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Benchmark Adopts UniFocus’ MEETINGScope™
To Ensure Quality of Meeting Services
DALLAS  — Feb. 23, 2004  — UniFocus, a company that delivers measurable enterprise value improvement through all of its products and services, today announced that Benchmark Hospitality of The Woodlands, Texas, has selected MEETINGScope™ for its properties that provide meeting services.  Benchmark Hospitality manages 28 award-winning resorts, conference centers and hotels in the United States, Canada and Japan.

Leading hotels, conference centers and convention destinations are adopting the MEETINGScope application as their tool for managing the meeting planner relationship and securing their loyalty.  Offered as a hosted, Web-based application, MEETINGScope was designed with the input of meeting planners in order to provide performance measures on the most critical aspects of event planning that drive successful outcomes.  The functionality of MEETINGScope is further enhanced through interfaces with Sales and Catering Systems.

Benchmark was founded on the concept that conferences are most productive when conducted in environments that provide the right balance of Living, Learning, and Leisure for the participants and planners.  The company's resorts, hotels and conference centers are designed and operated to deliver high quality, comfortable surroundings, individualized service, great food & beverage, recreation, and most importantly, a dedication to providing conference groups with productive, distraction-free learning environments that facilitate creative thinking, problem solving and information retention.

Benchmark's Kathleen Carney of their North Maple Inn at Basking Ridge, New Jersey property, was the pioneer user of MEETINGScope.  “Our experience with MEETINGScope has been very productive.  It is user-friendly and immediately became a part of our standard operations.   We found that we were able to better track our business, initiate new meeting 
North Maple Inn
 300 North Maple Avenue
Basking Ridge, New Jersey
planner relationships productively, eliminate surprises and retain customer loyalty," said Ms. Carney.  "MEETINGScope has clearly helped deliver the standard of meeting services that is consistent with our mission."

Joe Sullivan, president of UniFocus’ Loyalty Management division, said, “Benchmark has been known in the industry for the quality of its meeting services for sometime.  To have them on the MEETINGScope system is an honor.  We believe that as more and more meeting planners work with leading properties using our application, it will become part of their selection criteria in the future.  They will know that a MEETINGScope property is wholly dedicated to delivering excellence.” 

On January 8, Benchmark released its “Top Ten Meeting Industry Trends for 2004.” This is an annual study that industry leaders frequently use to guide strategies for the lucrative meetings market.

About Benchmark Hospitality (

Benchmark Hospitality, an independent hospitality management company based in The Woodlands, Texas, operates resorts, conference centers and hotels both domestically and internationally. For locations of Benchmark Hospitality properties and for additional information, visit Benchmark's Web site.

About UniFocus (

Based in Dallas, UniFocus solely serves the hospitality industry in the U.S. and overseas.  Its executives collectively bring over 100 years of direct hospitality experience to the table.  UniFocus offers full-service operational analysis, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs executable across a wide variety of technology platforms.  The resulting database allows UniFocus to uniquely correlate and benchmark each client’s performance to their particular competitive markets.  Enhanced reporting capabilities allow hospitality executives to have a “total picture” overview of their operations, set strategic actions and gain asset value.

UniFocus is a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. 


Randy Crabtree
V. P. Public Relations & Marketing Communications 
UniFocus, L.P.
1330 Capital Parkway
Carrollton, TX 75006
Phone: 972-512-5158
Also See: UniFocus Names Patrick Glennon Chief Technology Officer; Technology Driven Products Lead The Way for Double-Digit Growth in 2003 / December 2003
UniFocus Launches ACTIONScope™ to Compliment its Suite of Sophisticated Reporting Capabilities / November 2003
MEETINGScope™ By UniFocus Destined to Become the Industry Standard for Successfully Managing Meeting & Convention Revenue Streams / September 2003
Meyer Jabara Hotels Selects UniFocus’ Comprehensive Suite of Guest, Meeting Planner and Staff Satisfaction Measurement Services / September 2003
UniFocus to Demonstrate the Latest in Meeting Planner Satisfaction Management Technology at the IACVB 89th Annual Convention / July 2003

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