CALGARY, Alberta, Canada � October 14, 2003 � VIP International, a channel marketing provider committed to driving more revenue for hotels, car rental agencies and airlines, announced it has selected Voxify, a leader in automated customer service and speech recognition technology, to streamline its reservations services and lower booking costs for clients. Voxify Reservations voice systems are widely used for reservations booking, rate quotes, cancellations, and confirmations. By leveraging Voxify Reservations technology, VIP will pass on increased operating efficiency and service capacity to its clients. VIP International will begin offering the new Voxify reservations services and savings within the next 60 days.

"VIP's goal is to maximize revenues for its clients with the best technology possible,� said Kelly Blake, president of VIP International. �Voxify's unique voice automation capability makes self-service reservations by phone a compelling option for increasing call volume and lowering costs.  Voxify leads the field in successfully automating customer interactions with proven results that reduce reservation costs at a significant scale."

Voxify Reservations provides a superior caller experience, critical for successful customer service in the hospitality industry, by handling a wide range of customer speaking styles, requests and behavior.  Voxify technology is most often used to automate routine calls, allowing voice centers to utilize live agents for more complex requests.  VIP clients may choose the level of automated self-service voice assistance they wish to use; the options extend from fully automated services for all tasks, to self-service for specific call types only, or no use of self-service.  When voice automation services are used, VIP International will pass along significantly reduced operating costs with the scalable service capacity to its clients.

"Our clients place a premium on quality of service," said Eddie Drganc, VP of Client Services for VIP. "Voxify's outstanding caller satisfaction rates make them a great complement to our service focus. We are seeing growing demand in our marketplace for Voxify�s automated voice capability because of the efficiencies their technology delivers."

Adeeb Shanaa, CEO of Voxify, noted; "VIP continues its strategic leadership by adding the best speech-automated capability to its comprehensive set of reservations tools and services.  We are delighted to help the leading channel marketing provider further extend its competitive advantage." 

VIP will offer Voxify Reservations cost savings and capabilities to its entire client base, which includes Interstate Hotels, Bradford Homesuites, Clubhouse Inn and Suites, E-Z Rent A Car, Cross Country Inn, Regal Hotels, Candlewood Suites and others.  Voxify Reservations handles thousands of calls each day, and can be scaled up or down, as the call center's call volumes vary with seasonality or business demands.
 
About VIP International Corporation 
VIP International is a channel marketing organization that drives revenue for hoteliers and car rental owners through a multi-channel reservation sales center, the adoption of leading-edge technology, and partnerships with clients to provide ongoing education. Founded in 1979, the now privately held Calgary, Alberta-based firm pursues a mission of being "the number one producer of bookings per client." This is accomplished through mastering the electronic channel marketing environment, developing and implementing strategies for each client's unique position, and educating customers about how to optimize participation in the changing electronic marketplace. The company is a central distribution point to every viable Internet web site and to all of the major global distribution systems including Sabre, Galileo, Amadeus, WorldRes, Pegasus, and Worldspan. VIP International has business development offices in Denver, Colorado; Kansas City, Kansas; Toronto, Ontario; London, United Kingdom; Buenos Aires, Argentina; and Hong Kong. 

About Voxify, Inc.
Voxify provides advanced speech recognition systems to help the call center automate customer support calls for transactions, orders, reservations, and other routine service functions. Voxify systems automate customer calls for major corporate clients in the Travel, Financial Services, and Retail industries. Voxify's unique technology provides a superior caller experience by handling a wide range of customer behavior -- critical for call center success. Our mission is to help the call center organization boost service capacity, lower operating costs, and improve customer satisfaction. Voxify is located in the San Francisco Bay area.