Hotel Online  Special Report

Thayer Interactive Group Receives Top Honors
for Website Marketing Excellence at HSMAI
Adrian Awards Show

TIG Presented with Three Prestigious Awards for Hotel Website Design

NEW YORK, NY – March 15, 2004 – Thayer Interactive Group (TIG) was recognized with three distinguished awards for web marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI).  The awards were handed out as part of the 2003 HSMAI Adrian Awards Competition in New York City, which attracted more than 1,500 entries from 50 countries.

“We are pleased to be recognized among the world’s most prestigious hotel brands and interactive agencies on the basis of creative excellence,” said Trip Schneck, president of Thayer Interactive Group.  “Our company takes great pride in these awards as they are a testament to our devoted personal efforts on behalf of our hotel clients.  This creative achievement is a great complement to our core business of driving dramatic RevPAR increases to our clients through sustained and aggressive Internet marketing.” 

TIG’s full-service offering includes website development and content management; search engine optimization and pay-per-click marketing; strategic link partner marketing and online advertising; detailed reporting and analysis; and proactive client support.  Working with properties that range in size and type from 100-room mid-priced hotels to 1,500-room luxury resorts, the firm produces an average of $250,000 to $2 million in incremental revenue per client, depending on the market and property ADRs.  Its program consistently delivers strong results for leisure and transient markets, urban and suburban locations, resorts and convention properties, and branded and non-branded hotels. 

Thayer Interactive Group (TIG) is a full-service Internet marketing firm designed to maximize online revenue and minimize effort for its hotel clients.  The company’s clientele ranges from branded and franchised hotels such as Choice Hotels, Hilton, Marriott, Six Continents and Starwood properties, to family-owned, independent hotels and resorts. 

HSMAI is the leading organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry leader in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines. 




Nikki Johnson
Thayer Interactive 
  Ph: 202-745-6960

Also See: Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003
Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003
Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003
Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003
Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003

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