Hotel Room Nights Worldwide in Q4;
Travel Agent Bookings Represent 40% Higher
ADR than Consumer Internet Channel
|Chicago (February 19, 2004)--TravelCLICK's eMonitor
results for the fourth quarter of 2003 show that worldwide hotel room nights
booked electronically through the Global Distribution Systems (GDS) and
key Internet sites grew 6.3%. Revenue jumped 10.3%, and average daily rate
(ADR) rose 3.8% compared to the fourth quarter of 2002.
The positive year-over-year showing in the fourth quarter of 2003 resulted in electronic room nights for all of 2003 finishing with an upswing of 3.3% versus 2002, and an overall increase in ADR by 0.9%. This fueled a 4.2% increase in 2003 electronic revenue compared to 2002.
"Travel agent bookings remained the leading component of hotel GDS e-commerce for Q4 and 2003, and now represent 81% of the total GDS room nights. Travel agents also produce more profitable bookings, with an ADR that is 40% higher than those which originate from Internet sites," said Kristina Paider, director of marketing for TravelCLICK. "The consumer Internet channel experienced the highest growth in room nights, and now represents 19% of all GDS e-commerce bookings."
eMonitor results are compiled from TravelCLICK's comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, SABRE, and Worldspan GDSs. TravelCLICK's eMonitor data also includes hotel bookings made through third-party Internet Web sites powered by Pegasus Solutions.
Travel Agent Component
Travel agents remained the dominant source of hotel e-commerce, generating 81% of total GDS room nights for both the fourth quarter and total year. Viewed against the fourth quarter of 2002, the travel agent component of GDS bookings increased at a 1.6% rate in room nights and 5.1% in ADR. On a year-to-date basis, travel agent booked room nights were down slightly by 2% from 2002, while the average daily rate increased slightly by 2.2%.
Internet (consumer online) room nights displayed growth of 32.1% versus the fourth quarter of 2002. Average rate was also up for GDS and Pegasus-powered Internet bookings by 3.7% compared to the fourth quarter of last year. The ADR of Internet bookings through the GDSs and Pegasus was $92.06.
The Internet component displayed the highest growth in room nights with
an increase of 34.7% over the full year of 2003. At the same time, average
rate increased slightly at 1.1%, and revenue from this channel increased
by 36.2% for the year.
Performance by GDS
Results by GDS for the full year 2003 are shown below. Amadeus displayed the most dramatic growth with a 12.1% increase in bookings and a 6.4% increase in ADR.
Total Year 2003
Performance by Market Segment
Results for the fourth quarter by hospitality industry market segment are shown below. Compared against the fourth quarter of 2002, all segments posted increases in room nights and average rate.
Fourth Quarter 2003
Results for the full year 2003 by industry market segment are shown below. Compared to 2002 performance, the Economy segment showed the most growth in electronic room night bookings at 3%, while the Luxury segment showed the highest growth in ADR at 4.7%.
Total Year 2003
Top Destination Markets for Q4 - 2003
To receive a free listing of fourth quarter results by top 50 cities worldwide in electronic bookings, please e-mail .
TravelCLICK (www.travelclick.net) is the leading provider of solutions that help hotels and other travel industry suppliers maximize profit from electronic distribution channels. TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information unavailable through any other source. The company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents, consumers, and group meeting planners when they are booking travel. The TravelCLICK Interactive division assists hotels with online strategies to increase consumer direct business.
Established in 1996 and headquartered in the Chicago area, TravelCLICK operates in more than 140 countries around the world. The company has over 6,000 clients, including national and international companies such as Accor, Air France, Avis, Best Western International, British Airways, Carlson Hotels Worldwide, Choice Hotels, Fairmont Hotels & Resorts, Four Seasons Hotels & Resorts, Grupo Posadas, Hilton Hotels Corporation, Hyatt Hotels & Resorts, Kempinski Hotels & Resorts, Leading Hotels of the World, Loews Hotels, Lufthansa, Marriott International, NH Hotels, The Peninsula Group, The Ritz-Carlton Hotel Company, SAS, The Savoy Group, Shangri-La Hotels, Sol Melia, Starwood Hotels & Resorts, Thistle Hotels, USAirways, Virgin Atlantic and Wyndham Hotels & Resorts.
|Also See:||Electronic Bookings Up 10.5% in Q3 for Hotels Worldwide; Consumer Internet Component up 51.6% / eMonitor Results / November 2003|
|Brand Sites Produce 67% of all Major Hotel Chain Internet Reservations / eTRAK Results / October 2003|
|Hotwire.com Joins TravelCLICK's Consumer Media Network / October 2003|
|Travel Agents Still Rely on GDS for Hotel Selection; 83% of GDS Terminals Receive Text Messaging/Advertising / Ray Cohen / October 2003|
|Hilton International Selects TravelCLICK’s RateVIEW / September 2003|
|TravelCLICK Clients Report High Satisfaction with RateVIEW On-Demand Rate Comparison Tool; Over 1400 Hotels Worldwide Utilize RateVIEW / August 2003|
|TravelCLICK Interactive Combines With iHotelier / June 2003|
|TravelCLICK Gives NYU Investment Conference Attendees Real-Time View of Their Properties’ Electronic Distribution Performance / May 2003|
|Worldwide Hotel Electronic Bookings Up 4.6% in Q1; TravelCLICK’s eMonitor Now Includes Third Party Internet Bookings from Pegasus / TravelCLICK eMonitor / May 2003|
|TravelCLICK Reports Recovery for Hotel Bookings on Internet and GDS since Onset of Iraq War - Company Issues Tips to Hotels: Don't Stay Quiet / April 2003|
|Strategic Hotel Capital Endorses TravelCLICK Products / April 2003|
|Cornell’s Center for Hospitality Research Partners with TravelCLICK to Help Hoteliers Improve Revenue Management Strategies / April 2003|
|Hotels Experienced Considerable Growth in Room Nights Booked Electronically Through the Global Distribution Systems in Q4; Luxury Segment Room Nights Booked Electronically Grow 21% / TravelCLICK eMonitor / Feb 2003|
|Electronic Bookings for Worldwide Hotel Industry Show Improvement - TravelCLICK Issues Third Quarter eMonitor / November 2002|
|Report on Electronic Bookings for Worldwide Hotel Industry Shows Luxury Segment Leads the Way to HotelRecovery in Q2 / TravelCLICK Issues Second Quarter eMonitor / Aug 2002|
|Room Nights Booked Electronically Down 10% from the First Quarter of 2001, Revenue Off 18% / eMonitor / June 2002|
|Worldwide Hotel Room Nights Booked Electronically Through the Global Distribution Systems Down 12% Versus 4th Qtr Last Year / eMonitor / Feb 2002|