Looks Ahead to 2004
|CHICAGO (Jan. 21, 2004) — As the calendar
turned to a new year, the Chicago-based marketing and communications firm
m-k-t-g marked the end of a successful 2003 during which the company attracted
a wide spectrum of new hospitality clients.
“A personal philosophy is that great work happens when you work on things you love,” says Stacy Shaw, President, m-k-t-g. “l can’t imagine supporting any other industry. … m-k-t-g has assembled an amazing team of talented marketing professionals, and we truly serve as an exceptional resource for all companies related to the hospitality industry.”
Independent hotels, hotel chains, management companies, travel wholesalers and senior living communities are among the many companies that have recognized m-k-t-g’s hospitality industry expertise and selected the company to conduct marketing programs. In recent months, m-k-t-g has reached agency-of-record agreements with The Garden City Hotel, Garden City, N.Y.; The Talbott Hotel, Chicago; Westward Look Hotel, Tucson, Ariz.; Coastal Hotel Group; Down Under Endeavours; and Autumn Green, the new senior living concept by Senior Lifestyle Corporation. In addition, m-k-t-g has performed specialty work for Adam’s Mark Hotels & Resorts.
“We are fortunate to have such an esteemed collection of innovative clients, and we look forward to serving them—and extending our expertise to other hospitality companies—in 2004 and beyond,” Shaw says.
Through m-k-t-g’s current relationships, the company is providing marketing plans and strategy, brand standards and design platform, sales collateral, direct marketing materials, HTML e-mail and database development, online and offline media buys, website migration and website design. While m-k-t-g’s client base affords the company an opportunity to showcase its wide range of expertise, m-k-t-g executives remain committed to serving the individual needs of each client.
“We have a philosophy of, ‘Just because you can, doesn’t mean you should,’ “ Shaw says. “The ROI is at the core of every campaign and not an afterthought.”
Adds Kimberly Erwin, Vice President, Relationship Marketing, m-k-t-g: “We have built synergistic relationships with our clients and are confident that through working together, we will achieve measurable results.”
In addition to its newest business relationships, m-k-t-g continues its work with Starwood Hotels & Resorts, IndeCorp and Rand McNally. m-k-t-g also is the agency of record for Preferred Hotels & Resorts Worldwide.
For more information about m-k-t-g or about any of the hospitality clients listed above, please contact Kimberly Erwin at email@example.com or 312.202.6932.
215 West Superior, Suite 200
Chicago, Illinois 60610