of Prosperity" in the European Hotel Landscape in 2003;
Chain Hotel Results in Europe - YTD December 2003
Average Daily Rates and RevPAR are in Euro including VAT
* including countries not mentioned above
Corporate operated chain hotel results by
category in Europe -
year-to-date December 2003
Average Daily Rates and RevPAR are in Euro including VAT
2003 impacted by the drop in occupancy rates and average daily rates.
After drops of 2.6% in 2001 and 1.1% in 2002, RevPAR (revenue per available room) posted a 3.5% drop in 2003. Compared to last year, however, the trend is down and the demand is slowing: the occupancy rate lost 1.7 points at the end of 2002; it lost 1.2 points at the end of 2003. Midmarket and upmarket categories have in this way almost managed to curb the fall in activity with a drop of 0.5 points in occupancy in 3* and 1.2 points in 4*. The budget categories have seen more pronounced drops, though their occupancy remains high (more than 70% for the 0/1*, more than 68% for the 2*). For its part, the average daily rates in all categories combined, after being perfectly stable in 2001 and 2002 in particular, was downward-oriented in 2003 and posted a drop of 1.7%. The 3* and 4* hotels in particular, have continued to open less profitable distribution channels (internet), have increased promotions, and have sometimes oriented their business mix towards "Groups" which impacted the average daily rates by 1.9% in 3* and 3% in 4*. To the contrary, the budget categories have continued raising rates: the average daily rate notably rose by more than 5% in 0/1*.
Austria strongly on the rise, France and the United Kingdom resist better than the others
With a rise in RevPAR by 7.4%, Austria turned out to be an "island of prosperity" in the European hotel landscape in 2003. The occupancy rates (+2.1 points) and the average daily rates (4.1%) are rather clearly oriented upwards.
More globally, the countries that perform the best in 2003 are those that are the farthest along in their hotel cycle: France posted a drop in RevPAR of 2.4% and the United Kingdom finished the year with a 2.3% drop. These two countries have notably resisted better than the Netherlands (-12%), Belgium (-4.4%), Spain (-4.2%), and Italy (-3.2%). France and the United Kingdom are the two European countries with the most developed chain hotel industry. Moreover, these two countries have a high supply of budget hotels, which permitted to better absorb the shocks of the year 2003.
One also notices, that concerning France, it is the only country along with Austria that succeeded in maintaining average daily rates globally oriented upwards. In France, the drops in the average daily rates have not reached the budget categories and the average daily rates rose by 1.6% globally. The United Kingdom, to the contrary, saw a 1.6% drop in the average daily rates, though this decrease seems to have permitted a drop in occupancy only limited to 0.5 points. We also note that the United Kingdom recorded the highest occupancy rates among the other countries: over 72% on average.
Among the other notable events of the year, we notice the negative trend in Germany is now in the process of getting handled. After having recorded a drop of 5.2% at the end of 2002, the RevPAR lost 3.1% by the end pf 2003. Despite a supply that has been rising considerably in recent years, increasing the competition as much, the occupancy rate was steady at the end of the year (+0.4 points).
Good macroeconomic outlook for 2004
A good month of December (+2.4% in RevPAR) at the European level and favourable forecasts from financial analyses institutes in terms of GDP growth are encouraging for 2004. It is at any rate unlikely that 2004 will be marked by as many catastrophes as 2003 (war in Iraq, devaluation of the dollar, SARS crisis).
Nevertheless, several uncertainties remain: the international geopolitical situation is far from being stabilised, the drop in the dollar is expected to continue (up until 2005 some analysts predict), the bird flu crisis is worrisome and travellers are still holding back with regards to long-haul trips.
The recovery will certainly take place shortly at each country's particular pace. MKG Consulting nevertheless anticipates, at the European level, a delicate or nearly balanced first semester and an acceleration in the recovery beginning in the second semester.
For 20 years now, MKG Consulting has presented the exclusive official statistics of hotel chains. Data concerning activity for 2003 in France and Europe will be supplemented by a more detailed analysis during the 2004 edition of the Hotel Makers' Forum, on March 8th, 2004 at the Press Club de France – Sofitel Champs Elysées.
Information and subscription at: www.hotelmakersforum.com
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|Also See:||2004 European Ranking of Hotel Groups; Best Western Holds Top Position of 25 Brands in Europe / MKG Consulting / February 2004|
|Despite One of the Worst Years in International Tourism, the French Hotel Industry Managed to Record Only a Moderate Drop in RevPAR in 2003 / MKG Consulting / January 2004|
|RevPAR Falls 2.9% for the European Hotel Industry for 12 Months through November 2003; Austria Rises 6.1% in RevPAR / MKG Consulting / January 2004|
|European Budget Hotel Industry Shows Growth in RevPAR; Not as Cheerful in the Other Hotel Segments / MKG Consulting / November 2003|
|European Hotel Chains: New Downward Slide in July, 2003 / MKG Consulting / Sept 2003|
|Finally a Month of Strong Rises in the German Hotel Industry / MKG Consulting / July 2003|
|Hotel Industry in Europe: Record Drop in the RevPAR in April 2003, But Slight Decrease of the Mid-term Trend / MKG Consulting / May 2003|
|The Worldwide Ranking of Hotel Groups 2003; The World’s Top Ten International Groups Increase Their Supply by 2.6% / MKG / April 2003|
|The French Hotel Industry Confirms its Solidity in 2002 and Serenely Forecasts a Year 2003, Despite Geopolitical Instability / MKG Consulting / Feb 2003|
|European Hotel Industry: Like Last Year, France is Doing Better than all its European Neighbours in 2002 / MKG Consulting / Jan 2003|
|European Hotel Industry: An Encouraging Month of October / MKG Consulting / Dec 2002|
|Europe’s Hotel Industry: France Posts Record Performance for September, 2002 / MKG Consulting / Oct 2002|
|Assessment of the Summer Season for the European Hotel Industry / MKG / Oct 2002|