Hotel Online  Special Report


TravelCLICK Names Mandarin Oriental Hyde Park, London
"E-Marketer of the Year"
Additional Four Category Winners Honored

Chicago, IL (January 26, 2004) - With electronic distribution of hotel room nights approaching $21 billion in annual worldwide revenues, TravelCLICK and the Hospitality Sales and Marketing Association International (HSMAI) honored excellence in electronic marketing at the HSMAI Travel Awards Gala in New York.

TravelCLICK presented the third annual HSMAI/TravelCLICK E-Marketer of the Year award to Mandarin Oriental Hyde Park, London at tonight's dinner. Mary Ellen Desmond, regional director of sales for Mandarin Oriental, accepted the award. In addition, a hotel brand and three other individual hotel properties, each representing a region of the world, were also recognized as 2003 "E-Marketer of the Year" award winners.

The 2003 E-Marketer Award winners are:

  • HSMAI/ TravelCLICK E-Marketer of the Year - Mandarin Oriental, Hyde Park, London
  • Brand/Chain E-Marketer of the Year - Fairmont Hotels & Resorts
  • North America E-Marketer of the Year - Radisson Waikiki Prince Kuhio
  • Latin America E-Marketer of the Year - Crowne Plaza Monterrey Mexico
  • Asia/Pacific E-Marketer of the Year - Ritz Carlton Millenia Singapore
  • Europe/Middle East/Africa E-Marketer of the Year - Mandarin Oriental Hyde Park
"All five of the award recipients share the consistent quality we looked for in selecting the HSMAI/ TravelCLICK E-Marketer of the Year: proactive strategies to maximize revenue across all electronic channels," said Bruce W. Mainzer, senior vice president of marketing, TravelCLICK.

This year's e-marketer award winners, as in previous years, were selected based on booking performance and superior marketing strategy in electronic channels. Each 2003 e-marketer winner was the highest performer in their category in electronic bookings, either through the GDS or through their own Web site.

HSMAI/TravelCLICK E-Marketer of the Year - Mandarin Oriental Hyde Park, London

Mandarin Oriental Hyde Park was chosen as the Europe and Overall E-Marketer of the Year winner based on its strong performance in growing its property Web site bookings year over year, and its superior combination of e-marketing strategies. The property managed their rates strategically and utilized smart seasonal ad campaigns during need periods.

In 2003, Mandarin Oriental Hyde Park adopted an aggressive yield management strategy by introducing tactical rates that could be opened and closed easily on a daily basis. By manipulating the rates, the hotel increased ADR by 9% and GDS revenue by 14% from the previous year.

This strategy also led the hotel to outperform its competitive set, and at the same time, the property maintained rate parity with its own Web site and grew Web bookings by 50% over 2002.

"Mandarin Oriental Hyde Park believes that e-marketing allows a direct and fast response to changing business levels. It is a transparent and clean approach to direct client communication. This channel allows us to position the hotel correctly while supplying up to date information," said Spencer Yeo, director of sales and marketing for Mandarin Oriental Hyde Park. "As a luxury property, we also see e-marketing as a strategy that complements all our traditional marketing campaigns."

Brand E-Marketer of the Year - Fairmont Hotels & Resorts

Fairmont Hotels and Resorts, a 43-property luxury brand, won the Brand e Marketer of the Year award for outstanding performance in Internet distribution and for innovation with its brand Web site.

Fairmont initiated a new proprietary "revenue maximization" program that is being rolled out to all its properties. The program takes a holistic approach to revenue management with one module that focuses on maximizing revenue through all channels.

The brand takes advantage of many electronic tools. Each hotel's revenue team determines their selling strategy on a regular basis, which is then executed in conjunction with Fairmont's global reservation center.

The Fairmont Web site was redesigned in 2003 to create a better online experience, improve product placement, and facilitate up-selling. The end result was that the site's reservations process was made far more accessible for consumers coming into the site, fueling a 70% increase in bookings.

North America E-Marketer of the Year - Radisson Waikiki Prince Kuhio

Owned by Stanford Hotels Corporation, The Radisson Waikiki Prince Kuhio sets the standard for e-marketing excellence in Hawaii with their refined strategies and talented team. The 620-room property consistently and aggressively utilizes rate intelligence to strategize months in advance, track competition, and monitor their own rates across the electronic channels. The Radisson Waikiki Prince Kuhio also uses the Hotelligence report to competitively benchmark their electronic marketing and continually maximize their revenue from GDS and consumer online channels. In 2003, the hotel had a ten-fold increase in room nights booked on its property web site versus the prior year.

Asia-Pacific E-Marketer of the Year - Ritz Carlton Millenia Singapore

Just because a hotel is faced with seemingly insurmountable market conditions doesn't mean that it can't use its resources wisely and continue to thrive. The Ritz Carlton Millenia Singapore proved it in 2003, as it faced considerable challenges due to the outbreak of SARS, coupled by the war in Iraq.

Despite the poor economic climate, this property continued using all the electronic tools available and triumphed with a positive year. The Ritz Carlton Millenia Singapore utilized TravelCLICK's RateVIEW rate intelligence reports to set pricing strategies, used data collected from its own Web site to target visitors, and used local portals to generate room nights during need periods. As a result of this focus, the property was the top performer in local GDS market share and increased its property Web site bookings by 45%.

Latin America E-Marketer of the Year - Crowne Plaza Monterrey Mexico

A newly renovated 403-room property, the Crowne Plaza Monterrey had a banner e-marketing year in 2003. They competitively set and marketed rates, resulting in outstanding revenue performance.

Utilizing rate and competitive intelligence, the hotel deployed a rate strategy to increase bookings through the GDS and GDS-powered Web sites, defined by periods of occupancy. The hotel established special rates and corresponding codes throughout the GDS, and then actively promoted the rates via electronic marketing. In addition, the hotel analyzed and updated their description and details on key Web sites. These strategies enabled the Crowne Plaza Monterrey to triple its room night bookings on its property Web site, and increase its revenue market share by eight percentage points.

About TravelCLICK

TravelCLICK ( ) is the leading provider of solutions that help hotels and other travel industry suppliers maximize profit from electronic distribution channels. TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information unavailable through any other source. The company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents, consumers, and group meeting planners when they are booking travel. The TravelCLICK Interactive division assists hotels with online strategies to increase consumer direct business.

Established in 1996 and headquartered in the Chicago area, TravelCLICK operates in more than 140 countries around the world. The company has over 6,000 clients, including national and international companies such as Accor, Air France, Avis, Best Western International, British Airways, Carlson Hotels Worldwide, Choice Hotels, Fairmont Hotels & Resorts, Four Seasons Hotels & Resorts, Grupo Posadas, Hilton Hotels Corporation, Hyatt Hotels & Resorts, Kempinski Hotels & Resorts, Leading Hotels of the World, Loews Hotels, Lufthansa, Marriott International, NH Hotels, The Peninsula Group, The Ritz-Carlton Hotel Company, SAS, The Savoy Group, Shangri-La Hotels, Sol Melia, Starwood Hotels & Resorts, Thistle Hotels, USAirways, Virgin Atlantic and Wyndham Hotels & Resorts.

Kristina Paider
Director of Marketing

Stephanie Seacord
Leading Edge
135 Piscassic Road (PO Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066

Also See: TravelCLICK's RateVIEW Adopted by Interstate / January 2004
TravelCLICK's eMarketer Honors To Be Presented at HSMAI Travel Awards Night Gala Dinner Jan. 26, 2004 / January 2004
TravelCLICK's RateVIEW Endorsed by InterContinental Hotels Group's Asia-Pacific Properties / December 2003
Electronic Bookings for European Hotels Increase 5.8% in Q3 / November 2003
Electronic Bookings Up 10.5% in Q3 for Hotels Worldwide; Consumer Internet Component up 51.6% / eMonitor Results / November 2003
Brand Sites Produce 67% of all Major Hotel Chain Internet Reservations / eTRAK Results / October 2003 Joins TravelCLICK's Consumer Media Network / October 2003
Travel Agents Still Rely on GDS for Hotel Selection; 83% of GDS Terminals Receive Text Messaging/Advertising / Ray Cohen / October 2003
Hilton International Selects TravelCLICK’s RateVIEW / September 2003
TravelCLICK Clients Report High Satisfaction with RateVIEW On-Demand Rate Comparison Tool; Over 1400 Hotels Worldwide Utilize RateVIEW / August 2003
TravelCLICK Interactive Combines With iHotelier / June 2003
TravelCLICK Gives NYU Investment Conference Attendees Real-Time View of Their Properties’ Electronic Distribution Performance / May 2003
Worldwide Hotel Electronic Bookings Up 4.6% in Q1; TravelCLICK’s eMonitor Now Includes Third Party Internet Bookings from Pegasus / TravelCLICK eMonitor / May 2003
TravelCLICK Reports Recovery for Hotel Bookings on Internet and GDS since Onset of Iraq War - Company Issues Tips to Hotels: Don't Stay Quiet / April 2003
Strategic Hotel Capital Endorses TravelCLICK Products / April 2003
Cornell’s Center for Hospitality Research Partners with TravelCLICK to Help Hoteliers Improve Revenue Management Strategies / April 2003
Hotels Experienced Considerable Growth in Room Nights Booked Electronically Through the Global Distribution Systems in Q4; Luxury Segment Room Nights Booked Electronically Grow 21% / TravelCLICK eMonitor / Feb 2003
Electronic Bookings for Worldwide Hotel Industry Show Improvement - TravelCLICK Issues Third Quarter eMonitor / November 2002
Report on Electronic Bookings for Worldwide Hotel Industry Shows Luxury Segment Leads the Way to HotelRecovery in Q2 / TravelCLICK Issues Second Quarter eMonitor / Aug 2002
Room Nights Booked Electronically Down 10% from the First Quarter of 2001, Revenue Off 18% / eMonitor / June 2002
Worldwide Hotel Room Nights Booked Electronically Through the Global Distribution Systems Down 12% Versus 4th Qtr Last Year / eMonitor / Feb 2002

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