The Revenue Management Machine – Powered by Aspire 
The Premiere Way to Increase Revenue and Manage Cost of Sales to Improve the Top and Bottom Line
January 21, 2004 Scottsdale, AZ – There is a new wave of revenue management taking the industry by storm and the returns are noticed immediately.    The Revenue Management Machine – Powered by Aspire takes a new look at Revenue Management and moves your revenue beyond just rooms.  With methodical processes and customized proven tools, Aspire is pleased to announce the expansion of their Revenue Management resources and the development of a new division, headed by the “King Pin” of Revenue Management Evolution, Juston Parker. 

Juston who brings over 25 years of experience and leadership to the Aspire team say’s “Revenue Management is a growing science that many people fear.”  “Revenue Management is the quickest and most efficient way to increase revenue and manage costs and there is nothing to be afraid of.”  “There has been a lot of talk about the number of tools you must have in order to have an effective Revenue Management program; however, the true measurement of success is the dollars at the end of the day.”  “The Aspire process focuses on learning which means we customize tools for every level of property and organization to generate quick guaranteed results.” 

The Revenue Management Machine – Powered by Aspire involves a discovery process like none other in the industry and then applies proven, customized, licensed tools and processes to not only increase ADR and REVPAR, but also to make the revenue management process less cumbersome, increase flow and manage cost of sale and ancillary revenue streams.  By applying Aspire’s licensed process to the Revenue Management strategy, Aspire has been able to create a return unmatched in the industry in both REVPAR and GOPPAR in growth, amount and expedience.

“We go beyond providing the right room at the right price at the right time to the right customer, we provide a true learning and coaching process to move the property ahead of the competition to gain market share and increase both the top and bottom line of your property.”  States Juston, “Revenue Management, when applied can show immediate results in spa, golf, food and beverage, banquets, etc and increase market value.”
About Aspire Marketing:

Aspire Marketing is a leading provider of revenue improvement tools and services to the hospitality industry. Through a variety of innovative resources, Aspire works with each business from its heart and soul to help companies strategically capitalize on their unique business opportunities. Committed to inspiring people, Aspire specializes in tools that maximize market share and revenues, re-energize sales, and drive powerful results. Founded in 1995, Aspire Marketing has headquarters in Phoenix, AZ, with a network of hi-impact professionals across the country and internationally. 

For more information on how to increase your revenue, contact Aspire at 480-481-7888 or feel free to contact Juston directly at 303-499-2443 or by e-mail at



Also See: Higher Employee Productivity Advice from Aspire Marketing / June 2003 
A Hotel's Backyard Market: Key During the Good Times, Crucial During Today's Challenging Times / Aspire Marketing & Training Offers New Backyard Sales Program / May 2003
As We Brace for War, Experts Predict Tough Economic Times for Tourism / March 2003
Smashing the Sacred Cow of Typical Training Programs; Aspire Offers Customized Coaching Programs for Creative Sales & Marketing Successes / Feb 2003
Re-Invent Room Pricing Tactics and Drive Website Revenues to Survive & Thrive in Changed Hotel Industry, Urges Maverick Hotel Trainer Aspire Marketing / Nov 2002

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