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HSMAI to Honor Marilyn Carlson Nelson with the Grice Award
and Stanley C. Plog, Ph.D. with the Koehl Award
MCLEAN, VA (Jan. 6, 2004) – Recognizing individuals who have made significant contributions and lasting impressions on the hospitality and travel industry, the Hospitality Sales & Marketing Association International (HSMAI) announces the recipients for its annual Winthrop W. Grice Award for public relations and the Albert E. Koehl Award for advertising and marketing excellence.

The 2003 recipients of these lifetime achievement honors, who will be acknowledged at the Annual HSMAI Adrian Awards Night on Jan. 26, 2004 in New York City, are Marilyn Carlson Nelson, who will receive the Grice Award, and Stanley C. Plog, Ph.D. with the Koehl distinction.

“The hospitality and travel industry is so fortunate to have the dedication of bright, caring and committed individuals who serve their profession and industry beyond compare,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. 

“These annual awards are HSMAI’s way of paying tribute to them, and hopefully encouraging others to make similar commitments to their careers, the discipline and the industry,” Gilbert adds.

Winthrop W. Grice Award

Marilyn Carlson Nelson, chairman and chief executive officer of one of the largest privately held companies in the world, Carlson Companies, is the 15th honoree of the Winthrop W. Grice award for public relations.

A leader in the travel, tourism and relationship marketing industries, Marilyn Carlson Nelson was National Chair of the Travel Industry Association of America in 2000 and currently is a member of the International Business Council of the World Economic Forum. She has led that organization's discussion of the global travel and tourism industry since 1997, and in 2004 will co-chair the Forum's annual meeting in Davos, Switzerland.

In 2002, Nelson was appointed by President George W. Bush to chair the National Women's Business Council. The council serves as an independent source of advice and counsel to the President and Congress on public-policy issues that support women business owners.

Her international education, global business experience and dedication to civic affairs have taught Nelson much about global issues and service to people, which she considers vital to Carlson Companies' position as the premier provider of services in hospitality, travel and marketing. She has as her goal to create a "new model" of a modern corporation, one known as much for its "caring heart" as for its financial success.

Albert E. Koehl Award

With more than 35 years of experience and research, covering a variety of fields with a special emphasis on travel and tourism, Stanley C. Plog, Ph.D. is the 28th recipient of the Albert E. Koehl Award for advertising.  Throughout his career, Dr. Plog has worked with leaders of virtually every segment of the travel industry, including hotels, resorts and destinations, airlines, cruise lines, travel media, travel agency conglomerates and more.  He founded Plog Research and built the company to international recognition in travel consulting and research.  The company was acquired by NFO Worldwide in 1996 and he remained with the company until 2001.

Dr. Plog currently directs his own consulting service, completing assignments for a broad range of travel and tourism clients and is a regular keynote speaker at travel industry meetings.  His work includes positioning and branding projects for destinations and travel providers throughout the world. 

Dr. Plog has written or co-authored seven books, including three on travel.  Specifically:           

  • Leisure Travel: A Marketing Handbook (Pearson/Prentice Hall, 2004-just released).
  • Vacation Places Rated (Fielding, 1995).
  • Leisure Travel: Making It a Growth Market Again (John Wiley & Sons, 1991).
Dr. Plog has written regular columns for industry publications, including Travel Weekly, ASTA Agency Management, and Travel Counselor, has lectured at colleges and universities on travel, and is frequently quoted in articles on travel trends in the popular press or that feature some aspect of his work.  These include: USA Today, the Wall Street Journal, Conde Nast Traveler; major TV stations CNN, CBS, ABC, NBC; and major metropolitan newspapers Chicago Tribune, Los Angeles Times, New York Times, and Detroit Free Press.  He has written numerous articles for academic books and professional journals on travel and tourism, and also on research methods and procedures.  Dr. Plog is an editor of the Cornell Hotel  & Restaurant Administration Quarterly and a past editor of the Journal of Travel Research.   

Dr. Plog has been called “Dr. Destination” by the press for his ability to help destinations increase their tourism, and has been named one of the “stars” of the travel industry by the Travel & Tourism Research Association. 

The Grice Award was established in 1989 to recognize individuals who have made significant contributions to public relations in the hospitality industry.  It was named in honor of Winthrop W. Grice, CHME, a long-time senior marketing executive with Marriott, who was the award’s first designate.  Eric Friedheim, Jack Vaughn, Stephan Wynn, Donald Trump and Herbert Kelleher are among the previous recipients.

The HSMAI Adrian Awards Committee established the Albert E. Koehl award in 1975 to recognize individuals who have made significant contributions to advertising and marketing in the hospitality industry.  A lifetime achievement award, it was named in honor of Albert E. Koehl, a pioneer in hotel advertising.  Past recipients include: Horst H. Schulze, John J. Russell, Jr., CHME, Michael A. Leven, CHME, Richard Branson, Michael Eisner and Gordon “Butch” Stewart.

HSMAI is an international organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines.  Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members from 35 countries and 60 chapters worldwide.

Hospitality Sales & Marketing Association International
8201 Greensboro Drive, Suite 300
McLean, VA 22102
phone (703) 610-9024

Also See: Bunny Grossinger Receiving the W. Grice Award and Peter Warren, CHME the Albert E. Koehl Award from HSMAI / November 2002
HSMAI Competition Reveals the Best of Travel and Hospitality’s Advertising, Public Relations and Web Marketing / Jan 2003
HSMAI Competition Reveals the Best of Travel and Hospitality’s Advertising, Public Relations and Internet Marketing / Jan 2001

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