Hyatt International and Bang & Olufsen Form Worldwide Strategic AllianceDue to Hyatt International's distinct aesthetics and design for each of its luxury hotels and Bang & Olufsen's unique line of impeccably designed audio, video, and telecommunication products, the two have strategically aligned to enhance their respective brands globally and provide guests with a state-of-the-art experience abroad. This partnership will exceed the simple buyer-supplier relationship as cooperative marketing initiatives, and design projects will be implemented globally -- in North American Park Hyatts and in Hyatt International Hotels and Resorts worldwide. 
Bang & Olufsen will supply acoustical expertise and speakers to restaurants, bars, and public spaces in Hyatt International hotels. Guest rooms in Park Hyatt Hotels will feature specially designed televisions, hi-fi equipment, (including DVD/CD players), and integrated systems for the delivery of select in-house guest services; this will also apply to Grand Hyatt suites. They will be designed specifically to complement each individual guest room. The companies' first exclusive collaboration was for the August 2002 opening of Park Hyatt Paris-Vendome, a mutual success leading to the present ongoing affiliation. Park Hyatt Milan, Grand Hyatt Tokyo, Park Hyatt Moscow, Park Hyatt Hamburg, and Park Hyatt Chicago now also offer Bang & Olufsen products, and plans are underway for Grand Hyatt Singapore and Grand Hyatt Mumbai. "By combining the best possible sound and picture equipment with the hotels' sleek, sensual interiors, we hope to provide our guests with an interpretation of luxurious living more memorable than ever before," says Bernd Chorengel, president of Hyatt International Corporation. "Ideally, our aim is for guests to take this concept home to create their own optimum environment for day-to-day living." "People today travel much more -- for business and pleasure -- than just a decade ago, and when on the move, being comfortable, relaxed, and pampered is vital," explains Torben Ballegaard Sorensen, President and CEO of Bang & Olufsen. "Hyatt International Hotels are unique at conveying this feeling to their guests, and combined with our goal to make life easier for our customers, I believe that the cooperation between Hyatt and Bang & Olufsen will enable both corporations to pursue their goals even more rigorously." About Park Hyatt Hotels and Hyatt International Intimate and residential in style, Park Hyatt hotels promise elegant and gracious service on a personal scale and are further distinguished by prime locations and exceptional interior design. There are 22 Park Hyatt brand hotels in 10 countries, with an additional seven hotels under development. There are 209 Hyatt hotels and resorts around the world, which are managed by two separate groups of companies. Subsidiaries of Hyatt International Corporation operate, manage or franchise 88 hotels and resorts in 39 countries, with an additional 17 hotels under development. Reservation or information for any Hyatt hotel worldwide can be obtained by calling 800-233-1234 or via http://www.hyatt.com/ . About Bang & Olufsen Bang & Olufsen a/s of Struer, Denmark is world renowned for its distinctive range of designed and highly durable consumer electronic products. Five subsidiaries produce a very different range of televisions, music systems, loudspeakers, telephones, medical, and multimedia products, all within Bang & Olufsen's vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. Bang & Olufsen products are sold in over 40 countries worldwide. Nearly all research and development work, production, and company administration is still carried out in Struer, the small Danish town where it all began in 1925. For more information visit http://www.bang-olufsen.com/ or phone 866-520-1400. SOURCE -0- 14/01/2004 CONTACT: Monica VanDyke of Bang & Olufsen America, +1-847-590-4920,[email protected] ; or Alice Marshall Public Relations, +1-212-861-4031,[email protected] Web site: www.hyatt.com / www.bang-olufsen.com/ CO: Bang & Olufsen Hyatt International Corporation ST: Illinois Denmark IN: CPR CSE LEI SU: JVN -- -- GW01414012004en 14/01/2004 14:52 UTC http://www.prnewswire.com |
