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Consumer Media Network |
Chicago IL (October 8, 2003) � TravelCLICK announced
the addition of discount travel Web site Hotwire.com to its Consumer Media
Network.
TravelCLICK partnered with Hotwire to sell advertising inventory on the Hotwire Web site to individual hotel properties. For the first time, individual hotel properties advertising on the Hotwire Web site can have the click-through from ads go directly to their own property Web sites. Hotels advertising on Hotwire will therefore be able to fulfill reservations directly on their own booking engines for consumers who click on their ads on Hotwire. "This new partnership permits our 6,000 hotel clients to take advantage of 'direct-click-through' media," said Ray Cohen, president and co-CEO of TravelCLICK. "This unique media will introduce more consumers to the ease of directly booking on the property's own Web site." TravelCLICK's Hotwire media offering will include destination-specific banners on air, car and hotel package search results, spotlight pages, run-of-site opportunities and more. For additional information, visit www.travelclick.net. About TravelCLICK TravelCLICK (www.travelclick.net) is the leading provider of solutions that help hotels and other travel industry suppliers maximize net revenue from electronic distribution channels. TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information unavailable through any other source. The company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents, consumers, and group meeting planners when they are booking travel. The TravelCLICK Interactive division assists hotels with online strategies to increase consumer direct business. Established in 1996 and headquartered in the Chicago area, TravelCLICK operates in more than 140 countries around the world. The company has over 6,000 clients, including national and international companies such as Accor, Air France, Avis, Best Western International, British Airways, Carlson Hotels Worldwide, Choice Hotels, Fairmont Hotels & Resorts, Four Seasons Hotels & Resorts, Grupo Posadas, Hilton Hotels Corporation, Hyatt Hotels & Resorts, Kempinski Hotels & Resorts, Leading Hotels of the World, Loews Hotels, Lufthansa, Marriott International, The Peninsula Group, The Ritz-Carlton Hotel Company, SAS, The Savoy Group, Shangri-La Hotels, Sol Melia, Starwood Hotels & Resorts, Thistle Hotels, USAirways, Virgin Atlantic and Wyndham Hotels & Resorts. |
TravelCLICK Kristina Paider 847.585.5238 [email protected] www.travelclick.net Stephanie Seacord
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