Hotel Online  Special Report



 La Quinta Founder Sam Barshop Receives Hotel Industry
Lifetime Achievement Award; Credited with Creating
the Limited Service Lodging Concept


Los Angeles, CA (January 20, 2004) – Sam Barshop, who along with his brother Philip founded La Quinta Motors Inns with a single property in 1968, and is credited with creating the concept of the “limited service” hotel, was honored by the hotel industry with its Lifetime Achievement Award.  Barshop accepted the award at a luncheon in his honor at the annual Americas Lodging Industry Summit (ALIS) held at the Century Plaza Hotel & Spa in Beverly Hills.

Jim Burba, the conference coordinator and president of Horwath Hospitality Investment Advisers, called Barshop “a true legend in our industry,” a man who has “taken the concept of success to its pinnacle.” Burba also noted Barshop’s contributions as an industry visionary, innovator, entrepreneur and philanthropist.

Barshop and his brother built the first La Quinta in San Antonio in 1968, in time for the city’s HemisFair. He grew the chain and the “limited service” concept, serving as the founding chairman of La Quinta until his retirement in 1994. Under his leadership, the company went public in 1974 and grew to a brand of more than 200 hotels. Today, La Quinta has more than 370 Inns and Inn & Suites, throughout the United States and in Canada.

Barshop thanked the conference for the award and said, “When we started the company, our intention was to take advantage of quality locations in emerging markets – and to secure top locations, we were not adverse to paying a premium for sites.” He continued, “Today, La Quinta is reaping the benefits of its locations, and continuing the entrepreneurial spirit of the company’s founding by offering innovative products and services that offer guests a consistently excellent lodging experience.”

Barshop concluded by thanking Francis (“Butch”) Cash, La Quinta’s CEO, and Alan Tallis, La Quinta’s Executive Vice President and Chief Development Officer, for their involvement in making the award possible.

About Sam Barshop

In addition to founding La Quinta, Sam Barshop’s many civic and philanthropic endeavors include endowing numerous Chairs, professorships and scholarships at his alma mater, the University of Texas; and serving in volunteer positions ranging from the University Chancellor’s Council to Chairman of the Texas Special Olympics and Chairman of the Greater Austin/San Antonio Corridor Council. Barshop is a 2003 inductee into the Texas Philanthropy Hall of Fame, and a San Antonio Business Hall of Fame Laureate, and was a recipient of the University of Texas Ex-Student Association’s Distinguished Alumni Award.  Barshop is also  Regent for the University of Texas.

About La Quinta

Dallas-based La Quinta Corporation (NYSE: LQI), a limited-service lodging company, owns, operates or franchises more than 370 La Quinta Inns and La Quinta Inn & Suites in 33 states. 

La Quinta Corporation
Also See: ALIS “Professors” Featured in New Hotel Asset Management Book from Educational Institute of AH&LA / January 2004

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