La Quinta Properties and Venetian Resort
and RevPar and Delivers Online Travelers
SCOTTSDALE, Ariz., March 3, 2004 - US Best Hotels, one of the nation's largest online direct-to-consumer hotel advertising firms, today announced that La Quinta, the Dallas-based hotel chain with more than 370 hotels nationwide, and the Venetian Resort Hotel & Casino, Las Vegas, Nevada, have joined its rapidly expanding family of clients. US Best Hotels offers clients a low-cost fixed annual advertising rate, with a commitment to drive traffic to their clients' hotel websites through an aggressive online advertising and hotel distribution strategy. As a result of this strategy, hoteliers would see a more profitable booking mix, higher revenue per available room (RevPAR), and substantially lower distribution costs. Travelers can link directly to the respective hotel through the US Best Hotels' website, get up-to-date information on specials and amenities, and book a reservation directly.
"Hoteliers are looking for help in developing effective direct-to-consumer distribution strategies as critical to protecting their revenues and inventory," noted John Collins, US Best Hotels president and CEO. "We understand the advantages in reducing dependence on online discounters and intermediaries who often charge premiums above hotel Internet rates. Our model avoids hotel price and brand erosion, and offers an aggressive strategy directed toward our clients' long term economic health."
US Best Hotels has developed an affordable direct-to-consumer online distribution strategy. Hotels pay an annual fee per property for one year of unlimited advertising through the www.usbesthotels.com website. Consumers can search for hotels by destination, category or advanced search to find hotels near their favorite attraction. Travelers can search through the hotel website with confidence, and book a reservation directly. Hoteliers do not have to allocate rooms or engage in third-party transactions, lessening dependence on intermediaries.
"The US Best Hotels distribution model has been well received by our sales and revenue teams here at the resort," commented Michael Larragueta, director of Leisure Sales for The Venetian Resort Hotel & Casino.
"Our objective is to increase direct revenue and improve margins," commented Sandy Heilman, vice president of electronic distribution & marketing for La Quinta Corporation. "US Best Hotels' business model will help us to achieve these goals by enabling our hotels to communicate with more travelers directly about the quality and value we offer."
About US Best Hotels
US Best Hotels, headquartered in Scottsdale, Arizona, has developed an affordable online distribution strategy for hoteliers that directs thousands of travelers to hotel websites. For a flat annual fee, properties are listed on the US Best Hotels website, www.usbesthotels.com, and benefit from an aggressive Internet strategy that drives travelers through the website directly to the specific hotel sites. Travelers can then book reservations directly with the hotel, taking full advantage of local Internet specials including best rates, important amenities and destination-focused activities. This direct-to-consumer strategy enables hoteliers to reduce costs, manage inventory more efficiently, increase revenues, significantly lessen dependence on intermediaries and discounters, and provide guests with a richer direct hotel information source through their own sites.
About La Quinta Corporation
Dallas-based La Quinta Corporation (NYSE: LQI - News), a limited-service lodging company, owns, operates or franchises more than 370 La Quinta Inns and La Quinta Inn & Suites in 33 states. For more information about La Quinta, please visit its website at www.LQ.com or for reservations at any La Quinta hotel call 1-800-531-5900.
La Quinta, La Quinta Inns and La Quinta Inns & Suites are registered in the US Patent and Trademark Office.
US Best Hotels
3009A North West Street
Flagstaff, AZ 86004