Leading hotels, conference centers and convention destinations are adopting the MEETINGScope application as their tool for managing the meeting planner relationship and securing their loyalty.  Offered as a hosted, Web-based application, MEETINGScope was designed with the input of meeting planners in order to provide performance measures on the most critical aspects of event planning that drive successful outcomes.  The functionality of MEETINGScope is further enhanced through interfaces with Sales and Catering Systems.

Benchmark was founded on the concept that conferences are most productive when conducted in environments that provide the right balance of Living, Learning, and Leisure for the participants and planners.  The company's resorts, hotels and conference centers are designed and operated to deliver high quality, comfortable surroundings, individualized service, great food & beverage, recreation, and most importantly, a dedication to providing conference groups with productive, distraction-free learning environments that facilitate creative thinking, problem solving and information retention.
 

Benchmark's Kathleen Carney of their North Maple Inn at Basking Ridge, New Jersey property, was the pioneer user of MEETINGScope.  �Our experience with MEETINGScope has been very productive.  It is user-friendly and immediately became a part of our standard operations.   We found that we were able to better track our business, initiate new meeting

North Maple Inn  300 North Maple Avenue Basking Ridge, New Jersey

Joe Sullivan, president of UniFocus� Loyalty Management division, said, �Benchmark has been known in the industry for the quality of its meeting services for sometime.  To have them on the MEETINGScope system is an honor.  We believe that as more and more meeting planners work with leading properties using our application, it will become part of their selection criteria in the future.  They will know that a MEETINGScope property is wholly dedicated to delivering excellence.� 

On January 8, Benchmark released its �Top Ten Meeting Industry Trends for 2004.� This is an annual study that industry leaders frequently use to guide strategies for the lucrative meetings market.

About Benchmark Hospitality (www.BenchmarkHospitality.com)

Benchmark Hospitality, an independent hospitality management company based in The Woodlands, Texas, operates resorts, conference centers and hotels both domestically and internationally. For locations of Benchmark Hospitality properties and for additional information, visit Benchmark's Web site.

About UniFocus (www.UniFocus.com)

Based in Dallas, UniFocus solely serves the hospitality industry in the U.S. and overseas.  Its executives collectively bring over 100 years of direct hospitality experience to the table.  UniFocus offers full-service operational analysis, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs executable across a wide variety of technology platforms.  The resulting database allows UniFocus to uniquely correlate and benchmark each client�s performance to their particular competitive markets.  Enhanced reporting capabilities allow hospitality executives to have a �total picture� overview of their operations, set strategic actions and gain asset value.

UniFocus is a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association.