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Following a $3.5 million Renovation the Clarion Hotel-Town Center Rebranded Crowne Plaza Hotel in Virginia Beach

ATLANTA (March 16, 2004)  – InterContinental Hotels Group announced today the opening of a Crowne Plaza Hotel in Virginia Beach, Va., after completing a $3.5 million renovation.  The 149-room Crowne Plaza-Virginia Beach is the latest property to join the Crowne Plaza Hotels and Resorts portfolio and is the first Crowne Plaza to open in Virginia Beach.  It is located just seven miles from Virginia Beach’s oceanfront in the new Town Center development.
The Crowne Plaza-Virginia Beach is owned by Towne Center Hospitality and managed by Benchmark Hotel Group, under a license agreement with a company in the InterContinental Hotels Group. The hotel was formerly known as the Clarion Hotel-Town Center.

The 125,000 sq.-ft. property features contemporary décor throughout the lobby and guestrooms. An enchanting koi pond and waterfall adorn the lobby, which features marble and granite accents. The Crowne Plaza-Virginia Beach offers

Crowne Plaza-Virginia Beach
(formerly Clarion Hotel-Town Center)
4453 Bonney Road
Virginia Beach, Virginia
guests casual lobby dining at Tines serving breakfast, lunch and dinner seven days a week. The hotel’s lobby bar, Aqua Lounge features a casual atmosphere for dinner. 

Located off Interstate 264, in Virginia Beach’s “New Town Center” area, the Crowne Plaza-Virginia Beach provides for business meetings and social functions 11,000-sq. ft. of meeting space. 

“We are delighted about continuing to grow the Crowne Plaza brand in North America,” said Kevin Kowalski, vice president, brand management, Crowne Plaza Hotels and Resorts, North America.  “We look forward to delivering the Crowne Plaza experience to guests at our newest hotel in Virginia Beach.”

The newly renovated hotel is just minutes from a variety of restaurants and shops, as well as several area attractions including Nauticus Maritime Museum and NASA Oceana. Also just a short drive from the hotel are downtown Norfolk, Virginia Beach Convention Center and the Town Center Business District. 

As part of the InterContinental Hotels Group global portfolio, Crowne Plaza Hotels and Resorts has 190 hotels in 49 countries, and are located in major urban centers, gateway cities and resort destinations. 

InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, more than 3,400 hotels and 530,000 guest rooms in nearly 100 countries and territories around the world.  The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn ® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, and Candlewood Suites®, and also has a controlling interest in Britvic, the second largest soft drinks manufacturer in the UK.



Stephanie Bezner
Crowne Plaza Hotels and Resorts

Also See: Developers Bruce L. Thompson and Edmund C. Ruffin Set to Start Construction on $42 million Hilton Hotel on Virginia Beach's Resort Strip / April 2003
Dixon Family Determined to bring The Cavalier on the Hill Back to Life; Historic Virginia Beach, Va., Hotel 75 Years Old / July 2002

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