResorts® is a privately owned hotel management company with headquarters outside Philadelphia, Pennsylvania.


Also See: Fourteen Camino Real Hotels in Mexico and Texas Join the Hilton® Family of Brands / Jan 2001
RIU Hotels and Resorts Opening its Largest Hotel, the 700 room ClubHotel Riu Jalisco in Puerto Vallarta, Mexico / April 2002

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