Hotel Online  Special Report

.’s American
Operations are Taking Off
BALTIMORE 3 March 2004: (, the world-leading full service provider of online hotel reservation services, has  experienced strong success partly due to its operations based in the United States.  Launched in mid 200, the North American market has grown to account for over 15 per cent of all customers. is the leading online accommodation provider in Asia Pacific and a major player in European markets – with an established network of ten offices around the world including the United Kingdom, France and Germany. features 7,000 hotels in 35 countries, and represents over 500 hotels across 52 cities in the United States. provides its users with access to both planned and last minute bookings on one website. The last minute service provides consumers the ability book hotels up to 20 days before their check in dates. This provides hotels with another channel to distribute their distressed inventory and still retain full control over the rates. 

“ has established itself as a major website in both the Europe and Asia Pacific markets. Over the past nine years we have consistently experienced up to 500 per cent annual growth despite industry downturns” said Ms Chloe Lim, Director of Marketing, 

“We view North America as vital to our continued success.  We are in the process of establishing partnership arrangements with American based hotels, travel agents and distribution networks, and have already secured hotels including Ian Schrager Hotels, South Beach Hotel Group, South Seas Hotels and Outrigger Resorts” Ms Lim. 

“ has opened up opportunities to our company in new markets, increasing our exposure, without additional expenses and with great success” Ms Maria Elena Kaldani, Global Director of Leisure Sales, Ian Schrager Hotels. 

The site is currently available in seven languages including Chinese, English, French, German, Italian, Japanese and Spanish and receives in excess of 2.5 million unique visitors each month. 

About Flairview Travel
Flairview Travel Pty Ltd is a world leading global accommodation e-wholesaler and specialist distributor of hotel room inventory over the Internet.  Flairview Travel was established in 1995 and has since held the position of Asia Pacific’s leading online accommodation provider. The company operates two websites – ( and ( Travel is recognised as one of the few highly successful and profitable e-commerce businesses - experiencing up to 500% year on year growth since 1999. Flairview Travel has expanded operations beyond Asia Pacific, opening offices in 2001 throughout Europe and in North America in 2003. Flairview Travel currently operates ten offices worldwide in Australia, France, Germany, Hong Kong, Italy, Russia, Spain, Switzerland, the United Kingdom, the United States. 

About ( is a full service website offering hotel bookings for up to 12 months in advance.  It offers users the choice of over 7,000 hotels – at savings of up to 60% – in 35 countries and 1,000 cities worldwide. is available in seven languages – Chinese, English, French, German, Italian, Japanese and Spanish. 


Ms Chloe Lim 
Director of Marketing 
Tel: +61 2 8263 5106
Fax: +61 2 9264 0559

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