Hotel Online  Special Report

 Woodfield Suites Launches Free Wireless
High-Speed Internet Access
All-suite brand teams with EthoStream to provide state-of-the-art
HSIA network chainwide—thus adding another highly sought amenity

MILWAUKEE, WIS. — (FEBRUARY 6, 2004) — Guests at Woodfield Suites hotels can now get on-line faster than ever.  The Milwaukee-based all-suite chain has rolled out EthoStream LLC’s Wireless High Speed Internet Access (HSIA) system for use by guests at its seven hotels from Wisconsin to Texas. 

This will give Woodfield Suites yet another unique amenity—wireless high-speed Internet access in guestrooms, meeting rooms, lobbies and other public spaces.
“We conducted a comprehensive study of leading high-speed Internet access providers and their various solutions, support systems and business models,” said Joy Trent, vice president of operations for Woodfield Suites.  “We had great success with EthoStream’s wireless solution and decided on a full roll-out throughout all of our hotels.  Offering HSIA services to our guests will significantly increase their already high level of satisfaction.”

There are seven Woodfield Suites locations, in Colorado, Illinois, Ohio, Texas and Wisconsin.  The one- and two-room suites have separate sleeping and living areas, and are equipped with refrigerators and microwaves.  Focusing on top-quality services, meeting rooms and a full array of amenities—such as complimentary breakfast and evening cocktails, a fitness center and swimming pool—Woodfield Suites offers guests a relaxing, comfortable experience for business and leisure travelers alike.

Also based in Milwaukee, EthoStream is a leading provider of wireless HSIA to hospitality and other markets.  The company has nearly 50 hotel clients representing a dozen national brands.  EthoStream provides secure wireless HSIA via its proprietary EthoStream Gateway ServerTM (EGS-110), and gives hotels and management companies complimentary access to online, in-depth, real-time reports on bandwidth, usage and tech support call resolution.

“Industry experts have said wireless high-speed Internet access is now the new ‘must-have’ guestroom amenity,” said Trent.  “Our transition to HSIA is now a reality.  Offering free HSIA in all guestrooms at all Woodfield Suites will be a major competitive differentiator in the mid-market segment.”

EthoStream President Jason L. Tienor said the Marcus Corp. pilot project, using the company’s wireless HSIA, drew guests and kept them returning over the past few months.

“Management reports from other installations that have deployed our EthoStream wireless High Speed Internet Access product show double-digit usage rates that continue to rise,” Tienor said. “We strongly believe that our solutions for wireless HSIA technology will be the standard for which all others will be judged.“
About Woodfield Suites
Woodfield Suites is a wholly owned subsidiary of The Marcus Corporation (NYSE: MCS). Headquartered in Milwaukee, Wis., Woodfield Suites and sister chain Baymont Inns & Suites own and operate or franchise 190 locations in 33 states nationwide.  

Tom Schroeder
Director of PR and Communications
Baymont Inns & Suites
Tel: 414/905-1149

Also See: Best Western Rolling Out Free to Guest High Speed Internet Access at 2,300 hotels in the United States, Canada / November 2003
Six Strategies to Maximize Hotel Revenue Through High-speed Internet Access / December 2003

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