Hotel Online  Special Report

Beverly Dolina Roach Appointed Director of Sales
and Marketing for the Marriott Plaza San Antonio
MCLEAN, Va., March 30, 2004 - Crestline Hotels & Resorts, Inc., today announced the appointment of Beverly Dolina Roach to the position of Director of Sales and Marketing for the Marriott Plaza San Antonio. Ms. Dolina Roach previously served as the hotel's associate director of sales. She joined the hotel in 1998, and became an employee of Crestline Hotels & Resorts when it assumed management of the property last year.

"Beverly is a seasoned sales and marketing manager with extensive experience in generating both sales and customer satisfaction," said Vicki Denfeld, Senior Vice President of Sales and Marketing for Crestline Hotels & Resorts. "We are delighted that she has accepted this expanded responsibility and confident that she will provide tremendous leadership as we continue to enhance the guest service and experience at this historic property." In her new role, Ms Dolina Roach will report directly to the hotel's general manager, Jeff Johnsen.

Ms. Roach is a longtime resident of San Antonio and has extensive hospitality and event industry sales experience. She can be reached at the hotel at or at 210.353.8055.

The 252 guestroom Marriott Plaza San Antonioand convention facility is situated on more than 6.2 acres of landscaped grounds in the heart of San Antonio's famed River Walk district. It is one of only a handful of hotels in North America that has received the coveted AAA Four Diamond award for 25 consecutive years. The hotel is directly across the street from the city's convention center and provides convenient access to the downtown financial district and the Alamo Dome. In addition to more than 16,000 square feet of meeting space, the hotel offers such amenities as gourmet dining, a sauna and whirlpool, a heated outdoor swimming pool and complimentary transportation to the downtown financial district.

The hotel is undergoing a comprehensive renovation of its guestrooms, lobby, restaurant and bar which will be completed later this year. The property was recently acquired from Host Marriott Corporation by Highland Hospitality Corporation (NYSE: HIH - News), a Virginia based, self-advised lodging real estate investment trust (REIT) focused on hotel investments primarily in the US. The hotel is managed by Crestline Hotels & Resorts, a Barcelo Crestline Company.

Crestline Hotels & Resorts, Inc. is one of the nation's largest independent hospitality management companies. Founded in 2000, the Company presently manages 30 hotels, resorts and conference and convention centers with nearly 6,300 rooms in 11 states and the District of Columbia. 

Barcelo Crestline Corporation is the parent company of Crestline Hotels & Resorts, Inc. Barcelo Crestline also leases and has investments in hotel properties. 



Crestline Hotels & Resorts, Inc.


Also See: Vicki Denfeld Promoted to Senior Vice President, Sales & Marketing For Crestline Hotels & Resorts / January 2004
Highland Hospitality Appoints Crestline to Manage the Plaza San Antonio Marriott / January 2004
Highland Hospitality Corporation Acquire the 252-room Plaza San Antonio Marriott for $32.5 million / December 2003

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