Hotel Online  .Special Report

Deb Chancellor Joins UniFocus
as National Sales Director 
DALLAS — March 3, 2004  — UniFocus today announced that Deb Chancellor has joined the company as national sales director.  Ms. Chancellor will assist in conducting the company’s business development activities with a focus on the integration of its technologies to provide tailored solutions utilizing the broad portfolio of the UniFocus enterprise product suite.
Ms. Chancellor brings to UniFocus a strong background in business consultation and solution development.   This skill allows her to derive a keen understanding of the unique challenges facing a hospitality organization.   Coupled with her technology acumen, the results delivered are customized solutions of integrated applications and programs.  As the hospitality industry looks for new ways to address loyalty and the recovery of enterprise value, Ms. Chancellor’s broad 
Deb Chancellor
experience in CRM, ERP and other business processes gives her the insight to craft total packages for UniFocus’ business partners. 

Focusing on the issues of driving value and increasing loyalty across all stakeholders in the hospitality sector, UniFocus has created an array of technologies and services that touch multiple points of an organization to increase efficiency, maintain service standards, create unique guest experiences and ultimately long-term loyalty to drive enterprise value.  Frederick Reichheld, author of Loyalty Rules!, argues that loyalty is still the fuel that drives financial success.  He points out that a five-percent increase in customer retention yields a 75 percent increase in customer net present value.

“I am proud to be representing UniFocus’ enterprise suite of applications and services,” said Ms. Chancellor.  “Most loyalty and value solution models want a client’s organization to fit their product set, however UniFocus’ distinction is that the components of our portfolio are designed to meet the unique business needs of each of our clients.”

“We are pleased to have Deb as a valued member of our team.  Her consultative style and depth of experience in the application of technologies for business solutions will bring fresh ideas and new approaches to the challenges facing our business partners,” said Mark Heymann the chief executive officer of UniFocus.  

About UniFocus (

Based in Dallas, UniFocus solely serves the hospitality industry in the U.S. and overseas.  Its executives collectively bring over 100 years of direct hospitality experience to the table.  UniFocus offers full-service operational analysis, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs executable across a wide variety of technology platforms.  The resulting database allows UniFocus to uniquely correlate and benchmark each client’s performance to their particular competitive markets.  Enhanced reporting capabilities allow hospitality executives to have a “total picture” overview of their operations, set strategic actions and gain asset value.

UniFocus is a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. 


Randy Crabtree
V. P. Public Relations & Marketing Communications 
UniFocus, L.P.
1330 Capital Parkway
Carrollton, TX 75006
Phone: 972-512-5158
Also See: Benchmark Adopts UniFocus’ MEETINGScope™ To Ensure Quality of Meeting Services / February 2004
UniFocus Names Patrick Glennon Chief Technology Officer; Technology Driven Products Lead The Way for Double-Digit Growth in 2003 / December 2003
UniFocus Launches ACTIONScope™ to Compliment its Suite of Sophisticated Reporting Capabilities / November 2003
MEETINGScope™ By UniFocus Destined to Become the Industry Standard for Successfully Managing Meeting & Convention Revenue Streams / September 2003
Meyer Jabara Hotels Selects UniFocus’ Comprehensive Suite of Guest, Meeting Planner and Staff Satisfaction Measurement Services / September 2003
UniFocus to Demonstrate the Latest in Meeting Planner Satisfaction Management Technology at the IACVB 89th Annual Convention / July 2003

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