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ALIS “Professors” Featured in New Hotel Asset Management Book from Educational Institute of AH&LA
ORLANDO, Fla., January 2004 — Contributors to “Hotel Asset Management: Principles & Practices,” published by the Educational Institute of the American Hotel & Lodging Association, will share their expertise as “professors” during the Americas Lodging Investment Summit (ALIS), January 19-21, 2004, at The Century Plaza Hotel & Spa and the St. Regis—Los Angeles. 

The ALIS Conference, co-hosted by Burba Hotel Network (BHN) and the American Hotel & Lodging Association (AH&LA), is designed to address the unique needs of the hospitality-investment community and provide a meeting and networking place for hotel executives, investors, lenders, developers, and professional financial advisors. One component of the event, called “ALIS University,” will feature leading hotel asset management experts who will present seminars on hot topics in hotel asset management.  The chapters of EI’s new book, “Hotel Asset Management: Principles & Practices,” edited by University of Denver professor Paul Beals, Ph.D., and Greg Denton, MAI, senior vice president of Finance and Asset Management, Gencom Group, form the basis for the ALIS seminars. 

ALIS University sessions that are book chapters include:

  • Creating the Asset Management Plan, John C. Boettger, Vice President, Asset Management, Host Marriott Corporation
  • Hotel Management Contract Terms and Trends, Greg Denton and Paul Beals
  • Negotiating the Hotel Management Contract, Kristie Dickinson, Vice President, Portfolio Management, Capital Hotel Management, LLC; and Fern I. Kanter, Executive Vice President of Strategic Planning, Capital Hotel Management, LLC
  • Managing the Manager: The Owner-Management Company Relationship, Bruce F. Stemerman, Executive Vice President-Operations, Capital Hotel Management, LLC
  • Evaluating Franchise and Chain Affiliation Programs, John M. McCarthy, President, Liberty Hospitality Group, Inc.; and Lori E. Raleigh, President, The Travers Group and Executive Director, International Society of Hospitality Consultants
  • Benchmarking and Financial Analysis, Michelle Russo, MAI, CHA, President, Hotel Asset Value Enhancement, LLC; and Tracy Cooper, Vice President, Hotel Asset Value Enhancement, LLC
  • The Hotel Investment Decision: Buy, Hold, and Sell Analyses, Craig Mason, CHA, Senior Vice President, Asset Management, Host Marriott Corporation; and Richard E. Musgrove, CHA, Vice President, Asset Management, Host Marriott Corporation
  • The Hotel Asset Manager’s Guide to Information Technology, Rick Swig, President, RSBA & Associates; and Jules Sieburgh, Senior Vice President and Chief Technology Officer, Host Marriott Corporation
Other chapters in “Hotel Asset Management: Principles & Practices” include discussions of the history of hotel asset management, the asset-management process, investing in a global economy, planning and managing capital expenditures, and quantitative risk analysis for hotel investors. 

Participants in the upcoming ALIS conference can purchase “Hotel Asset Management: Principles & Practices” for an introductory price of only $50.  The book is regularly priced at $57.95 for AH&LA members and $71.95 for nonmembers.  To order, call 800-752-4567 or 517-372-8800 (outside the U.S. and Canada, call 407-999-8100).  Or use EI’s secure, online shopping cart at

For general ALIS event information and sponsor opportunities, contact Harriet Lewis, BHN vice president, at (949) 574-3900 or  Also, visit the ALIS Web site at

Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute is the premier source for quality hospitality education, training, and professional certification, serving the needs and advancing the excellence of hospitality schools and industries worldwide.

Elizabeth Johnson 
  Academic and Allied Marketing Manager
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